6. The Strategy Social Media Policy What should be included? IT/email/Human Resources policies Your organization’s personality
7. Your Policy Identification Permanent record Right to control content Responsibility Subjects off limits Warning about sharing personal info Branding standards Reputation management protocol Disciplinary action guideline for violation The basics
8. The Strategy Cont. Facebook Customized profile Banner graphic Custom tabs About MDI with Lead Cap for mailing list Camp Starlight Tab with lead cap for registration packet Donation tab with link to the donation page on MDI’s website YouTube
9. The Strategy Cont. Facebook Cont. Causes Specific events Birthday wishes General causes Pay-per-click A word about testimonials: Video, written, and audio
10. The Strategy Cont. Twitter Customized profile Things to tweet about Did you hear…? What’s the Best..? Tweet! Community Events Links to your Facebook page, Flickr accounts, etc. Fundraising drives & challenges Dyslexia in the news Congratulating other orgs. on successes
11. The Strategy Cont. Twitter Cont. Building followers Follow others Join the conversation Keyword tracking/following How to manage it Schedule tweets Schedule for response
15. A Note About ROI Return on Investment What is the value of a new follower? Donor? Advocate? Consumer of your service? Person educated about your cause? Metrics Followers Shares Conversations Click throughs Registrations Lead cap completions Video views
