The document outlines a strategic plan for enhancing campus engagement at George Mason University through the use of emerging technologies and web 2.0 tools, aimed at improving communication and building community among students and staff. It emphasizes an innovative approach to university services, including the promotion of online resources, social media engagement, and multimedia outreach efforts. Key initiatives include staff training, student collaboration, and the implementation of various digital platforms to foster a connected and engaged university life experience.

1. Mason Ulife Office of Technology Integration Strategically Poised for Succes and Innovation

2. Increasing Campus Engagement with Web 2.0 Sarah “Intellagirl” Robbins October 2008

3. Strategic Plan USE EMERGING TECHNOLOGIES: Provide electronic options for delivery of University Life services in order to enhance communication between students and staff, increase the use of resources by traditional, non-traditional, and students at a distance in order to transcend time/place barriers. Build "virtual" and offline community through web based interaction and collaboration to increase a feeling of connectedness and student engagement with University Life programs, services, outreach efforts, as well as with the larger university. ADVANCE OUTREACH: Improve public outreach and Mason community access to University Life services and events through websites, social media tools, brand consistency, technological innovation and use of media archives to connect with Mason online, enhance the university image and contribute to recruitment and retention efforts. DEVELOPMENT: Insure that University Life Staff remain current and informed about recommended emerging technologies and the convergence of media through division staff training and culture shift, provide learning opportunities for students allied with the division, and support department staff research and implementation.

4. A sampling of past and ongoing projects University Life ning Yammer

5. Pocasting Kevin Kelly's weekly WGMU radio show "Career Tap”

6. Video Shared on YouTube, Blip.Tv, ning,Facebook

7. Photo Sharing: our Flicker Stream

8. Streaming Video

9. Blackboard eCommunity

10. Academic Support: Appreciative Inquiry on Leadership

11. ULife Projects on the white board CAPS- Promo Video, Tuesdays at Noon to vodcast, reformat outreach seminars for effective vodcasting SAS/CAPS- anonymous and confidential Sexual Assault online IM hotline SAS -Verizon video production LEAD – video Mason Leadership Institute, Jacada form, build virtual community ODS - Plan: Accessibility through multiple media and tools, vodcasting/podcasting; blogs and forums, digital storytelling OIPS - dreams of 24-7 access to resources, adding value to personal contact, Brainstorming Retreat over break

12. ULife Projects on the white board Program Board - Promote YouTube & Connect2Mason use for outreach, get all computers on Mesa, telecom issues Career Services - continue to develop podcast series' (employer forums, etc.) for iTunesU presence ADHE – instructional vodcasts for YouTube/live stream, Better use of Facebook, anonymous text channel OFPS - ning for PLs, collaborate on testing virtual pieces of transfer orientation ODPS - Harvest films from students for Mason's YouTube presence, student to student interactive video streaming/conferenceing, ODPS blog University Life Twitter

13. ULife Projects on the white board COLLABORATIONS Student Media - Leverage communal tech resources, convergence Provost Office – Virtual Ulife Offices showcase for DE web site New Century College - provide virtual world home base and ongoing student mentorship for NCLC 350 "Cyberculture”

14. and running into barriers?

15. trying to reach out to millennials?

16. Or maybe the biggest barrier is LIFE

17. but don’t make assumptions

18. do you look like SPAM?

19. or maybe you’re trying to compete with Too many channels?

20. Web2.0 Tools bubble.us chatmaker.net gliffy.com Skrbl Voo2do WiZiQ Writeboard Yugma G.ho.st Peepel Penzu YouOS Zoho Creator Intel Mash Maker Flickr Gabcast Kid-Cast.COM Podcasting Tutorial podOmatic Animoto Glogster Letterpop Scrapblog SlideShare VoiceThread Classroom 2.0 (a ning.com) Del.icio.us Diigo Furl Ning in Education Twitter CoverItLive Jing Project The Linkup Media Convert PicLens Poll Everywhere Skype Xdrive Web Resizer Wikisend Zamzar Jumpcut TeacherTube USTREAM.TV YouTube 100 Helpful Web Tools for Every Kind of Learner Shedding Light on Web 2.0 Web2.0 for the Classroom Teacher WebTools4u2use Twiddla Voicethread Thinkature Googledocs Seesmic bubble.us chatmaker.net gliffy.com Skrbl Voo2do WiZiQ Writeboard Yugma G.ho.st Peepel Penzu YouOS Zoho Creator Intel Mash Maker Flickr Gabcast Kid-Cast.COM Podcasting Tutorial podOmatic Animoto Glogster Letterpop Scrapblog SlideShare VoiceThread Classroom 2.0 (a ning.com) Del.icio.us Diigo Furl Ning in Education Twitter CoverItLive Jing Project The Linkup Media Convert PicLens Poll Everywhere Skype Xdrive Web Resizer Wikisend Zamzar Jumpcut TeacherTube USTREAM.TV YouTube 100 Helpful Web Tools for Every Kind of Learner Shedding Light on Web 2.0 Web2.0 for the Classroom Teacher WebTools4u2use Twiddla Voicethread Thinkature Googledocs Seesmic bubble.us chatmaker.net gliffy.com Skrbl Voo2do WiZiQ Writeboard Yugma G.ho.st Peepel Penzu YouOS Zoho Creator Intel Mash Maker Flickr Gabcast Kid-Cast.COM Podcasting Tutorial podOmatic Animoto Glogster Letterpop Scrapblog SlideShare VoiceThread Classroom 2.0 (a ning.com) Del.icio.us Diigo Furl Ning in Education Twitter CoverItLive Jing Project The Linkup Media Convert PicLens Poll Everywhere Skype Xdrive Web Resizer Wikisend Zamzar Jumpcut TeacherTube USTREAM.TV YouTube 100 Helpful Web Tools for Every Kind of Learner Shedding Light on Web 2.0 Web2.0 for the Classroom Teacher WebTools4u2use Twiddla Voicethread Thinkature Googledocs Seesmic bubble.us chatmaker.net gliffy.com Skrbl Voo2do WiZiQ Writeboard Yugma G.ho.st Peepel Penzu YouOS Zoho Creator Intel Mash Maker Flickr Gabcast Kid-Cast.COM Podcasting Tutorial podOmatic Animoto Glogster Letterpop Scrapblog SlideShare VoiceThread Classroom 2.0 (a ning.com) Del.icio.us Diigo Furl Ning in Education Twitter CoverItLive Jing Project The Linkup Media Convert PicLens Poll Everywhere Skype Xdrive Web Resizer Wikisend Zamzar Jumpcut TeacherTube USTREAM.TV YouTube 100 Helpful Web Tools for Every Kind of Learner Shedding Light on Web 2.0 Web2.0 for the Classroom Teacher WebTools4u2use Twiddla Voicethread Thinkature Googledocs Seesmic

21. that's a lot of NOISE

22. We’re not asking you to abandon the traditional

23. PROMISE BARGAIN TOOL Clay Shirky Here Comes Everybody

24. be clear about your promise

25. what do you have to OFFER

26. email must be worth opening sent from a friend test subject lines

27. social network Go where they already are let them self-organize don’t police

28. Twitter multiple channels aggregate in one place don’t censor

29. Over 100 George Mason University Twitter users found in one month, including: Students Organizations and Offices Professors Administrators Alumni Other Twitter users: Potential Students Potential Parents Fairfax Residents

31. "In order to use these spaces in a way that is intelligent they need to learn to speak the language, they need to understand the culture." Joshua Fouts, Senior fellow at the Carnegie for Ethics in International Affairs, Virtual Policy Expert.

33. SMS must be worth it optional timely

34. virtual worlds plan events inclusion

35. blogs must be worth reading written by peers relevant

37. Social Media is like a PARTY

38. are you being a good host?

39. PROMISE BARGAIN TOOL Clay Shirk Here Comes Everybody

40. be sure your deal is worth it

41. $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ What is the BARGAIN?