SlideShare a Scribd company logo
1 of 52
Download to read offline
What Every School District
     Needs to Know About Social
     Media                         The MarketingSavant Group
                                   www.marketingsavant.com
                                                888.989.7771
                                  dana@marketingsavant.com




                NSPRA 2012
                July 9, 2012
                                     www.marketingsavant.com
The MarketingSavant Group                       888.989.7771
Slide Deck & Resources
  www.marketingsavant.com/nspra12




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
On Today’s Agenda

      • Social Media – The Strategic Process
      • Tools for School Districts
      • Best Practices for Facebook, Twitter, and others
      • Case study and Examples of School Districts Using
        Social Media
      • 10 Best Practices for School District Social Media




                                                     www.marketingsavant.com
The MarketingSavant Group                                       888.989.7771
Connecting Content With
      District Supporters




    Source: Ogilvy

                                www.marketingsavant.com
The MarketingSavant Group                  888.989.7771
Don’t Commit Random Acts of
      Social Media Marketing!




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
Have a Well Defined Social Strategy
                            Delavan-Darien (WI) is Social!




                                                             www.marketingsavant.com
The MarketingSavant Group                                               888.989.7771
Define the Social Media Plan

      1. Outline Your             7. District-wide Social
         Objectives                   Media Opportunities
      2. Determine Risk Profile   8. Policy / Protocols
      3. Define Your              9. Choose Social
         Audience(s)                  Channels (Tools &
      4. Social Media Content         Tactics)
      5. Determine District       10. Social Media Systems
         Integration Points       11. Measurement
      6. Culture Change and
         Adaptation?

                                                    www.marketingsavant.com
The MarketingSavant Group                                      888.989.7771
Define the Social Media Plan

      1. Outline Your             7. District-wide Social
         Objectives                   Media Opportunities
      2. Determine Risk Profile   8. Policy / Protocols
      3. Define Your              9. Choose Social
         Audience(s)                  Channels (Tools &
      4. Social Media Content         Tactics)
      5. Determine District       10. Social Media Systems
         Integration Points       11. Measurement
      6. Culture Change and
         Adaptation?

                                                    www.marketingsavant.com
The MarketingSavant Group                                      888.989.7771
WRITE THE STRATEGY

       What’s your Strategy Statement?

       In What Way Does Social Media Help Us
       Achieve Our Mission?

       What Are 3 Expectations You Have for
       Social Media in Your School District?
                                               www.marketingsavant.com
The MarketingSavant Group                                 888.989.7771
Balance Risk &
Reward




                            www.marketingsavant.com
The MarketingSavant Group              888.989.7771
Use Personas to Bring Audience into Focus




                                       www.marketingsavant.com
The MarketingSavant Group                         888.989.7771
Map the Sphere of Interest
      & Influence
• Identify your target                                State & National
                                                            Parks
  audiences and subgroups

                                                                Health
                                                              Enthusiast

                            Family                                                              Travel
                                              Bike
                                                                               Bike Clubs
                                             Safety           Bike
• Think in terms of what                                      Shop
  associated groups are
  important to your                               Fitness &
                                                  Training
                                                                            Bike
                                                                           Racing

  audience that connect to
  (touch) your product or
  service                            Healthy Eating                         Organic Gardening



                                                                                            www.marketingsavant.com
The MarketingSavant Group                                                                              888.989.7771
Publish on Schedule – “1-7-30-4-2-1”

      •    1 = Daily
      •    7 = Weekly
      •    30 = Monthly
      •    4 = Quarterly
      •    2 = Bi-Annual
      •    1 = Annual



                            Source: FusionSpark Media                                                                             www.marketingsavant.com
The MarketingSavant Group   http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/              888.989.7771
Map Out the Publishing Process




                                       www.marketingsavant.com
The MarketingSavant Group                         888.989.7771
Social Media Requires
      Change Management
      • Urgency!
      • Guidance & governance
      • Vision
      • Communication
      • Empowerment &
        enablement
      • Campaign wins +
        competence development
      • Build institutional
        processes
      • Create Social Media
        Center of Excellence

                                 www.marketingsavant.com
The MarketingSavant Group                   888.989.7771
Social Media Policy
      Essential Before You Start in Social
      • New media channels and internet services have changed the
        way we communicate
             – Personal information on display on blogs, Facebook etc.
             – The line between the personal and the professional sphere gets
               blurred.
             – Corporate information available from lots of sources.
             – Users spread information about brands, products and companies.
      • Internet allows viral spread of information
             – Bad news travels fast.
             – Good news can also travel fast.
             – Media and the blogosphere influence each other.


                                                                       www.marketingsavant.com
The MarketingSavant Group                                                         888.989.7771
Social Media First Responders
      • Be transparent. Be open and
        honest in all communication.
      • Be ethical. Live by the WOMMA
        Practical Ethics Toolkit
      • Be relevant. Share information
        and perspectives that are
        valuable to the online community
      • Personalize and be personable.
      • Address negative discussion
        head-on.
      • Court evangelists & advocates.

    Even if you’re not ready to join the conversation, it
    pays to have a sound strategy for dealing with any
    social media conversation taking place about your
    brand.
                                                            www.marketingsavant.com
The MarketingSavant Group                                              888.989.7771
Social Media Toolset




                            www.marketingsavant.com
The MarketingSavant Group              888.989.7771
Using the Right Tools

      • Listen to Social Media Channels

      • Create Your                  Fan Page

      • Build a Fan Community on

      • Publish Great Content on Your

      • Use                 to Tell Your Story with Video

      • Amplify Your Images with
                                                     www.marketingsavant.com
The MarketingSavant Group                                       888.989.7771
Free Listening Tools



                                  Scratch the Surface




                                                        www.marketingsavant.com
The MarketingSavant Group                                          888.989.7771
Google Reader: The Hub




                               www.marketingsavant.com
The MarketingSavant Group                 888.989.7771
Facebook Pages
• Publish content that
  naturally encourages click-
  throughs or creates
  discussion.
• Powerful way of engaging
  parents, supporters,
  community and alumnus
• Many options for sharing
  content and media
• Connect it to your blog for a
  constant flow of content
• Directly message & connect
  with supporters around
  important issues


                                  www.marketingsavant.com
The MarketingSavant Group                    888.989.7771
Facebook Communication Strategy

• Build an active Timeline                      • Use Calls to Action
      – Encourage people to Like your page          – Well designed, clear calls to action
      – Monitor and participate in the              – Market Facebook outside Facebook
        comments on your Timeline               • Use photos
• Re-purpose content                                – If possible, use pictures to show how
      – Post useful, interesting content from         students are succeeding in your
        various sources, regularly                    schools
• Encourage Experiential Marketing                  – Show events, awards, etc.
      –   Use Landing pages or welcome tabs         – Post pictures of your team at work
      –   Product specific interaction          • Use video
      –   Deliver a unique experience!              – Post recording of school events,
      –   Experiment                                  speeches
• Use Ads to Drive Traffic                          – Show your sports teams in action
      – Open enrollment, sporting events,       • Integrate off-line marketing
        referenda, etc.                             – Other media ads and content

                                                                           www.marketingsavant.com
The MarketingSavant Group                                                             888.989.7771
Twitter for School Districts
      • Establish a pattern of consistency
        in your tweeting strategy
      • Keep your “it is all about them”
        hat on when tweeting
             – RT other people’s stuff
      • Follow social media best practices
             – Follow those that follow you but
               maintain balanced follower to
               following ratios – recommend 1.25
               to 1 or less
             – Engage: Proactively and in
               response to RTs (retweets) and SOs
               (Shout Outs)
      • Tweet consistently and set up a
        good maintenance schedule
      • Measure which content resonates
        best with your audience



                                                    www.marketingsavant.com
The MarketingSavant Group                                      888.989.7771
What Is Twitter Good For ?
       • Building Community- creating a strong community of followers that
         ultimately help raise awareness, visibility and affinity for the district
       • Media Relations – share updates, initiatives, ideas and relevant stories
         with your local media on twitter
       • Parent Relations - using Twitter to successfully engage with parents who
         need regular updates
       • Events - driving attendance at school events such as theater, sporting
       • Early Alert – alert parents and the community when breaking news
         happens, weather closes school or other such things happen
       • Branding & Awareness - employing Twitter in creative ways to increase
         awareness around a district program or initiative
       • Fundraising - using Twitter to spread the word about important causes


                                                                             www.marketingsavant.com
The MarketingSavant Group                                                               888.989.7771
Start a District Blog
                              • Platform for updates,
                                superintendent
                                opinions, PR content
                              • Feed Facebook and
                                Twitter accounts
                              • Share district success
                                stories
                              • Use as the foundation
                                for a social media
                                publishing plan

                                               www.marketingsavant.com
The MarketingSavant Group                                 888.989.7771
Start a Band of Bloggers!




                                  www.marketingsavant.com
The MarketingSavant Group                    888.989.7771
Embrace the Power of Video


                            • Tell your story with
                              video – most popular
                              platform (for Google,
                              after Google itself)
                            • SEO & SMO friendly
                            • Capture and share
                              experiences that other
                              SM channels can’t
                              duplicate


                                            www.marketingsavant.com
The MarketingSavant Group                              888.989.7771
Pulaski on Pinterest
      • Pinterest is a fast-growing pin-
        board style social network
      • The site is very visual in nature and
        allows you to showcase:
             –   Events
             –   Faculty
             –   Students
             –   Share educational resources
             –   Community
      • Pulaski School District has several
        boards, highlighting:
             –   Graduation
             –   The Golden Apple Winner
             –   Around the Village
             –   Around the District
             –   Our Schools

                                                www.marketingsavant.com
The MarketingSavant Group                                  888.989.7771
HootSuite

                            • Manage Facebook and
                              Twitter
                            • Team social media
                              assignments
                            • Now handles “admin as
                              page” in Facebook
                            • Used by hundreds of
                              brands
                            • www.hootsuite.com
                            • Free to $$$

                                            www.marketingsavant.com
The MarketingSavant Group                              888.989.7771
Postling

                            • Simplifies multiple
                              account management
                            • Blog right from Postling
                            • Upload photos & videos
                            • Reply to Facebook posts
                            • Daily email updates
                            • Track metrics for each
                              property
                            • http://postling.com
                            • Free to $49/mo

                                               www.marketingsavant.com
The MarketingSavant Group                                 888.989.7771
Sprout Social
                            • Manage social networks
                              in one place
                            • ‘Discover’ based on
                              search & mentions
                              (leads!)
                            • Connect FB, Twitter,
                              LinkedIn
                            • Great for personal brands
                              & small business
                            • Follower demographics
                            • Great charts & UI
                            • $9 - $49/mo

                                               www.marketingsavant.com
The MarketingSavant Group                                 888.989.7771
District Case Study – Minnetonka, Minnesota
                                  Share Videos




                                            Pictures from
                                            Sporting Events




                                             www.marketingsavant.com
The MarketingSavant Group                               888.989.7771
Minnetonka is Social!
       • Facebook to share
         videos, sporting
         events, student
         spotlights, etc.
       • YouTube to
         showcase students
         and events
       • Using RSS feed to
         inform people of
         breaking news
         within the district


                               www.marketingsavant.com
The MarketingSavant Group                 888.989.7771
Minnetonka Case Study
      • In education especially, there is always the concern
        about teacher-student online communications
      • Put policies in place to protect against inappropriate
        behavior
      • Talk to staff about repercussions is social media is not
        used properly
      • The Minnetonka School District has a policy in place
        stating that educators can only engage in password
        protected networks that are sanctioned by the school
        district
      • All messaging between faculty and students must be
        public
                                                         www.marketingsavant.com
The MarketingSavant Group                                           888.989.7771
10 Best Practices in School District
     Social Media




                                            www.marketingsavant.com
The MarketingSavant Group                              888.989.7771
Following other people’s best
    practices is the surest route to
    mediocrity. Rewrite the rules of
    engagement and build the
    organization around the customer.




                                   via: WWW.VIRTU-ASSIST.COM

                                     www.marketingsavant.com
The MarketingSavant Group                       888.989.7771
1. Guidelines, Policy, Education

      Train school staff, parents
      and students on the safe
      use of social media
      • Host a Tweetup
      • Inform before punishing
      • Policies should be
        instructive




                                         www.marketingsavant.com
The MarketingSavant Group                           888.989.7771
2. Get Better at Social Media…
      Through Social Media
      • Social media changes
        quickly – you should to!
      • Follow the top blogs
      • Follow the ad-age 150
      • Google alert on “school
        district social media”
      • Social media users group
 “In my professional role, I’ve become very quickly reliant on
 Twitter and Facebook to inform me of trends and Web 2.0
 tools I should be considering using with students/sharing
 with staff.” —Marcia Dressel, K-5 librarian, Osceola, Wis.
                                                    www.marketingsavant.com
The MarketingSavant Group                                      888.989.7771
3. Go Beyond
      “Supply Side Content”
      • Understand what your
        audience wants in social
        media – talk about that
      • Use the ‘sphere of
        interest’ to determine
        allied topics for social
        media
      • “Atomize” your district
        content to tell your
        story


                                   www.marketingsavant.com
The MarketingSavant Group                     888.989.7771
4. Use Social Media as a Multiplier




                                            www.marketingsavant.com
The MarketingSavant Group                              888.989.7771
5. Understand and Adapt to Mobile
      Behavior
      Facebook, Twitter Reach among Smartphone Users
      3-month average, ending June 2011
      Source: Experian Hitwise




               50.9%




                                               31.7%




                            12.5%
                                                            7.4%



               U.S. smartphone users         European smartphone users

                                  Facebook   Twitter

         The Social Media Data Stacks



                                                                         www.marketingsavant.com
The MarketingSavant Group                                                           888.989.7771
6. Understand the Finer Points of
      Social Media Engagement
      • What and when to post
        content on social
        networks?
      • Mind your ‘share of voice’
        on the social channels
      • Read and heed the
        research on social media
        engagement
      • Hashtags, photos,
        conversation, tone, etc.

                                          www.marketingsavant.com
The MarketingSavant Group                            888.989.7771
7. Mind the Social Metrics

     Effective social media measurement should start by turning the
     traditional ROI approach on its head.

     That is, instead of emphasizing their own marketing
     investments and calculating the returns in terms of customer
     response, managers should begin by considering consumer
     motivations to use social media and then measure the social
     media investments customers make as they engage with the
     marketers’ brands.

     Can You Measure the ROI of Your Social Media Marketing?, MIT Sloan Management
     Journa - Donna L. Hoffman and Marek Fodor


                                                                          www.marketingsavant.com
The MarketingSavant Group                                                            888.989.7771
7. Mind the Social Metrics (cont’d)




                                            www.marketingsavant.com
The MarketingSavant Group                              888.989.7771
8. Develop Your Social Media Voice
      • Social media voice is
        critical to engagement
        and long term success
      • Sorry, but there’s no
        formula
      • Mind the “style of your
        brand/district” - Chances
        are a style guide already
        exists that communicates
        brand presentation, usage
        guidelines and other
        forms of brand-related
        marketing aesthetics.

                                           www.marketingsavant.com
The MarketingSavant Group                             888.989.7771
9. Remember, It’s Not About
      the Technology
  Social media isn’t “about
  the technology!” We need
  to better understand:
  • Psychology
  • Sociology
  • Anthropology
  • (Digital) Ethnography



                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
10. Explore New Platforms

 • Go beyond social media
   for social media’s sake
 • Explore the use value
   beyond the “Big 5”
 • Ask “How will this new
   social media tool help
   us to achieve our
   mission”



                                  www.marketingsavant.com
The MarketingSavant Group                    888.989.7771
11. Follow Evelyn McCormack




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
QUESTIONS?

                            The MarketingSavant Group
                             www.marketingsavant.com
                                         888.989.7771
                            dana@marketingsavant.com




  Thanks for Attending!

                               www.marketingsavant.com
The MarketingSavant Group                 888.989.7771
Slide Deck & Resources
  www.marketingsavant.com/nspra12




                                    www.marketingsavant.com
The MarketingSavant Group                      888.989.7771
What Every School District
     Needs to Know About Social
     Media                         The MarketingSavant Group
                                   www.marketingsavant.com
                                                888.989.7771
                                  dana@marketingsavant.com




                NSPRA 2012
                July 9, 2012
                                     www.marketingsavant.com
The MarketingSavant Group                       888.989.7771

More Related Content

What's hot

Adult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationAdult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationShane Haggerty
 
Building Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaBuilding Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaShane Haggerty
 
Social Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveSocial Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveAndrew Careaga
 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & TweetsApril Holder
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationPatrick Powers
 
SMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationSMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationStephanie Brown
 
How to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyHow to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyLeah Schultz
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeBrandon Chesnutt
 
Using Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOUsing Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOsuw
 
Social Media Strategy 12 Month Sample Plan
Social Media Strategy 12 Month Sample PlanSocial Media Strategy 12 Month Sample Plan
Social Media Strategy 12 Month Sample PlanRajendra Singh
 
The Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and DevelopmentThe Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint:  Silicon Valley Peninsula Nonprofit ForumCompasspoint:  Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit ForumBeth Kanter
 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social MediaSoci@lite
 
10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher EducationDr. Josie Ahlquist
 
Friends for Youth's Social Media Tip Sheet for MANY
Friends for Youth's Social Media Tip Sheet for MANYFriends for Youth's Social Media Tip Sheet for MANY
Friends for Youth's Social Media Tip Sheet for MANYFriends for Youth, Inc.
 

What's hot (20)

Adult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media PresentationAdult Workforce Development Conference Social Media Presentation
Adult Workforce Development Conference Social Media Presentation
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Building Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social MediaBuilding Leads in Adult Education Using Social Media
Building Leads in Adult Education Using Social Media
 
Social Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's PerspectiveSocial Media and Marketing: One Practitioner's Perspective
Social Media and Marketing: One Practitioner's Perspective
 
Using social media illiano
Using social media   illianoUsing social media   illiano
Using social media illiano
 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & Tweets
 
Social Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher EducationSocial Media Trends in U.S. Higher Education
Social Media Trends in U.S. Higher Education
 
SMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel PresentationSMPS Columbus Online Social Media Panel Presentation
SMPS Columbus Online Social Media Panel Presentation
 
How to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising StrategyHow to Develop a Social Media Marketing and Advertising Strategy
How to Develop a Social Media Marketing and Advertising Strategy
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
 
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh CollegeMichigan is Going Digital - Social Media Strategy Presentation for Walsh College
Michigan is Going Digital - Social Media Strategy Presentation for Walsh College
 
Using Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGOUsing Social Media to Bootstrap an NGO
Using Social Media to Bootstrap an NGO
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
Social Media Strategy 12 Month Sample Plan
Social Media Strategy 12 Month Sample PlanSocial Media Strategy 12 Month Sample Plan
Social Media Strategy 12 Month Sample Plan
 
The Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and DevelopmentThe Role of Social Media in Research Dissemination, Review and Development
The Role of Social Media in Research Dissemination, Review and Development
 
Heartland deck
Heartland deckHeartland deck
Heartland deck
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint:  Silicon Valley Peninsula Nonprofit ForumCompasspoint:  Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
 
The Benefits of Social Media
The Benefits of Social MediaThe Benefits of Social Media
The Benefits of Social Media
 
10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education10 Social Media Best Practices in Higher Education
10 Social Media Best Practices in Higher Education
 
Friends for Youth's Social Media Tip Sheet for MANY
Friends for Youth's Social Media Tip Sheet for MANYFriends for Youth's Social Media Tip Sheet for MANY
Friends for Youth's Social Media Tip Sheet for MANY
 

Viewers also liked

Social Media for School Districts: Legal Pitfalls and Best Practices
Social Media for School Districts: Legal Pitfalls and Best PracticesSocial Media for School Districts: Legal Pitfalls and Best Practices
Social Media for School Districts: Legal Pitfalls and Best PracticesDiana Benner
 
Teniasis por taenia solium y taenia saginata (expo)
Teniasis por taenia solium y taenia saginata (expo) Teniasis por taenia solium y taenia saginata (expo)
Teniasis por taenia solium y taenia saginata (expo) Wendy Alfonso López
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPTrowes06
 
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your MarketingHubSpot
 
Facebook Powerpoint
Facebook PowerpointFacebook Powerpoint
Facebook Powerpointmyra14
 

Viewers also liked (7)

Social Media for School Districts: Legal Pitfalls and Best Practices
Social Media for School Districts: Legal Pitfalls and Best PracticesSocial Media for School Districts: Legal Pitfalls and Best Practices
Social Media for School Districts: Legal Pitfalls and Best Practices
 
Teniasis por taenia solium y taenia saginata (expo)
Teniasis por taenia solium y taenia saginata (expo) Teniasis por taenia solium y taenia saginata (expo)
Teniasis por taenia solium y taenia saginata (expo)
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPT
 
10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing10 Do's and Don'ts for Using Stock Photos in Your Marketing
10 Do's and Don'ts for Using Stock Photos in Your Marketing
 
Facebook ppt
Facebook pptFacebook ppt
Facebook ppt
 
Facebook Powerpoint
Facebook PowerpointFacebook Powerpoint
Facebook Powerpoint
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 

Similar to What Every School District Needs to Know About Social Media

Social Media Strategy: The 12-Point Program for the Social Enterprise
Social Media Strategy: The 12-Point Program for the Social EnterpriseSocial Media Strategy: The 12-Point Program for the Social Enterprise
Social Media Strategy: The 12-Point Program for the Social EnterpriseDana Vanden Heuvel
 
Using Social Media to Connect With Your Customers Online
Using Social Media to Connect With Your Customers OnlineUsing Social Media to Connect With Your Customers Online
Using Social Media to Connect With Your Customers OnlineDana Vanden Heuvel
 
Green Bay Business Expo 2011 - 12 Steps of Social Media Strategy
Green Bay Business Expo 2011 - 12 Steps of Social Media StrategyGreen Bay Business Expo 2011 - 12 Steps of Social Media Strategy
Green Bay Business Expo 2011 - 12 Steps of Social Media StrategyDana Vanden Heuvel
 
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant Social Media Rockstar
 
Social Media for Non-Profits - Green Bay Non-Profit Resource Group
Social Media for Non-Profits - Green Bay Non-Profit Resource GroupSocial Media for Non-Profits - Green Bay Non-Profit Resource Group
Social Media for Non-Profits - Green Bay Non-Profit Resource GroupDana Vanden Heuvel
 
30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth
30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth
30 Social Media Ideas in 30 Minutes - Delivered at Chicago BoothDana Vanden Heuvel
 
Customer Twervice: Protect Your Reputation with Social Media Customer Service
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceCustomer Twervice: Protect Your Reputation with Social Media Customer Service
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
 
Social Media Marketing for the National Bicycle Tour Directors Association (N...
Social Media Marketing for the National Bicycle Tour Directors Association (N...Social Media Marketing for the National Bicycle Tour Directors Association (N...
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
 
Marketing for Small Business - Packers Mentor-Protege Program Presentation
Marketing for Small Business - Packers Mentor-Protege Program PresentationMarketing for Small Business - Packers Mentor-Protege Program Presentation
Marketing for Small Business - Packers Mentor-Protege Program PresentationDana Vanden Heuvel
 
Social media liberal party
Social media liberal partySocial media liberal party
Social media liberal partyRyanNorthoverA
 
Leveraging the Power of Social Media for Trade Shows
Leveraging the Power of Social Media for Trade ShowsLeveraging the Power of Social Media for Trade Shows
Leveraging the Power of Social Media for Trade ShowsDana Vanden Heuvel
 
Social Media - Content and Marketing Tools of the Trade for 2011
Social Media - Content and Marketing Tools of the Trade for 2011Social Media - Content and Marketing Tools of the Trade for 2011
Social Media - Content and Marketing Tools of the Trade for 2011Dana Vanden Heuvel
 
Social Media Revolution 2010 - Synergy Session #1
Social Media Revolution 2010 - Synergy Session #1Social Media Revolution 2010 - Synergy Session #1
Social Media Revolution 2010 - Synergy Session #1Patsy Stewart
 
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
 
CSU Social Media Workshop 2011
CSU Social Media Workshop 2011CSU Social Media Workshop 2011
CSU Social Media Workshop 2011Cade Whitbourn
 

Similar to What Every School District Needs to Know About Social Media (20)

Social Media Strategy: The 12-Point Program for the Social Enterprise
Social Media Strategy: The 12-Point Program for the Social EnterpriseSocial Media Strategy: The 12-Point Program for the Social Enterprise
Social Media Strategy: The 12-Point Program for the Social Enterprise
 
Using Social Media to Connect With Your Customers Online
Using Social Media to Connect With Your Customers OnlineUsing Social Media to Connect With Your Customers Online
Using Social Media to Connect With Your Customers Online
 
Green Bay Business Expo 2011 - 12 Steps of Social Media Strategy
Green Bay Business Expo 2011 - 12 Steps of Social Media StrategyGreen Bay Business Expo 2011 - 12 Steps of Social Media Strategy
Green Bay Business Expo 2011 - 12 Steps of Social Media Strategy
 
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
The 40-Minute Social Media Strategy with Dana VanDen Heuvel of MarketingSavant
 
Social Media for Non-Profits - Green Bay Non-Profit Resource Group
Social Media for Non-Profits - Green Bay Non-Profit Resource GroupSocial Media for Non-Profits - Green Bay Non-Profit Resource Group
Social Media for Non-Profits - Green Bay Non-Profit Resource Group
 
30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth
30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth
30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth
 
Social Media For Non Profits
Social Media For Non ProfitsSocial Media For Non Profits
Social Media For Non Profits
 
Customer Twervice: Protect Your Reputation with Social Media Customer Service
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceCustomer Twervice: Protect Your Reputation with Social Media Customer Service
Customer Twervice: Protect Your Reputation with Social Media Customer Service
 
10 Marketing Trends for 2013
10 Marketing Trends for 201310 Marketing Trends for 2013
10 Marketing Trends for 2013
 
Social Media Marketing for the National Bicycle Tour Directors Association (N...
Social Media Marketing for the National Bicycle Tour Directors Association (N...Social Media Marketing for the National Bicycle Tour Directors Association (N...
Social Media Marketing for the National Bicycle Tour Directors Association (N...
 
Marketing for Small Business - Packers Mentor-Protege Program Presentation
Marketing for Small Business - Packers Mentor-Protege Program PresentationMarketing for Small Business - Packers Mentor-Protege Program Presentation
Marketing for Small Business - Packers Mentor-Protege Program Presentation
 
Social media liberal party
Social media liberal partySocial media liberal party
Social media liberal party
 
Proving Social Media ROI
Proving Social Media ROIProving Social Media ROI
Proving Social Media ROI
 
Leveraging the Power of Social Media for Trade Shows
Leveraging the Power of Social Media for Trade ShowsLeveraging the Power of Social Media for Trade Shows
Leveraging the Power of Social Media for Trade Shows
 
Social Media - Content and Marketing Tools of the Trade for 2011
Social Media - Content and Marketing Tools of the Trade for 2011Social Media - Content and Marketing Tools of the Trade for 2011
Social Media - Content and Marketing Tools of the Trade for 2011
 
Strategize digital digital marketing strategy 9-13-11
Strategize digital  digital marketing strategy 9-13-11Strategize digital  digital marketing strategy 9-13-11
Strategize digital digital marketing strategy 9-13-11
 
Social Media Revolution 2010 - Synergy Session #1
Social Media Revolution 2010 - Synergy Session #1Social Media Revolution 2010 - Synergy Session #1
Social Media Revolution 2010 - Synergy Session #1
 
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...
 
Social Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and SurvivalSocial Media 2010: Competitive Advantage and Survival
Social Media 2010: Competitive Advantage and Survival
 
CSU Social Media Workshop 2011
CSU Social Media Workshop 2011CSU Social Media Workshop 2011
CSU Social Media Workshop 2011
 

More from Dana Vanden Heuvel

Thought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceThought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
 
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
 
MarketingSavant Social Media Course Catalog - 2012
MarketingSavant Social Media Course Catalog - 2012MarketingSavant Social Media Course Catalog - 2012
MarketingSavant Social Media Course Catalog - 2012Dana Vanden Heuvel
 
Social Media Attitude Adjustment - NEW Arts Council
Social Media Attitude Adjustment - NEW Arts CouncilSocial Media Attitude Adjustment - NEW Arts Council
Social Media Attitude Adjustment - NEW Arts CouncilDana Vanden Heuvel
 
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step Ahead
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadSeasonal Marketing: Prepping for the Next Wave so You’re Always One Step Ahead
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadDana Vanden Heuvel
 
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Speakership: Grow Your Career or Business Through Speaking and Thought Leader...
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Dana Vanden Heuvel
 
Digital Centered Marketing - AMA Madison
Digital Centered Marketing - AMA MadisonDigital Centered Marketing - AMA Madison
Digital Centered Marketing - AMA MadisonDana Vanden Heuvel
 
7 Effective Facebook Pages YOU Can Create Right Now
7 Effective Facebook Pages YOU Can Create Right Now7 Effective Facebook Pages YOU Can Create Right Now
7 Effective Facebook Pages YOU Can Create Right NowDana Vanden Heuvel
 
How to Create and Promote Your Blog
How to Create and Promote Your BlogHow to Create and Promote Your Blog
How to Create and Promote Your BlogDana Vanden Heuvel
 
The Realities of Social Networking
The Realities of Social NetworkingThe Realities of Social Networking
The Realities of Social NetworkingDana Vanden Heuvel
 
Business Development / Personal Branding using LinkedIn
Business Development / Personal Branding using LinkedInBusiness Development / Personal Branding using LinkedIn
Business Development / Personal Branding using LinkedInDana Vanden Heuvel
 
Blogging For Thought Leadership
Blogging For Thought LeadershipBlogging For Thought Leadership
Blogging For Thought LeadershipDana Vanden Heuvel
 
Social Network Marketing: MySpace, YourSpace and TheirSpace, Connecting Wit...
Social Network Marketing:  MySpace, YourSpace and TheirSpace, Connecting Wit...Social Network Marketing:  MySpace, YourSpace and TheirSpace, Connecting Wit...
Social Network Marketing: MySpace, YourSpace and TheirSpace, Connecting Wit...Dana Vanden Heuvel
 
30 Ideas in 40 Minutes for Marketing in a Recession Webinar
30 Ideas in 40 Minutes for Marketing in a Recession Webinar30 Ideas in 40 Minutes for Marketing in a Recession Webinar
30 Ideas in 40 Minutes for Marketing in a Recession WebinarDana Vanden Heuvel
 
30 Ideas in 40 Minutes for Marketing in the Recession
30 Ideas in 40 Minutes for Marketing in the Recession30 Ideas in 40 Minutes for Marketing in the Recession
30 Ideas in 40 Minutes for Marketing in the RecessionDana Vanden Heuvel
 

More from Dana Vanden Heuvel (18)

Thought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceThought Leadership: Positioning Yourself as an Expert in the Marketplace
Thought Leadership: Positioning Yourself as an Expert in the Marketplace
 
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...
 
Mind Mapping Workshop
Mind Mapping WorkshopMind Mapping Workshop
Mind Mapping Workshop
 
MarketingSavant Social Media Course Catalog - 2012
MarketingSavant Social Media Course Catalog - 2012MarketingSavant Social Media Course Catalog - 2012
MarketingSavant Social Media Course Catalog - 2012
 
Social Media Attitude Adjustment - NEW Arts Council
Social Media Attitude Adjustment - NEW Arts CouncilSocial Media Attitude Adjustment - NEW Arts Council
Social Media Attitude Adjustment - NEW Arts Council
 
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step Ahead
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step AheadSeasonal Marketing: Prepping for the Next Wave so You’re Always One Step Ahead
Seasonal Marketing: Prepping for the Next Wave so You’re Always One Step Ahead
 
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...Speakership: Grow Your Career or Business Through Speaking and Thought Leader...
Speakership: Grow Your Career or Business Through Speaking and Thought Leader...
 
Digital Centered Marketing - AMA Madison
Digital Centered Marketing - AMA MadisonDigital Centered Marketing - AMA Madison
Digital Centered Marketing - AMA Madison
 
7 Effective Facebook Pages YOU Can Create Right Now
7 Effective Facebook Pages YOU Can Create Right Now7 Effective Facebook Pages YOU Can Create Right Now
7 Effective Facebook Pages YOU Can Create Right Now
 
How to Create and Promote Your Blog
How to Create and Promote Your BlogHow to Create and Promote Your Blog
How to Create and Promote Your Blog
 
The Realities of Social Networking
The Realities of Social NetworkingThe Realities of Social Networking
The Realities of Social Networking
 
Getting Things Done
Getting Things DoneGetting Things Done
Getting Things Done
 
Business Development / Personal Branding using LinkedIn
Business Development / Personal Branding using LinkedInBusiness Development / Personal Branding using LinkedIn
Business Development / Personal Branding using LinkedIn
 
Blogging For Thought Leadership
Blogging For Thought LeadershipBlogging For Thought Leadership
Blogging For Thought Leadership
 
Social Network Marketing: MySpace, YourSpace and TheirSpace, Connecting Wit...
Social Network Marketing:  MySpace, YourSpace and TheirSpace, Connecting Wit...Social Network Marketing:  MySpace, YourSpace and TheirSpace, Connecting Wit...
Social Network Marketing: MySpace, YourSpace and TheirSpace, Connecting Wit...
 
30 Ideas in 40 Minutes for Marketing in a Recession Webinar
30 Ideas in 40 Minutes for Marketing in a Recession Webinar30 Ideas in 40 Minutes for Marketing in a Recession Webinar
30 Ideas in 40 Minutes for Marketing in a Recession Webinar
 
Rochester AMA Presentation
Rochester AMA PresentationRochester AMA Presentation
Rochester AMA Presentation
 
30 Ideas in 40 Minutes for Marketing in the Recession
30 Ideas in 40 Minutes for Marketing in the Recession30 Ideas in 40 Minutes for Marketing in the Recession
30 Ideas in 40 Minutes for Marketing in the Recession
 

Recently uploaded

Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management SystemChristalin Nelson
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxMichelleTuguinay1
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseCeline George
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptxDhatriParmar
 
CHEST Proprioceptive neuromuscular facilitation.pptx
CHEST Proprioceptive neuromuscular facilitation.pptxCHEST Proprioceptive neuromuscular facilitation.pptx
CHEST Proprioceptive neuromuscular facilitation.pptxAneriPatwari
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Developmentchesterberbo7
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 
Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Celine George
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 

Recently uploaded (20)

Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management System
 
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptxDIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
DIFFERENT BASKETRY IN THE PHILIPPINES PPT.pptx
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 Database
 
Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"Mattingly "AI & Prompt Design: Large Language Models"
Mattingly "AI & Prompt Design: Large Language Models"
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
 
CHEST Proprioceptive neuromuscular facilitation.pptx
CHEST Proprioceptive neuromuscular facilitation.pptxCHEST Proprioceptive neuromuscular facilitation.pptx
CHEST Proprioceptive neuromuscular facilitation.pptx
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Development
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 
Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 

What Every School District Needs to Know About Social Media

  • 1. What Every School District Needs to Know About Social Media The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com NSPRA 2012 July 9, 2012 www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 2. Slide Deck & Resources www.marketingsavant.com/nspra12 www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 3. On Today’s Agenda • Social Media – The Strategic Process • Tools for School Districts • Best Practices for Facebook, Twitter, and others • Case study and Examples of School Districts Using Social Media • 10 Best Practices for School District Social Media www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 4. Connecting Content With District Supporters Source: Ogilvy www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 5. Don’t Commit Random Acts of Social Media Marketing! www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 6. Have a Well Defined Social Strategy Delavan-Darien (WI) is Social! www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 7. Define the Social Media Plan 1. Outline Your 7. District-wide Social Objectives Media Opportunities 2. Determine Risk Profile 8. Policy / Protocols 3. Define Your 9. Choose Social Audience(s) Channels (Tools & 4. Social Media Content Tactics) 5. Determine District 10. Social Media Systems Integration Points 11. Measurement 6. Culture Change and Adaptation? www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 8. Define the Social Media Plan 1. Outline Your 7. District-wide Social Objectives Media Opportunities 2. Determine Risk Profile 8. Policy / Protocols 3. Define Your 9. Choose Social Audience(s) Channels (Tools & 4. Social Media Content Tactics) 5. Determine District 10. Social Media Systems Integration Points 11. Measurement 6. Culture Change and Adaptation? www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 9. WRITE THE STRATEGY What’s your Strategy Statement? In What Way Does Social Media Help Us Achieve Our Mission? What Are 3 Expectations You Have for Social Media in Your School District? www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 10. Balance Risk & Reward www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 11. Use Personas to Bring Audience into Focus www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 12. Map the Sphere of Interest & Influence • Identify your target State & National Parks audiences and subgroups Health Enthusiast Family Travel Bike Bike Clubs Safety Bike • Think in terms of what Shop associated groups are important to your Fitness & Training Bike Racing audience that connect to (touch) your product or service Healthy Eating Organic Gardening www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 13. Publish on Schedule – “1-7-30-4-2-1” • 1 = Daily • 7 = Weekly • 30 = Monthly • 4 = Quarterly • 2 = Bi-Annual • 1 = Annual Source: FusionSpark Media www.marketingsavant.com The MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/ 888.989.7771
  • 14. Map Out the Publishing Process www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 15. Social Media Requires Change Management • Urgency! • Guidance & governance • Vision • Communication • Empowerment & enablement • Campaign wins + competence development • Build institutional processes • Create Social Media Center of Excellence www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 16. Social Media Policy Essential Before You Start in Social • New media channels and internet services have changed the way we communicate – Personal information on display on blogs, Facebook etc. – The line between the personal and the professional sphere gets blurred. – Corporate information available from lots of sources. – Users spread information about brands, products and companies. • Internet allows viral spread of information – Bad news travels fast. – Good news can also travel fast. – Media and the blogosphere influence each other. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 17. Social Media First Responders • Be transparent. Be open and honest in all communication. • Be ethical. Live by the WOMMA Practical Ethics Toolkit • Be relevant. Share information and perspectives that are valuable to the online community • Personalize and be personable. • Address negative discussion head-on. • Court evangelists & advocates. Even if you’re not ready to join the conversation, it pays to have a sound strategy for dealing with any social media conversation taking place about your brand. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 18. Social Media Toolset www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 19. Using the Right Tools • Listen to Social Media Channels • Create Your Fan Page • Build a Fan Community on • Publish Great Content on Your • Use to Tell Your Story with Video • Amplify Your Images with www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 20. Free Listening Tools Scratch the Surface www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 21. Google Reader: The Hub www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 22. Facebook Pages • Publish content that naturally encourages click- throughs or creates discussion. • Powerful way of engaging parents, supporters, community and alumnus • Many options for sharing content and media • Connect it to your blog for a constant flow of content • Directly message & connect with supporters around important issues www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 23. Facebook Communication Strategy • Build an active Timeline • Use Calls to Action – Encourage people to Like your page – Well designed, clear calls to action – Monitor and participate in the – Market Facebook outside Facebook comments on your Timeline • Use photos • Re-purpose content – If possible, use pictures to show how – Post useful, interesting content from students are succeeding in your various sources, regularly schools • Encourage Experiential Marketing – Show events, awards, etc. – Use Landing pages or welcome tabs – Post pictures of your team at work – Product specific interaction • Use video – Deliver a unique experience! – Post recording of school events, – Experiment speeches • Use Ads to Drive Traffic – Show your sports teams in action – Open enrollment, sporting events, • Integrate off-line marketing referenda, etc. – Other media ads and content www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 24. Twitter for School Districts • Establish a pattern of consistency in your tweeting strategy • Keep your “it is all about them” hat on when tweeting – RT other people’s stuff • Follow social media best practices – Follow those that follow you but maintain balanced follower to following ratios – recommend 1.25 to 1 or less – Engage: Proactively and in response to RTs (retweets) and SOs (Shout Outs) • Tweet consistently and set up a good maintenance schedule • Measure which content resonates best with your audience www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 25. What Is Twitter Good For ? • Building Community- creating a strong community of followers that ultimately help raise awareness, visibility and affinity for the district • Media Relations – share updates, initiatives, ideas and relevant stories with your local media on twitter • Parent Relations - using Twitter to successfully engage with parents who need regular updates • Events - driving attendance at school events such as theater, sporting • Early Alert – alert parents and the community when breaking news happens, weather closes school or other such things happen • Branding & Awareness - employing Twitter in creative ways to increase awareness around a district program or initiative • Fundraising - using Twitter to spread the word about important causes www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 26. Start a District Blog • Platform for updates, superintendent opinions, PR content • Feed Facebook and Twitter accounts • Share district success stories • Use as the foundation for a social media publishing plan www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 27. Start a Band of Bloggers! www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 28. Embrace the Power of Video • Tell your story with video – most popular platform (for Google, after Google itself) • SEO & SMO friendly • Capture and share experiences that other SM channels can’t duplicate www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 29. Pulaski on Pinterest • Pinterest is a fast-growing pin- board style social network • The site is very visual in nature and allows you to showcase: – Events – Faculty – Students – Share educational resources – Community • Pulaski School District has several boards, highlighting: – Graduation – The Golden Apple Winner – Around the Village – Around the District – Our Schools www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 30. HootSuite • Manage Facebook and Twitter • Team social media assignments • Now handles “admin as page” in Facebook • Used by hundreds of brands • www.hootsuite.com • Free to $$$ www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 31. Postling • Simplifies multiple account management • Blog right from Postling • Upload photos & videos • Reply to Facebook posts • Daily email updates • Track metrics for each property • http://postling.com • Free to $49/mo www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 32. Sprout Social • Manage social networks in one place • ‘Discover’ based on search & mentions (leads!) • Connect FB, Twitter, LinkedIn • Great for personal brands & small business • Follower demographics • Great charts & UI • $9 - $49/mo www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 33. District Case Study – Minnetonka, Minnesota Share Videos Pictures from Sporting Events www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 34. Minnetonka is Social! • Facebook to share videos, sporting events, student spotlights, etc. • YouTube to showcase students and events • Using RSS feed to inform people of breaking news within the district www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 35. Minnetonka Case Study • In education especially, there is always the concern about teacher-student online communications • Put policies in place to protect against inappropriate behavior • Talk to staff about repercussions is social media is not used properly • The Minnetonka School District has a policy in place stating that educators can only engage in password protected networks that are sanctioned by the school district • All messaging between faculty and students must be public www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 36. 10 Best Practices in School District Social Media www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 37. Following other people’s best practices is the surest route to mediocrity. Rewrite the rules of engagement and build the organization around the customer. via: WWW.VIRTU-ASSIST.COM www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 38. 1. Guidelines, Policy, Education Train school staff, parents and students on the safe use of social media • Host a Tweetup • Inform before punishing • Policies should be instructive www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 39. 2. Get Better at Social Media… Through Social Media • Social media changes quickly – you should to! • Follow the top blogs • Follow the ad-age 150 • Google alert on “school district social media” • Social media users group “In my professional role, I’ve become very quickly reliant on Twitter and Facebook to inform me of trends and Web 2.0 tools I should be considering using with students/sharing with staff.” —Marcia Dressel, K-5 librarian, Osceola, Wis. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 40. 3. Go Beyond “Supply Side Content” • Understand what your audience wants in social media – talk about that • Use the ‘sphere of interest’ to determine allied topics for social media • “Atomize” your district content to tell your story www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 41. 4. Use Social Media as a Multiplier www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 42. 5. Understand and Adapt to Mobile Behavior Facebook, Twitter Reach among Smartphone Users 3-month average, ending June 2011 Source: Experian Hitwise 50.9% 31.7% 12.5% 7.4% U.S. smartphone users European smartphone users Facebook Twitter The Social Media Data Stacks www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 43. 6. Understand the Finer Points of Social Media Engagement • What and when to post content on social networks? • Mind your ‘share of voice’ on the social channels • Read and heed the research on social media engagement • Hashtags, photos, conversation, tone, etc. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 44. 7. Mind the Social Metrics Effective social media measurement should start by turning the traditional ROI approach on its head. That is, instead of emphasizing their own marketing investments and calculating the returns in terms of customer response, managers should begin by considering consumer motivations to use social media and then measure the social media investments customers make as they engage with the marketers’ brands. Can You Measure the ROI of Your Social Media Marketing?, MIT Sloan Management Journa - Donna L. Hoffman and Marek Fodor www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 45. 7. Mind the Social Metrics (cont’d) www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 46. 8. Develop Your Social Media Voice • Social media voice is critical to engagement and long term success • Sorry, but there’s no formula • Mind the “style of your brand/district” - Chances are a style guide already exists that communicates brand presentation, usage guidelines and other forms of brand-related marketing aesthetics. www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 47. 9. Remember, It’s Not About the Technology Social media isn’t “about the technology!” We need to better understand: • Psychology • Sociology • Anthropology • (Digital) Ethnography www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 48. 10. Explore New Platforms • Go beyond social media for social media’s sake • Explore the use value beyond the “Big 5” • Ask “How will this new social media tool help us to achieve our mission” www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 49. 11. Follow Evelyn McCormack www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 50. QUESTIONS? The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Thanks for Attending! www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 51. Slide Deck & Resources www.marketingsavant.com/nspra12 www.marketingsavant.com The MarketingSavant Group 888.989.7771
  • 52. What Every School District Needs to Know About Social Media The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com NSPRA 2012 July 9, 2012 www.marketingsavant.com The MarketingSavant Group 888.989.7771