Outreach Technology

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Outreach Technology

  1. 2. OLD SCHOOL <ul><li>All I need is a web site – WRONG </li></ul><ul><li>Information/Knowledge Trap </li></ul><ul><ul><li>Works for targeted/niche audiences </li></ul></ul><ul><ul><li>Forces people to come to you </li></ul></ul><ul><ul><li>Often dependent on software (e.g. Contribute) </li></ul></ul><ul><li>Not a contemporary way of communicating on the web </li></ul>
  2. 3. NEW SCHOOL <ul><li>Web 2.0 </li></ul><ul><ul><li>A second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration. </li></ul></ul><ul><ul><li>NOT building web sites. Instead, leveraging web-based frameworks with built-in capacity to allow communication/collaboration/sharing. </li></ul></ul>
  3. 4. RSS <ul><li>RSS - Really Simple Syndication </li></ul><ul><ul><li>Standard format for sharing content </li></ul></ul><ul><ul><li>RSS related terminology </li></ul></ul><ul><ul><ul><li>RSS Feed – The information that is provided in the RSS format is known as a feed. </li></ul></ul></ul><ul><ul><ul><li>RSS Reader – An application or program that is capable of reading (consuming) and displaying an RSS feed. </li></ul></ul></ul><ul><ul><ul><li>RSS Aggregator – An application or program that is capable of consuming many feeds and displaying the content to the user </li></ul></ul></ul>
  4. 5. RSS DEMO <ul><li>http://www.google.com/ig </li></ul>
  5. 6. RSS DEMO <ul><li>http://digitalcommons.unl.edu/animalscidiss/announcements.html </li></ul>
  6. 7. BLOGS <ul><li>Not as a personal journal or diary on the web. </li></ul><ul><li>Framework </li></ul><ul><ul><li>Chronologically focused </li></ul></ul><ul><ul><li>Database driven </li></ul></ul><ul><ul><li>Archive </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><ul><li>RSS capable by default </li></ul></ul><ul><ul><li>No additional software needed </li></ul></ul>
  7. 8. BLOGS <ul><li>Cooperative Extension: http://fyi.uwex.edu </li></ul>
  8. 9. YOUTUBE <ul><li>Cooperative Extension YouTube Presence </li></ul><ul><ul><li>http://www.uwex.edu/digital/instructions.cfm </li></ul></ul><ul><ul><li>Two Channels </li></ul></ul><ul><ul><ul><li>http://www.youtube.com/uwcoopextension </li></ul></ul></ul><ul><ul><ul><li>http://www.youtube.com/uwcoopvideo </li></ul></ul></ul><ul><ul><li>Embed video in blog sites, etc. </li></ul></ul><ul><ul><li>Not intended to be “go to” location. </li></ul></ul>
  9. 10. WIKI <ul><li>A collaborative website whose content can be edited by anyone who has access to it. </li></ul><ul><ul><li>Collaboratively edit pages </li></ul></ul><ul><ul><li>Structure not necessarily pre-defined. </li></ul></ul><ul><li>Wikipedia – http://wikipedia.com/en </li></ul>
  10. 11. WIKI <ul><li>Cooperative Extension Supports WetPaint Wiki </li></ul><ul><ul><li>3 rd party tool </li></ul></ul><ul><ul><li>Externally hosted solution </li></ul></ul><ul><ul><li>Good when collaborating with non-Coop staff </li></ul></ul><ul><ul><li>http://www.wetpaint.com </li></ul></ul><ul><ul><li>For support: Molly Immendorf molly.immendorf@ces.uwex.edu </li></ul></ul>
  11. 12. TWITTER <ul><li>What? </li></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><li>140 character limit </li></ul></ul><ul><li>Why? </li></ul><ul><ul><li>Breaking news </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Grassroots organizing </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><li>http://www.twitter.com </li></ul>
  12. 13. SOCIAL BOOKMARKS <ul><li>Folksonomy vs. Taxonomy </li></ul><ul><li>Community creation </li></ul><ul><li>Track popular websites </li></ul><ul><li>http://www.delicious.com </li></ul>
  13. 14. SLIDESHARE <ul><li>http://www.slideshare.net </li></ul><ul><ul><li>Put presentations online </li></ul></ul><ul><ul><li>Share through slideshare.net </li></ul></ul><ul><ul><li>Embed in other sites like YouTube videos </li></ul></ul>
  14. 15. CONSIDERATIONS <ul><li>Terms of Service – READ THEM </li></ul><ul><ul><li>Content ownership </li></ul></ul><ul><ul><li>Duplication/reuse rights </li></ul></ul><ul><li>Wide open vs. private </li></ul><ul><li>Internal vs. External Audience </li></ul>

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