1. Johann Jungwirth
President & CEO
Mercedes-Benz R&D NA, Inc.
Bryan Trussel
CEO / CoFounder
Glympse Inc.
Mobile Marketing Association

2. The Connected Vehicle – by Mercedes-Benz
Johann Jungwirth Mercedes-Benz Research & Development North America, Inc.
Mobile Marketing Association

3. Individual
Mobility
in
the
Future:
The
Mercedes-­‐Benz
F125
Vehicle Design Connectivity
• innovative premium concept • smartphone on wheels
• trailblazing design • cloud computing
• 4-seater luxury saloon • car-to-x communication
Powertrain 3D Body Engineering
• emission-free driving • light weight design
• next gen energy storage • aerodynamics
• e4MATIC-All-Wheel-Drive • safety
Mobile Marketing Association

4. Two
Pillars
of
the
Connected
Car
Strategy
Customers
want
to
conDnue
their
Digital
Lifestyle
in
the
Vehicle
Embedded / Browser- Smartphone-based
based Experience Experience
mbrace 2 - MB Apps Digital DriveStyle
Mobile Marketing Association

5. Digital
DriveStyle
App
for
Mercedes-­‐Benz
Vehicles
Launched
in
Sept.
2012
with
the
new
A-­‐Class
• Digital
DriveStyle
uses
the
Smartphone
as
engine
–
a
world‘s
first
(iPhone
4
&
4S
in
Gen.
1);
User
InteracDon
with
the
built-­‐in
controller,
usage
of
HU-­‐Display
• Smartphone
App
Trends
&
Innova8ons
easily
implemented
with
Silicon
Valley
InnovaDon
Speed
–
available
for
Audio
20
&
COMAND
Online
• ImplementaDon
of
a
“Social“
PlaEorm
–
must
have
for
Digitals
(NaDves
&
Immigrants)
• Revolu8onary
User
Interface
Design
Optional Kit
App:
free
Mobile Marketing Association

6. Digital
DriveStyle
at
a
Glance
• Digital
DriveStyle
App
is
free
on
App
Store
in
Germany,
France,
Italy,
UK,
Austria,
Switzerland
and
Canada.
USA
will
follow.
• Available
in
English,
German,
French,
Italian
&
Spanish
• Offered
for
Audio
20
&
COMAND
• Digital
DriveStyle
was
shaped
by
two
main
trends:
– Social
Pla]orm
with
Easy
Sharing
– Visually
Rich
User
Interface
Mobile Marketing Association

7. Digital
DriveStyle
App
Features
Glympse - (first-to-market) Twitter Facebook
• Display of Timeline • See your newsfeed and have it read
• Share your realtime location with • TTS Support out via Nuance‘s text-to-speech
friends for a specific amount of time. • Retweet engine
• Post vehicle information on your
wall (e.g. „I‘m driving 150km/h on
Siri CarFinder
A81 and will arrive in 10 minutes)
• Apple’s natural speech input • Vehicle location saved automatically • Facebook Events with RSVP
when car is parked. functionality, guest list with images
iPod Media • Map with walking directions back to and navigation support, if address
car. available.
• Easy browsing through the locally
• Share functionality via pre-canned
stored music database
• Search Music via "Cover Art"
Web Radio (Aupeo) messages
• Social Playlist for Media Contents
• Apple‘s iPodOut that includes • Instant access to thousands of stations
„Genius“ from around the world Contacts/Handsfree
• Station search via Genre or Country
Navigation (Navigon) • Station search via keyword
Calling
• Station logo, bitrate shown in display if
• Various Display Options
supported by radio station.
• Turn-by-turn navigation with TTS MyCar
• Lane Guidance and Reality View
• Google POI Search, StreetView, Personalized Radio (Aupeo) • Fuel Level
Internet-based real time traffic • Odometer
• Personalized Radio Stations
information • VIN
• Stations by Artists
• More to come...
• Curated Genre Stations
Mobile Marketing Association

8. DICE
Sculpture
Vision
–
Dynamic
&
IntuiDve
Control
Experience
/
Augmented
Reality
&
Natural
Gestures
Mobile Marketing Association

9. Mobile Marketing Association

10. Call, Text, Glympse
1990s 2000s Now
make a Phone Call send a Text send a Glympse
“I’m still in the “I’ll send you a Glympse”
city. I’ll grab a “stuck in traffic, prbly “Glympse me when you
cab and call you 20 min late, srry. leave”
when I’m close.” where will u b?”
Simple, Safe, Anyone
Glympse becomes the verb and noun for sharing location
Mobile Marketing Association

11. User sends a ‘Glympse’ to
anyone.
Can be viewed on:
• Desktop
• Facebook
• MobileWeb
• Glympse Client
• Twitter
Mobile Marketing Association 11

12. Mobile Marketing Association

13. Glympse
Heat
Map
Mobile Marketing Association

14. Reviews & Awards
Most Innovative Use of Location by a
Company Winner: Glympse
Top 10 Mobile Finalists: Location Labs, Foursquare
Startups
Top 10 Must Have iPhone Apps -
Top 10 Android Apps - Wired Glympse
Tired Facebook Places
Top 10 Mobile Apps: #5 Glympse - Expired Foursquare
Microsoft Windows Phone Blog !
Top Prize: Best App for Sharing Your Best Windows Mobile
Location Application Nominee
GetJar
Getties
Best Use of GPS or Location Technology Nominee
Glympse: Winner of Web 2.0 Expo Startup Showcase
Glympse: The 50 Best Mobile Apps Glympse: The Coolest Thing your Smartphone
can do
14
Mobile Marketing Association

15. The
Product
and
MarkeDng
Partnership
Mobile Marketing Association