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Customer Development 1: Introduction

This document provides an overview of a course on customer development in high tech enterprises. The course will cover key concepts like reducing product/market risk, organizing sales and marketing in startups, and the customer development model. It outlines the class structure over 14 weeks, with topics each week, accompanying case studies, and application exercises and a research project due throughout the quarter.

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Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction
Customer Development 1: Introduction

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