Going Social

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An overview of social software on the web and relevant components we need to be mindful of as we consider building better social software solutions. …

An overview of social software on the web and relevant components we need to be mindful of as we consider building better social software solutions.

This presentation was delivered to St. Paul's School in London on 2 October 2007.

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  • 1. Going Social Thomas Vander Wal Presented to: St. Paul’s School London, England :: 2 October 2007
  • 2. What is Social Software?
  • 3. Services...
  • 4. People...
  • 5. Objects...
  • 6. Sharing...
  • 7. But essentially
  • 8. it is all about
  • 9. My friends
  • 10. My interests
  • 11. My sharing
  • 12. and following.
  • 13. It is being
  • 14. We select services…
  • 15. Where our friends are
  • 16. Where we can interact
  • 17. “[The rule-breakers] seem to have an extraordinary set of traditional and 21st-century skills, including communication, creativity, collaboration and leadership skills and technology proficiency” - 27 September 2007
  • 18. ...most children use the internet for social networking, enabled by the widespread and free availability of internet tools that allow people to communicate by creating text, pictures or videos and sharing them with other people connected to the web – often referred to as Web 2.0. - 27 September 2007
  • 19. Business calls it collaboration
  • 20. or knowledge sharing
  • 21. we know it as
  • 22. communicating.
  • 23. Sharing and being social is how we humans got out of caves
  • 24. Being social is how we advance as a society
  • 25. So far we have: People Objects Interests Interaction Sharing & following Communicating Collaboration
  • 26. We have a lot of information
  • 27. Many layers of information
  • 28. We need tools for understanding
  • 29. We share: Things found People Events Things created Links Preference Status/presence Media
  • 30. Cure technology pain
  • 31. Tech Pain: Syncing Refinding Taste Precision Ease of use Portability Privacy Attention
  • 32. Social Software: Tools and Services
  • 33. Social Bookmarking
  • 34. Social Bookmarking: Links Found things Have: Identity Tags Comments Ease of use Solve: Portability Taste Attention
  • 35. Tagging & Other Features
  • 36. Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing
  • 37. The “F” Word
  • 38. Folksonomy
  • 39. Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information
  • 40. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata
  • 41. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata
  • 42. Finding More Objects Object 1 Identity Object 2 Metadata
  • 43. Self & Others Refind links annotated in your understanding Others with similar understanding and interest find info Connect and collaborate with people with similar interests Access your info from any browser
  • 44. Your Annotation
  • 45. Social Bookmarking Gets Social
  • 46. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  • 47. Using the Power of Your Network
  • 48. Getting to Real Relationships
  • 49. Spheres of Sociality Mob Collective Selective Personal
  • 50. Directional Sociality
  • 51. Not All Relationships Are Equal
  • 52. Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? ? Stranger
  • 53. Unequal Access Public Private
  • 54. Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X
  • 55. Granular Listening
  • 56. The Social Network
  • 57. Social Networking: Status Created things Have: Collaboration Identity Comments Ease of use Solve: Privacy Taste Attention
  • 58. Important Social Bits Events Refinding Extracting People Ease of use Portability Privacy Attention
  • 59. Information is good
  • 60. but, we need to be able to do something with the information
  • 61. Twitter has Favorites
  • 62. We know there is incredible power and value from social software
  • 63. Social software is not perfect, but it is always improving
  • 64. Thank you!
  • 65. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007