This talk was delivered in October 2016 at the Social Media in Higher Education Summit (Boston).
In the not too distant past, institutes of higher education relied on tried and true channels for interacting with prospective and current students, alumni and donors. But recently, due to social technologies, the tables are turned and the very groups that higher education seeks to engage with, are coming in droves digitally with questions, requests and expectations. While the audience needs remain the same, the methods for engaging have changed dramatically. As Higher Education enters this new world of 24X7 interaction, they often struggle to identify the best practices that can shepherd success. This session will share the methods for building a cohesive social strategy and measuring the impact while enabling the unique needs of various departments, programs and campaigns
I am in intermediary – bring knowledge and know how with clients and higher ed
Work at Columbia
The value of strategic thinking – beyond the tools
Help get the thinking and processes to help deploy tools strategically
Applied uber knowledge
Add the power of community slides
Babson – alumni community
And we have helped many organizations develop and grow their online communities too.
Emma is 17 year old high school student who is a passionate learner and thinks she wants to study science in college. She starts visiting universities. She is excited about the colleges, eager to learn more, and immerses herself in the top schools she is considering. Her experience matters a lot at this point, especially.