Presentation from the Boston User Group 2015.

1. Hello Boston!
Welcome to the Influitive User Group : )

2. 2
Yearly comparison…
#advocatemktg
9,734
34579
Engaged Advocates
126,000
1,074,845
Challenges Completed
2014
2015

3. 3
Yearly comparison…
#advocatemktg
11,491
260,439
Social Shares
3,431
14,565
Referrals Submitted
2014
2015

4. Tipping Your Servers
How does candy
impact tips?

5. 3%
14%
23%
Tipping Your Servers

6. RECIPROCITY
The human need to give back
Why?

7. GIVE MORE GET MORE
BETTEBETTE

8. Giving Better…
Business Value
Professional Value
Personal Value
Experiential Value

9. Business Value
Help advocates achieve greater
results for their organizations

10. Business Value Joined Advocates
Challenges Completed
96% Soliciting Value 67% Soliciting Value
24% Education

11. Business Value
Education
Valuable
Quick & Easy

13. Business Value

14. Professional Value
Help advocates drive their
careers forward

15. Professional Value
INSIGHTTHOUGHT LEADERSHIPNETWORKING

16. INSIGHTTHOUGHT LEADERSHIPNETWORKING
Mentor Programs &
Community
Speaking Opportunities Sector Education

17. Heather,

18. Personal Value
Give advocates value in their
lives outside of work

19. Personal Value
Rewards Perks

20. Personal Value
Rewards
Tailored
Contextual

22. Personal Value
Perks
Unexpected!

23. Personal Value
Surprise

24. Personal Value
Rewards Perks
Specific and Tailored Simple and Unexpected

25. Experiential Value
Offer advocates the best
possible experience

26. Experiential Value

27. Experiential Value
VS.

28. Experiential Value
Automated
Digests
6.37%
Challenge
Notifications
23.8%Open Rates
Click Through
Rates
Open Rates
Click Through
Rates 19.2%
38.7%

29. Experiential Value
VS.+

30. Experiential Value
Fun

32. Experiential Value
Customized notifications
compliment automated
digests!
Have some fun!

33. If you give...
Business Value
Professional Value
Personal Value
Experiential Value

34. If you give...
Business Value
Professional Value
Personal Value
Experiential Value

35. RECIPROCITY IS FUNDAMENTAL TO
ADVOCACY
Don’t just think about
what value you can get…
…Think about what value you
can give - and give better!
And… when you get candy…
…tip generously!

74. 74

75. 75

76. 76
Thank You Slide

77. 77
Reviews
Social Shares
References
Engagement Referrals

78. 78
2015 Target
Engaged Advocates: 500
Referrals: 1000

79. 79

80. 80
CAMPAIGNS

81. 81
February
March
April

82. 82

83. 83

84. 84

85. 85
KISS

86. 86
ATTRACTIVE

87. 87

88. 88

89. 89

90. 90
• 180 social shares
• 57 testimonials
• 30 community posts
• 20 referrals
• 6 product reviews

91. 91
PREPARATION

92. 92
MARKETING

93. 93
SCARCITY

94. 94

95. 95

96. 96

97. 97

98. 98

99. 99
• +300 Challenge Completions
• +2 Challenges / Session
• 18% Engagement Increase
• Top of mind

100. 100
PERSONALITY

101. 101
RELATABLE

102. 102
SUMMARY
• KISS
• Attractive
• Marketing
• Preparation
• Scarcity
• Personality
• Relatable

103. 103
One more thing...

104. 104
VIP COMMUNITY
#advocatemktg

105. 105
VIP COMMUNITY
#advocatemktg
vip.influitive.com/community

106. 106
Thanks a TON.
Stay tuned for Steve!

107. Product Update
Steve Organ
Sr. Product Manager

108. 108
Agenda
• Introduction
• Recently released
• Product Themes for the Year
• Discussion

109. 109
Steve Organ, Sr. Product Manager
• Based in Influitive’s Toronto office
• Been with Influitive since 2011
• Bachelor of Arts Psychology and Music
• Eloqua (2000 – 2007)
• InQuira (2007 – 2011)
• Other Interests: Ice Hockey, Double Bass

110. 110
It’s been an exciting year!
• Referral tracking
• Integration library
• Experiences
• Community beta
• Mobile app relaunch for iOS
• Real-time targeting
• Challenge suggestions
• Branding improvements

111. Product Themes
This Year

112. 112
Product Themes
1. Demonstrate value of the advocacy program
2. Assess program health and Promoting best practices
3. Easier to maintain & Faster time to value
4. Enhance core advocacy use cases (referrals, social
amplification)
5. Engaging advocate experience
6. Continue to support Community

113. 113
1. Demonstrating Influitive’s Value

114. 114
2. Assessing health of Advocacy Program &
Promoting best practices
Monitor the health of
your advocacy
program at-a-glance

115. 115
2. Assessing health of Advocacy Program &
Promoting best practices
See how your program
stacks up against similar
customers

116. 116
3. Easier To Maintain & Faster Time-To-Value
• Challenge Calendar
• Bulk Editing/Publishing
Challenges
• Discover fresh and
popular content in the
template library
• Simplify the
administrator
onboarding process

117. 117
4. Enhancing Core Advocacy Activities
• Referrals as a complimentary
offering to the AdvocateHub
• Easy for admins to moderate the
referral progression and
compensation
• Customize the referral flow to reflect
your business process

118. 118
4. Enhancing Core Advocacy Activities
• Surround Selling:
Suggested Referrals
• Get targeted
introductions from
connections within the
hub

119. 119
4. Enhancing Core Advocacy Activities
• Social Amplification
• Scheduled sharing of
social content

120. 120
5. Deliver a Highly Engaging Advocate Experience
• Updated challenge card
design
• Optimized on displaying
actionable challenges
to Advocates

121. 121
5. Deliver a Highly Engaging Advocate Experience
Android App - Coming Soon!

122. 122
5. Deliver a Highly Engaging Advocate Experience
Gamification Improvements
• Dynamic leaderboards:
This Week, This Month,
All-Time
• Group levels into standard
buckets that reflect advocacy
lifecycle

123. 123
6. Develop A Competitive Community Offering
More Forum Types
• Question & Answer
(Quora, StackOverflow)
• Ideas/Product
Steering Board Forums

124. 124
6. Develop A Competitive Community Offering
Community Improvements
• Advance moderation abilities
• Document support &
collaboration
• Public sharing
• Polls
• Community gamification