funding
                                                     mobile
                                                     i...
Why mobile?



              2
"The most important thing
    we can do is to ensure that
   when the technology matures,
we are ready to deliver content ...
Mobile
  technologies
HAVE ALREADY
    matured!
Cell phones are the fastest
growing communications device
in the history of the world.
4.1 billion
cellphone contracts
     in the world
1.2 billion people use
          email

2.5 billion people use
         texting
        as of October 2009
2.3 trillion
text messages
  sent in 2008
740 billion
 text messages
     were sent
 in the US alone
during the first half
      of 2009
                        9
“Texting remains an important
 communications tool for Gen Y,
    with the average number
  of text messages per month
   ...
There are over
 276 million
wireless users
   in the US

    as of October 2009
Most users will have
smartphones by 2011




                        12
3% of adults in the U.S.
            own an e-book reader




- From the Pew Internet & American Life Project, September 2...
75 million
Twitter accounts
        and
  15 million are
   active users
      as of january 2010

                       ...
Enough
already!
Mobile
 technology is
  THE hottest
topic in libraries
     today
Libraries and library staff
    need to become:

   mobile
Libraries and library staff
    need to become:

   mobile   -literate
Libraries and library staff
    need to become:

   mobile   -literate
            -aware
Libraries and library staff
    need to become:

   mobile   -literate
            -aware
            -friendly
Libraries and library staff
    need to become:

   mobile   -literate
            -aware
            -friendly
          ...
“Librarians equipped with mobile
 literacy skills are equipped for
 success in this mobile world.”




         - Joe Murp...
What can libraries
    do with
    mobile
 technologies?
Reference            Video
    Databases                          news

  Library                                Library
 ...
mobile sites & catalogs



                          21
Nashville Public Library
New York Public Library
North Carolina State
University Libraries
mobile apps



              25
University of North Carolina
SMS / text messaging



                       27
Bryn Mawr College Library
Denton
Public
Library
Baylor University
mobile collections



                     31
Hennepin County Libraries
Duke University Libraries
mobile instruction



                     34
Arizona State University
Arizona State University
John Hopkins
University
Libraries
Washington State
University Libraries
mobile tours



               38
Woodbourne Library
Seattle Public Library
QR codes



           41
Sacramento Public Library




 http://lonewolflibrarian.wordpress.com/2009/08/14/library-goes-live-with-qr-codes-08-14-09/...
augmented reality



                    44
AR is the
overlaying or
augmenting
of the physical
world with
layers of
digital
information.




                  45
ebooks



         46
Digital rights
      Holds about    management                 Long battery
      1,500 books                             ...
Texas A&M University Libraries
North Carolina State University
River
Forest
Public
Library
Howe Library
tablets



          52
53
Will Apple’s iPad (and other
devices like it):

• Save the publishing industry?
• Be an awesome gaming console?
• Make e-r...
For more examples of libraries
providing innovative mobile services:

Library Success:
A Best Practices
Wiki




     http...
UH Libraries microgrant
       program


                          56
Microgrants: Growing from
    Strategic Directions
Rea ders            ar Social
                                            Finals Mania
    E-                Coug
Learning...
iPod Touch Microgrant
Training   Survey   Interviews
eBook Reader Microgrant
other funding ideas



                      62
Ideas
• Write a microgrant or similar detailed
  proposal
  – http://www.librarygrants.blogspot.com/
  – Work with the gra...
More ideas
• Investigate peer libraries using mobiles
  devices
• Hold a mobile device petting zoo and do
  training (Don'...
Even more ideas
• Work with your development office to get
  funding to purchase mobile devices or to
  create apps
• Part...
What do you want
YOUR LIBRARY’S
 mobile landscape
   to look like?
Thank you!

Email: vacekrae@gmail.com
Social: vacekrae
(gtalk, yahoo, twitter, flickr, delicious, etc.)
Friend me on Faceb...
Funding Mobile Innovation in the Library: The Why and How
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Funding Mobile Innovation in the Library: The Why and How

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This is the keynote for the Spring 2010 CALLR Meeting (http://www.callr.us/). Mobile technologies are having a big impact on libraries today. This presentation covers why libraries should be paying attention, highlights libraries that are doing innovative things with mobile technologies, and how to get funding to bring mobile devices into your library.

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  • A. brief overview of microgrant program        1. started by Strategic Directions Implementation Committee        2. how they work            i. grants </= $2000            ii. one year term

  • B. project logistics        1. why ipod?         2. 8 ipod touches (5 assigned, 3 for checkout)        3. what we hoped to accomplish
  • C. how we did it (how we actually conducted the project)        1. training        2. survey        3. follow-up video interviews







  • Funding Mobile Innovation in the Library: The Why and How

    1. 1. funding mobile innovation in the library: the why and how Rachel Vacek University of Houston Libraries CALLR Meeting April 2010 twitter: @vacekrae www.slideshare.net/vacekrae http://www.flickr.com/photos/vermininc/2777441779/
    2. 2. Why mobile? 2
    3. 3. "The most important thing we can do is to ensure that when the technology matures, we are ready to deliver content to it." - Jason Griffey, Head of Library Information Technology, University of Tennessee at Chattanooga, mobile and gadget guru, and author of Mobile Technologies and Libraries Photo by Cindi Trainor
    4. 4. Mobile technologies HAVE ALREADY matured!
    5. 5. Cell phones are the fastest growing communications device in the history of the world.
    6. 6. 4.1 billion cellphone contracts in the world
    7. 7. 1.2 billion people use email 2.5 billion people use texting as of October 2009
    8. 8. 2.3 trillion text messages sent in 2008
    9. 9. 740 billion text messages were sent in the US alone during the first half of 2009 9
    10. 10. “Texting remains an important communications tool for Gen Y, with the average number of text messages per month exceeding 740.” - From a study conducted by the Participatory Marketing Network & Pace University’s Lubin School of Business’ IDM Lab, October 2009
    11. 11. There are over 276 million wireless users in the US as of October 2009
    12. 12. Most users will have smartphones by 2011 12
    13. 13. 3% of adults in the U.S. own an e-book reader - From the Pew Internet & American Life Project, September 2009
    14. 14. 75 million Twitter accounts and 15 million are active users as of january 2010 14
    15. 15. Enough already!
    16. 16. Mobile technology is THE hottest topic in libraries today
    17. 17. Libraries and library staff need to become: mobile
    18. 18. Libraries and library staff need to become: mobile -literate
    19. 19. Libraries and library staff need to become: mobile -literate -aware
    20. 20. Libraries and library staff need to become: mobile -literate -aware -friendly
    21. 21. Libraries and library staff need to become: mobile -literate -aware -friendly -providers
    22. 22. “Librarians equipped with mobile literacy skills are equipped for success in this mobile world.” - Joe Murphy, Science Librarian, Coordinator of Instruction & Technology, Yale University, and frequent presenter and prolific author on mobile technologies
    23. 23. What can libraries do with mobile technologies?
    24. 24. Reference Video Databases news Library Library websites instruction Twitter Augmented reality QR codes SMS Research OPACs guides RSS Image feeds Audio Mobile collections tours apps
    25. 25. mobile sites & catalogs 21
    26. 26. Nashville Public Library
    27. 27. New York Public Library
    28. 28. North Carolina State University Libraries
    29. 29. mobile apps 25
    30. 30. University of North Carolina
    31. 31. SMS / text messaging 27
    32. 32. Bryn Mawr College Library
    33. 33. Denton Public Library
    34. 34. Baylor University
    35. 35. mobile collections 31
    36. 36. Hennepin County Libraries
    37. 37. Duke University Libraries
    38. 38. mobile instruction 34
    39. 39. Arizona State University
    40. 40. Arizona State University
    41. 41. John Hopkins University Libraries
    42. 42. Washington State University Libraries
    43. 43. mobile tours 38
    44. 44. Woodbourne Library
    45. 45. Seattle Public Library
    46. 46. QR codes 41
    47. 47. Sacramento Public Library http://lonewolflibrarian.wordpress.com/2009/08/14/library-goes-live-with-qr-codes-08-14-09/ 42
    48. 48. augmented reality 44
    49. 49. AR is the overlaying or augmenting of the physical world with layers of digital information. 45
    50. 50. ebooks 46
    51. 51. Digital rights Holds about management Long battery 1,500 books life Historical Tons of free photos from books your collections available Audio books Easy to circulate Built-in Some have mp3 player touch screens Read PDF articles Supports Can use your multiple downloaded from library’s free wi-fi databases formats
    52. 52. Texas A&M University Libraries
    53. 53. North Carolina State University
    54. 54. River Forest Public Library
    55. 55. Howe Library
    56. 56. tablets 52
    57. 57. 53
    58. 58. Will Apple’s iPad (and other devices like it): • Save the publishing industry? • Be an awesome gaming console? • Make e-readers obsolete? • Replace or compliment your computer? • Be circulated in libraries? • Be used by librarians to aid them in doing their job more effectively? • What are your questions? 54
    59. 59. For more examples of libraries providing innovative mobile services: Library Success: A Best Practices Wiki http://www.libsuccess.org/index.php?title=M-Libraries
    60. 60. UH Libraries microgrant program 56
    61. 61. Microgrants: Growing from Strategic Directions
    62. 62. Rea ders ar Social Finals Mania E- Coug Learning Com Media Showcase mons Video Contes Library Co t mmercials on the Stu dent Vide Librarian t rading cards Network o Library Green Initiative SPARKY Awa Branding Campa rds ig n UH” READ posters o ry of fessional “Hist ary Disciplinary Pro bership tatio n tion Mem S Staff Outreac Organiza h Subject Librarians Program for
    63. 63. iPod Touch Microgrant
    64. 64. Training Survey Interviews
    65. 65. eBook Reader Microgrant
    66. 66. other funding ideas 62
    67. 67. Ideas • Write a microgrant or similar detailed proposal – http://www.librarygrants.blogspot.com/ – Work with the grant-writing department at your institution • Create buy-in with library administration • Look for collaboration opportunities in your community – iPhone app programming class at UH 63
    68. 68. More ideas • Investigate peer libraries using mobiles devices • Hold a mobile device petting zoo and do training (Don't be afraid to play!) • Use mobile devices everywhere, and record success as well as challenges • Share your experiences • Investigate to see if your campus is offering mobile services, and if so, collaborate 64
    69. 69. Even more ideas • Work with your development office to get funding to purchase mobile devices or to create apps • Partner with library vendors offering mobile interfaces and apps • Partner or trial a new device and report usage to the company – Penn State Libraries: http://www.libraries.psu.edu/psul/lls/sony_reader.html 65
    70. 70. What do you want YOUR LIBRARY’S mobile landscape to look like?
    71. 71. Thank you! Email: vacekrae@gmail.com Social: vacekrae (gtalk, yahoo, twitter, flickr, delicious, etc.) Friend me on Facebook! Presentation available online: slideshare.net/vacekrae
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