Portion of panel presentation. Focus here is to get regulatory and other groups that are delaying and/or preventing the use of social media in pharma to start to change their "tune."

1. Time To Make It Work Mike Myers President, Palio @mmyerspalio (518) 226-4112

3. He’s out…

4. Across the board – media consumption habits have dramatically shifted Manhattan Research: 2009

6. We can’t ignore it any longer…

8. … on par with healthcare professionals Source: Google Health Study by Harris Interactive (2009) Resources Used to Gather Information on a Health Question/Concern

9. Consumers are more satisfied with health information they are getting online vs. other media Source: Manhattan Research Cyber Citizen Health v7 Percentage of All U.S. Adults Using Source for Health Information % of people who are “very satisfied” with this source for health info % of people who are “very satisfied” … % of people who are “very satisfied” … % of people who are “very satisfied” …

12. Companies and brands can no longer expect that traditional communication methods for pharmaceutical products can be managed by traditional means

13. “ Solve the problem or die.”

14. The current way much of pharma are managing the change

15. Things That You Can Do Now

17. Interact

19. Interact

25. And Learn From, Copy & Leapfrog Your Competitors

26. Starting Now…