Tapping Into Potential: Social Media For Non-Profits<br />Anne Craft CEO   UZoom Media<br />Gary Woodbury President & CEO,...
Social Media-What is it?<br />A powerful tool<br />Part of an overall communications strategy<br />
Social Media-What isn’t it?<br />Free—REALLY?<br />Your complete solution<br />
Michigan Dyslexia Institute<br />The Challenge<br />The Strategy<br />
Michigan Dyslexia Institute<br />The Strategy<br />Social Media Policy<br />Facebook<br />Twitter<br />YouTube<br />Other ...
The Strategy<br />Social Media Policy<br />What should be included?<br />IT/email/Human Resources policies<br />Your organ...
Your Policy<br />Identification<br />Permanent record <br />Right to control content<br />Responsibility<br />Subjects off...
The Strategy Cont.<br />Facebook<br />Customized profile<br />Banner graphic<br />Custom tabs<br />About MDI with Lead Cap...
The Strategy Cont.<br />Facebook Cont.<br />Causes<br />Specific events<br />Birthday wishes<br />General causes<br />Pay-...
The Strategy Cont.<br />Twitter<br />Customized profile<br />Things to tweet about<br />Did you hear…?<br />What’s the <br...
The Strategy Cont.<br />Twitter Cont.<br />Building followers<br />Follow others<br />Join the conversation<br />Keyword t...
How does it all integrate?<br />Traditional media <br />
How does it all integrate?<br />Email communications<br />Press releases<br />RSS<br />Newsletters<br />Blog<br />Website<...
Mobile Communication<br />Everybody’s doing it! <br />Smart phone sales in 2011 & 2012 will exceed flat screen TVs and PCs...
A Note About ROI<br />Return on Investment<br />What is the value of a new follower? Donor? Advocate?  Consumer of your se...
Gary’s Perspective<br />The process: Things to consider<br />Implications <br />Hopes for the future<br />
Find Us Online!<br />www.dylexia.net<br />www.Facebook.com/MichiganDyslexiaInstitute<br /><ul><li>Twitter:  Coming soon….<...
Anne's msae ppt
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Anne's msae ppt

  1. 1. Tapping Into Potential: Social Media For Non-Profits<br />Anne Craft CEO UZoom Media<br />Gary Woodbury President & CEO, Michigan Dyslexia Institute<br />
  2. 2. Social Media-What is it?<br />A powerful tool<br />Part of an overall communications strategy<br />
  3. 3. Social Media-What isn’t it?<br />Free—REALLY?<br />Your complete solution<br />
  4. 4. Michigan Dyslexia Institute<br />The Challenge<br />The Strategy<br />
  5. 5. Michigan Dyslexia Institute<br />The Strategy<br />Social Media Policy<br />Facebook<br />Twitter<br />YouTube<br />Other communications<br />
  6. 6. The Strategy<br />Social Media Policy<br />What should be included?<br />IT/email/Human Resources policies<br />Your organization’s personality<br />
  7. 7. Your Policy<br />Identification<br />Permanent record <br />Right to control content<br />Responsibility<br />Subjects off limits<br />Warning about sharing personal info<br />Branding standards<br />Reputation management protocol<br />Disciplinary action guideline for violation<br />The basics<br />
  8. 8. The Strategy Cont.<br />Facebook<br />Customized profile<br />Banner graphic<br />Custom tabs<br />About MDI with Lead Cap for mailing list<br />Camp Starlight Tab with lead cap for registration packet<br />Donation tab with link to the donation page on MDI’s website<br />YouTube<br />
  9. 9. The Strategy Cont.<br />Facebook Cont.<br />Causes<br />Specific events<br />Birthday wishes<br />General causes<br />Pay-per-click<br />A word about testimonials: Video, written, and audio<br />
  10. 10. The Strategy Cont.<br />Twitter<br />Customized profile<br />Things to tweet about<br />Did you hear…?<br />What’s the <br />Best..?<br />Tweet!<br />Community Events<br />Links to your Facebook page, Flickr accounts, etc.<br />Fundraising drives & challenges<br />Dyslexia in the news<br />Congratulating other orgs. on successes<br />
  11. 11. The Strategy Cont.<br />Twitter Cont.<br />Building followers<br />Follow others<br />Join the conversation<br />Keyword tracking/following<br />How to manage it<br />Schedule tweets<br />Schedule for response<br />
  12. 12. How does it all integrate?<br />Traditional media <br />
  13. 13. How does it all integrate?<br />Email communications<br />Press releases<br />RSS<br />Newsletters<br />Blog<br />Website<br />
  14. 14. Mobile Communication<br />Everybody’s doing it! <br />Smart phone sales in 2011 & 2012 will exceed flat screen TVs and PCs combined!<br />
  15. 15. A Note About ROI<br />Return on Investment<br />What is the value of a new follower? Donor? Advocate? Consumer of your service? Person educated about your cause? <br />Metrics<br />Followers<br />Shares<br />Conversations<br />Click throughs<br />Registrations<br />Lead cap completions<br />Video views<br />
  16. 16. Gary’s Perspective<br />The process: Things to consider<br />Implications <br />Hopes for the future<br />
  17. 17. Find Us Online!<br />www.dylexia.net<br />www.Facebook.com/MichiganDyslexiaInstitute<br /><ul><li>Twitter: Coming soon….</li></li></ul><li>Find Us Online!<br />www.Facebook.com/UZoomMedia<br />@UZoomMedia<br />@annecraft06<br />
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