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Many libraries hope to reimagine and transform their organizational cultures as well as their physical and digital spaces to better represent their expertise, collections, and resources, and to meet the evolving needs of their user communities. Some libraries use assessment and user experience methodologies to "prove" their value and to demonstrate student success. In this 60-minute presentation, the presenters will discuss the importance of how establishing user-centered values for the library can be an impactful strategy coupled with empowering library staff to become UX advocates. They will present methods, team structures, and approaches used within their libraries aimed at facilitating organizational and cultural change that puts the user at the center of service design, collaborative partnerships, and strategic and data-driven decisions.