Going Social

Going Social Thomas Vander Wal Presented to: St. Paul’s School London, England :: 2 October 2007

What is Social Software?

Services...

People...

Objects...

Sharing...

But essentially

it is all about

My friends

My interests

My sharing

and following.

It is being

We select services…

Where our friends are

Where we can interact

“[The rule-breakers] seem to have an extraordinary set of traditional and 21st-century skills, including communication, creativity, collaboration and leadership skills and technology proﬁciency” - 27 September 2007

...most children use the internet for social networking, enabled by the widespread and free availability of internet tools that allow people to communicate by creating text, pictures or videos and sharing them with other people connected to the web – often referred to as Web 2.0. - 27 September 2007

Business calls it collaboration

or knowledge sharing

we know it as

communicating.

Sharing and being social is how we humans got out of caves

Being social is how we advance as a society

So far we have: People Objects Interests Interaction Sharing & following Communicating Collaboration

We have a lot of information

Many layers of information

We need tools for understanding

We share: Things found People Events Things created Links Preference Status/presence Media

Cure technology pain

Tech Pain: Syncing Reﬁnding Taste Precision Ease of use Portability Privacy Attention

Social Software: Tools and Services

Social Bookmarking

Social Bookmarking: Links Found things Have: Identity Tags Comments Ease of use Solve: Portability Taste Attention

Tagging & Other Features

Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing

The “F” Word

Folksonomy

Folksonomy Deﬁnition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information

Folksonomy Triad Object Identity Interest Deﬁnition Vocabulary Metadata

Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Deﬁnition Terminology Community Metadata

Finding More Objects Object 1 Identity Object 2 Metadata

Self & Others Reﬁnd links annotated in your understanding Others with similar understanding and interest ﬁnd info Connect and collaborate with people with similar interests Access your info from any browser

Your Annotation

Social Bookmarking Gets Social

Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members

Using the Power of Your Network

Getting to Real Relationships

Spheres of Sociality Mob Collective Selective Personal

Directional Sociality

Not All Relationships Are Equal

Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? ? Stranger

Unequal Access Public Private

Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X

Granular Listening

The Social Network

Social Networking: Status Created things Have: Collaboration Identity Comments Ease of use Solve: Privacy Taste Attention

Important Social Bits Events Reﬁnding Extracting People Ease of use Portability Privacy Attention

Information is good

but, we need to be able to do something with the information

Twitter has Favorites

We know there is incredible power and value from social software

Social software is not perfect, but it is always improving

Thank you!

URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007

http://halozatostanulas11osz.wordpress.com	82
http://farofa.typepad.com	25
http://succedeacatepol.splinder.com	21
http://marketingusabile.blogspot.com	20
http://www.marketingusabile.blogspot.com	16
http://www.linkist.com	8
http://elblogdelprofepao.blogspot.com	6
http://localhost:3000	4
http://vivid.u-nexx.net	3
http://www.stpaulsschool.org.uk	3
http://vividnetworking.blogspot.com	3
http://www.netvibes.com	3
http://localhost	2
http://www.practiproj.com	2
http://hele.stpaulsschool.org.uk	1
http://feeds.feedburner.com	1
http://intranet.stpaulsschool.org.uk	1
http://www.adam2z.com	1

Going Social

by Thomas Vander Wal on Oct 15, 2007

Accessibility

Categories

Upload Details

Usage Rights

18 Embeds 202

Statistics

Going Social Presentation Transcript