How effective is the combination of your main product and ancillary texts?


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How effective is the combination of your main product and ancillary texts?

  1. 1. How effective is the combination of your main product and ancillary texts?
  2. 2. Title <ul><li>The title of the documentary was featured in each text </li></ul><ul><li>The title ‘TakeOut’ not only emphasized the theme, but also linked the texts together. </li></ul>
  3. 3. Image <ul><li>The opening title of my documentary related directly to the print advertisement. </li></ul><ul><li>For example, the main image of a pizza within the print advertisement was the same as the first image which the viewer saw when watching the documentary </li></ul><ul><li>This linked the texts as it not only reinforced the theme and ambience of the texts, but also reminded the audience of the topic. </li></ul>
  4. 4. Audio - Voiceover <ul><li>The same voiceover is used within the radio advert and the actual documentary </li></ul><ul><li>This helps to link the texts and give a form of relation between the various types of media, thus making the potential viewers more aware of the theme and ‘brand’ of the documentary. The voiceover was relaxed and unassuming, and the artist had an accent, which could relate to many of the potential viewers, and also made the texts more accessible. </li></ul>
  5. 5. Audio - Soundbytes <ul><li>The audio used in the documentary and the radio advert featured footage from vox pops and interviews. </li></ul><ul><li>This linked the documentaries through making the audience feel more comfortable, as the subject related to most people; watching the documentary would not separate the viewer from the world, but would simply reinforce their knowledge of society. </li></ul>
  6. 6. Audio - Music <ul><li>The music bed within both the radio advertisement and the documentary was the same. </li></ul><ul><li>This linked the texts and is a very important convention of all documentaries. The music used also directly related to the theme of the documentary, yet also related to the target audience; Franz Ferdinand – Take Me Out was used, which not only links to the title of the documentary immediately, but is also the type of music we would expect our target audience to listen to. </li></ul><ul><li>However, it can be said that it is not usual practice for documentaries to be advertised on the radio. </li></ul>
  7. 7. Scheduling <ul><li>It is clearly stated in both the radio and the print advertisement that TakeOut is broadcast on Channel 4. </li></ul><ul><li>This is a young, hip channel, known for difference and being unique. When conducting our target audience research, we also found that this was their favourite terrestrial channel. </li></ul><ul><li>The scheduling of 8pm also fits in with ordinary Channel 4 programming, and is therefore a good slot for a documentary </li></ul>
  8. 8. Graphics <ul><li>The captions overlaying interviews on the documentary and the titling on the print advertisement is similar in theme. </li></ul><ul><li>Each font is understated, simple and in a block colour. This makes the captions noticeable, but does not detract attention from the main theme of the texts </li></ul>