Community Engagement Presentation

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A presentation Sarah Drummond gave at Community Engagement 2013 on social media and finding your purpose using design thinking and how we should be thinking about digital, not just social media.

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Community Engagement Presentation

  1. 1. THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY COMMUNITY ENGAGEMENT: SARAH DRUMMOND @WEARESNOOK @RUFFLEMUFFIN
  2. 2. ME: WHAT DO YOU DO? LADY: ‘I WORK FOR A LAW FIRM, WE’VE JUST JOINED TWITTER, AND FACEBOOK, AND GOOGLE PLUS, AND INSTAGRAM AND PINTEREST’ ME: WOW, THAT’S AN IMPRESSIVE LIST THERE, WHAT’S YOUR MESSAGE? LADY: ‘NOT SURE REALLY, I JUST NEED TO MAKE SURE I MAKE MY 8 TWEET A DAY QUOTA I’VE BEEN GIVEN’
  3. 3. SNOOKTM Australia Germany Austria Finland Sweden N. Ireland Lapland Beijing Taiwain America Egypt Switzerland Norway Wales WEARESNOOK.COM curious@wearesnook.com 0141 258 7644 TALK TO US 86PROJECTS 10SOCIAL CARE AND HEALTH 5PRIVATE SECTOR 14UNIVERSITIES 12CHARITIES 3GOVERNMENTS 4CULTURAL ORGANISATIONS 5LOCAL AUTHORITIES "It was exciting to hear a different approach to problem solving and service design. Whilst Snook are radical in it's concepts, it is exactly what we need to embed in our culture to see dhs move forward in a different and innovative way.” - DEPARTMENT FOR HUMAN SERVICES, AUSTRALIAN GOVERNMENT SERVICE DESIGN CO-CREATION PROTOTYPING DIGITAL INNOVATION CUSTOMER EXPERIENCE DESIGN Featured in: TEAM OF TEN DESIGNERS AND STRATEGIC THINKERS SNOOKLAB DIGITAL INNOVATION Award winners: FELLOWSHIP YOUNG SCOT AWARD FOR ENTERPRISE WINNER OF DESIGN COUNCIL WORKING WELL CHALLENGE WINNER OF MOZILLA OPEN BADGE COMPETITION WHAT WE’VE BUILT IN THE LAB The You should have asked us ages ago. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN SNOOKLAB SNOOKLAB DIGITAL INNOVATION EMBEDSNOOK CREATING A CULTURE OF INNOVATION
  4. 4. Double Diamond Design Council DESIGN COUNCIL DISCOVER DEFINE DEVELOP DELIVER
  5. 5. police (my) + THE LAB SNOOKLAB DIGITAL INNOVATION
  6. 6. THE LAB SNOOKLAB DIGITAL INNOVATION The You should have asked us ages ago.
  7. 7. THE LAB SNOOKLAB DIGITAL INNOVATION The You should have asked us ages ago.
  8. 8. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN
  9. 9. THE LAB SNOOKLAB DIGITAL INNOVATION
  10. 10. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN
  11. 11. THE LAB SNOOKLAB DIGITAL INNOVATION
  12. 12. SNOOK CUSTOMER EXPERIENCE AND SERVICE DESIGN TOTAL craigroyston
  13. 13. F o
  14. 14. DISCOVER DEFINE DEVELOP DELIVER NAME BACKGROUND WHERE DO THEY HANG OUT ONLINE? AGE OCCUPATION PERSONA CHARACTERISTICS SNOOK TM TRANSFORMING SERVICES SINCE 2009 DEFINE: PERSONA
  15. 15. DISCOVER DEFINE DEVELOP DELIVER BRAINSTORM 3 MINUTES RAPID IDEAS 1 IDEA PER POST IT
  16. 16. SNOOK TM TRANSFORMING SERVICES SINCE 2009DEVELOP: STORYBOARD DISCOVER DEFINE DEVELOP DELIVER
  17. 17. DISCOVER DEFINE DEVELOP DELIVER AWARE JOIN USE GROW LEAVE
  18. 18. DISCOVER DEFINE DEVELOP DELIVER THE PITCH 1 MINUTE WHAT’S THE IDEA CALLED? HOW DOES IT WORK? WHO IS IT FOR?
  19. 19. THERE’S ALWAYS AN APP FOR THAT AND A SOCIAL MEDIA STRATEGY http://customerexperiencetraining.eventbrite.com/ @RUFFLEMUFFIN @WEARESNOOK WEARESNOOK.COM CURIOUS@WEARESNOOK.COM

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