Funding Mobile Innovation in the Library: The Why and How


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This is the keynote for the Spring 2010 CALLR Meeting ( Mobile technologies are having a big impact on libraries today. This presentation covers why libraries should be paying attention, highlights libraries that are doing innovative things with mobile technologies, and how to get funding to bring mobile devices into your library.

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  • A. brief overview of microgrant program        1. started by Strategic Directions Implementation Committee        2. how they work            i. grants </= $2000            ii. one year term

  • B. project logistics        1. why ipod?         2. 8 ipod touches (5 assigned, 3 for checkout)        3. what we hoped to accomplish
  • C. how we did it (how we actually conducted the project)        1. training        2. survey        3. follow-up video interviews

  • Funding Mobile Innovation in the Library: The Why and How

    1. funding mobile innovation in the library: the why and how Rachel Vacek University of Houston Libraries CALLR Meeting April 2010 twitter: @vacekrae
    2. Why mobile? 2
    3. "The most important thing we can do is to ensure that when the technology matures, we are ready to deliver content to it." - Jason Griffey, Head of Library Information Technology, University of Tennessee at Chattanooga, mobile and gadget guru, and author of Mobile Technologies and Libraries Photo by Cindi Trainor
    4. Mobile technologies HAVE ALREADY matured!
    5. Cell phones are the fastest growing communications device in the history of the world.
    6. 4.1 billion cellphone contracts in the world
    7. 1.2 billion people use email 2.5 billion people use texting as of October 2009
    8. 2.3 trillion text messages sent in 2008
    9. 740 billion text messages were sent in the US alone during the first half of 2009 9
    10. “Texting remains an important communications tool for Gen Y, with the average number of text messages per month exceeding 740.” - From a study conducted by the Participatory Marketing Network & Pace University’s Lubin School of Business’ IDM Lab, October 2009
    11. There are over 276 million wireless users in the US as of October 2009
    12. Most users will have smartphones by 2011 12
    13. 3% of adults in the U.S. own an e-book reader - From the Pew Internet & American Life Project, September 2009
    14. 75 million Twitter accounts and 15 million are active users as of january 2010 14
    15. Enough already!
    16. Mobile technology is THE hottest topic in libraries today
    17. Libraries and library staff need to become: mobile
    18. Libraries and library staff need to become: mobile -literate
    19. Libraries and library staff need to become: mobile -literate -aware
    20. Libraries and library staff need to become: mobile -literate -aware -friendly
    21. Libraries and library staff need to become: mobile -literate -aware -friendly -providers
    22. “Librarians equipped with mobile literacy skills are equipped for success in this mobile world.” - Joe Murphy, Science Librarian, Coordinator of Instruction & Technology, Yale University, and frequent presenter and prolific author on mobile technologies
    23. What can libraries do with mobile technologies?
    24. Reference Video Databases news Library Library websites instruction Twitter Augmented reality QR codes SMS Research OPACs guides RSS Image feeds Audio Mobile collections tours apps
    25. mobile sites & catalogs 21
    26. Nashville Public Library
    27. New York Public Library
    28. North Carolina State University Libraries
    29. mobile apps 25
    30. University of North Carolina
    31. SMS / text messaging 27
    32. Bryn Mawr College Library
    33. Denton Public Library
    34. Baylor University
    35. mobile collections 31
    36. Hennepin County Libraries
    37. Duke University Libraries
    38. mobile instruction 34
    39. Arizona State University
    40. Arizona State University
    41. John Hopkins University Libraries
    42. Washington State University Libraries
    43. mobile tours 38
    44. Woodbourne Library
    45. Seattle Public Library
    46. QR codes 41
    47. Sacramento Public Library 42
    48. augmented reality 44
    49. AR is the overlaying or augmenting of the physical world with layers of digital information. 45
    50. ebooks 46
    51. Digital rights Holds about management Long battery 1,500 books life Historical Tons of free photos from books your collections available Audio books Easy to circulate Built-in Some have mp3 player touch screens Read PDF articles Supports Can use your multiple downloaded from library’s free wi-fi databases formats
    52. Texas A&M University Libraries
    53. North Carolina State University
    54. River Forest Public Library
    55. Howe Library
    56. tablets 52
    57. 53
    58. Will Apple’s iPad (and other devices like it): • Save the publishing industry? • Be an awesome gaming console? • Make e-readers obsolete? • Replace or compliment your computer? • Be circulated in libraries? • Be used by librarians to aid them in doing their job more effectively? • What are your questions? 54
    59. For more examples of libraries providing innovative mobile services: Library Success: A Best Practices Wiki
    60. UH Libraries microgrant program 56
    61. Microgrants: Growing from Strategic Directions
    62. Rea ders ar Social Finals Mania E- Coug Learning Com Media Showcase mons Video Contes Library Co t mmercials on the Stu dent Vide Librarian t rading cards Network o Library Green Initiative SPARKY Awa Branding Campa rds ig n UH” READ posters o ry of fessional “Hist ary Disciplinary Pro bership tatio n tion Mem S Staff Outreac Organiza h Subject Librarians Program for
    63. iPod Touch Microgrant
    64. Training Survey Interviews
    65. eBook Reader Microgrant
    66. other funding ideas 62
    67. Ideas • Write a microgrant or similar detailed proposal – – Work with the grant-writing department at your institution • Create buy-in with library administration • Look for collaboration opportunities in your community – iPhone app programming class at UH 63
    68. More ideas • Investigate peer libraries using mobiles devices • Hold a mobile device petting zoo and do training (Don't be afraid to play!) • Use mobile devices everywhere, and record success as well as challenges • Share your experiences • Investigate to see if your campus is offering mobile services, and if so, collaborate 64
    69. Even more ideas • Work with your development office to get funding to purchase mobile devices or to create apps • Partner with library vendors offering mobile interfaces and apps • Partner or trial a new device and report usage to the company – Penn State Libraries: 65
    70. What do you want YOUR LIBRARY’S mobile landscape to look like?
    71. Thank you! Email: Social: vacekrae (gtalk, yahoo, twitter, flickr, delicious, etc.) Friend me on Facebook! Presentation available online: