Just 2It! Social media for marketing programs - CMED Conference


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CMED presentation during concurrent session by Vickie Maris on use of social media for marketing programs or teaching courses online. Background images are by VJ Maris Photography. Contact me if you'd like to use one of the images for your own presentation. I'd gladly send you the original jpg file.

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Just 2It! Social media for marketing programs - CMED Conference

  1. 1. Welcome to the CMED Conference!
  2. 2. Just 2It! Technologies in Continuing Education and Professional Education
  3. 3. <ul><li>Highlights of 2.0 technologies and services </li></ul><ul><li>Facebook example - program promotion and potential as learning environments </li></ul><ul><li>Web 2.0 tools we learn about from each other </li></ul>
  4. 5. Facilitator <ul><li>In social networking, we all </li></ul><ul><li>contribute to the content! </li></ul><ul><li>Vickie Maris, lifelong learner, blogger, Web 2.0 explorer, educational solution provider </li></ul><ul><li>[email_address] www.reachlearners.blogspot.com </li></ul><ul><li>765-496-6845 </li></ul><ul><li>Engineering Professional Education </li></ul><ul><li>Purdue University </li></ul>
  5. 6. My Influencers
  6. 7. Web 2.0 <ul><li>Creativity </li></ul><ul><li>Collaboration </li></ul><ul><li>Sharing </li></ul>
  7. 8. <ul><li>An observation of technology uses along the sidewalks of Purdue University </li></ul><ul><li>5 minutes on the sidewalk between classes under the Purdue bell tower </li></ul><ul><li>Photos taken: Sept. 28, 2007 </li></ul>
  8. 13. Social network users <ul><li>Facebook – lifestyle play, more than 300 million (60 million last year) active users; 65 million engage with FB through a mobile device; 50% active users log on daily; fastest growing demographic - users 35 years and older; 2 billion photos uploaded monthly (…Facebook statistics) </li></ul><ul><li>MySpace – 110 million monthly active users globally; 1 in 4 Americans on MySpace; 300,000 new people sign up every day (…TechRadar blog) </li></ul><ul><li>Twitter – microblogosphere; only 40% of its users return a month after signing up </li></ul>
  9. 14. Why the interest in Web 2.0? <ul><li>Strong support for collaboration in the creation process </li></ul><ul><li>Belief that “my point and how I express it” matters </li></ul><ul><li>Need to feel connected to one another </li></ul><ul><li>Growing form of literacy </li></ul><ul><ul><li>Multi-tasking </li></ul></ul><ul><ul><li>Collective intelligence </li></ul></ul>
  10. 17. Give a face to your audience
  11. 19. Fans of the page Photo albums
  12. 20. Create an event
  13. 21. Fans can share your page
  14. 22. Post a discussion topic for your fans
  15. 23. Promote your fan page with an ad Title: up to 25 characters Body: up to 135 characters
  16. 24. Dawn of Promise Farm page in Facebook
  17. 25. Fan page badge on your website
  18. 26. Facebook Pages and Groups <ul><li>Send messages to list of friends (up to 1500) </li></ul><ul><li>Broadcast new notes to friends </li></ul><ul><li>More info you enter in profile, the more targeted FB is with unsolicited info </li></ul><ul><li>Enable the wall in your Page – without an enabled wall you might as well skip a FB Page or Group </li></ul><ul><li>Your new page is separate from your personal profile </li></ul>
  19. 27. Facebook Pages and Groups <ul><li>Don’t redirect users out to other sites with wall posts or notes </li></ul><ul><li>Host FB apps in Pages but not in Groups </li></ul><ul><li>Select “Global” so your FB page can be searched and publicly viewed (“Secret” setting might be a way to use FB to teach a course) </li></ul><ul><li>Page fans can’t “invite” others to join but they can “share” the page </li></ul><ul><li>FB Pages can be public; Groups can’t be public </li></ul>
  20. 28. Facebook Pages and Groups <ul><li>Join a Group and the name of the group appears on your profile </li></ul><ul><li>Become a fan of a Page and the Page logo appears in your profile </li></ul>
  21. 29. LinkedIn Profile
  22. 30. LinkedIn Answers
  23. 31. LinkedIn Reading List
  24. 32. Get Going . . . Don’t let perfect be the enemy of good. Mark Pincus,CEO Zynga Game Network
  25. 33. Get Going . . . Table discussion Come up with a way you might use a FB Fan Page or Group to promote your event. (What type of wall posts? Photo uploads? Video uploads? Links?) Come up with title and body copy for an ad to promote your Fan Page Discuss how you might use the Questions/Answers section of LinkedIn
  26. 34. What are blogs? <ul><li>Powerful – allow millions to publish and millions to respond </li></ul><ul><li>Engaging – both writer and reader can participate </li></ul><ul><li>Easy to create – takes 5 minutes or less in service such as blogger.com </li></ul><ul><li>Plentiful – Technorati says 175,000 new blogs created per day; 1.6 million posts per day or over 18 updates per second </li></ul>
  27. 35. How do instructors use blogs? <ul><li>Marketing of a course </li></ul><ul><li>Extend a class discussion or create an exclusively-online discussion </li></ul><ul><li>Links to homework help (animated video homework solutions) </li></ul><ul><li>Online learner communities in which students help one another </li></ul>
  28. 38. What are wikis? <ul><li>Collaborative public writing tool </li></ul><ul><li>User-generated and maintained </li></ul><ul><li>Content rich </li></ul><ul><li>Fully-editable </li></ul><ul><li>Useful when desired end result is a website-like product designed by the participants </li></ul>
  29. 39. A little wiki history <ul><li>W hat I K now I s – Ward Cunningham was creating the WikiWikiWeb and learned that wikiwiki means “fast” </li></ul><ul><ul><li>Highly collaborative composing and creativity </li></ul></ul><ul><ul><li>Wikis have watch lists </li></ul></ul>
  30. 40. Using wikis in education <ul><li>Group service learning project </li></ul><ul><li>Wiki was accessible to all groups in class and was updated daily </li></ul><ul><li>Client of service learning project had constant access to wiki as project was developing during semester </li></ul><ul><li>Students/instructor always informed of updates through watch lists </li></ul>
  31. 41. EDCI 561 wiki
  32. 42. Google Blogs Alert for: Dawn of Promise Farm Updates on the happenings at Dawn of Promise By Life-long Learner Vickie(Life-long Learner Vickie) At Dawn of Promise Farm in Battle Ground, Indiana, Vickie Maris is working with Serendipity's Savannah in preparation for the testing to obtain registration through the Delta Society ...
  33. 43. Other Services <ul><li>TinyChat – no account needed for room; up to 12 with videocam; record at pro level; no downloading; quicker than Skype </li></ul><ul><li>Youtube (Ted.com for professional videos) </li></ul><ul><li>Voicethread – post video, audio illustrations, etc.; users can comment via text, audio or video </li></ul><ul><li>Ning – a service for building your own social network </li></ul><ul><li>Delicious – social bookmarking </li></ul>
  34. 47. See ya’ at CMED in 2010!