The document discusses the term "social" and how it refers to the interaction and collective co-existence of organisms, whether voluntary or involuntary. It notes that the term is used in many senses including to describe attitudes, orientations, or behaviors that take others' interests into account. The 19th century section describes how people in that era sought fulfillment of needs like physiological, safety, love and esteem through their social networks, with the village square serving as a hub. This is contrasted with the 21st century, where global social media sites now serve as the virtual village square.

2. The term Social refers to a
characteristic of living organisms
(humans in particular, though biologists
also apply the term to populations of
other animals). It always refers to the
interaction of organisms with other
organisms and to their collective co-
existence, irrespective of whether they
are aware of it or not, and irrespective
of whether the interaction is voluntary
or involuntary.
Term "social" is used in many different
senses referring among other things to:
Attitudes, orientations, or behaviours
which take the interests, intentions, or
needs of other people into account (in
contrast to anti-social behaviour);has
played some role in defining the idea or
the principle.

3. Needs in the 19th Century
People look for fulfillment of
their Needs through their
Social Network.
And hence their Social
Network becomes a
representation of their
NEEDS.
Are we friends because we
drink together or is the other
way round?
Who do we seek out for Help
or Advice or
recommendation?
Where did a 19th Century
Man go for his Needs?

4. Physiological Needs
Food, Water, Shelter
Safety
Employment, Judiciary, Health
Love
Friends, Courtship, family
Esteem
Squire of village, recognized as Sarpanch
Self Actualization
???
VILLAGE SQUARE – THE HUB

5. People look for fulfillment of their
Needs through their Social
Network.
And hence their Social Network
becomes a representation of
their NEEDS.
Needs in the 21th Century
Are we friends because we drink
together or is the other way
round?
Who do we seek out for Help or
Advice or recommendation ?
Where does a 21st Century
Man go for his Needs?

6. Physiological Needs
Food, Water, Shelter
Safety
Employment, Judiciary, Health
Love
Friends, Courtship, family
Esteem
Blogs, Social Media
Self Actualization
???
Global VILLAGE SQUARE – Social Media Sites

7. Social
Media
Safety
Esteem
Physiol
ogical
Love
- Start of a Social Group or Network
needs a common ground
- similar needs
- similar sociocultural profile
- demographics
- You can create an Audience of
dissimilar people BUT not a Social
Network
- Have a clear NEED in sight if you
create a Social Media presence
- Look for the similarities or common
threads before you BOND people

9. Base Need –Safety (Health)
Member manifestation –
Diabetes
Common Thread – Diabetic or
a close family member Diabetic
Prevention, Management,
Therapies, Recipes
Our
approach is
POSITIVE
Manageable
No
hindrance
You are not
alone
Products/Services Required by Diabetics – Pharmaceutical Supplies, Dietary
Supplements, Exercise Equipment, Gadgetry like Glucometer, BP Monitor. Pathological
Lab, Doctor Consultation, Electronic Medical Records

11. Base Need – Safety/Esteem
Visibility to Peer
Group/Potential Managers
Common Thread – Members
of MS Partner Network
Know more about MS
Products, Policies, Pricing
Our approach
is
PARTICIPATIVE
Visibility to
MS and peers
Create
awareness
Competitive
For MS – Instant feedback from Partner (customer touchpoint) on products, features,
policies
For Partners – To showcase capability to peers and options for competition
For Individual – To show wares to potential hirers.

13. Base Need – Safety/Love
Safety for Memories Threat from Dataloss
Know more about
Iomega Products
Our approach
is Education
Create
visibility for
Iomega
Create
awareness
Dataloss
Customer
Feedback
For Iomega – Instant feedback from Customer, ability to communicate direct to customer
and also get instant no holds barred feedback
For Fans – Get to know more about Dataloss, Back up, options and also get good deals.

15. More than 67% of Marketers
want to Build a Social Media
Strategy
- Do you have a strategy?
- Does your Senior Management
believe in Social Media?
- Without a Strategy?

16. • How do they tie into your Company Goals
• Keep them SMART
• Who owns your Social Media – Marketing, PR or Communication
Determine your
Goals and
Objectives
• Which media Sites you can potentially engage with audience
• Your Brand Name, Competition and Key words for relevancy
• Listen to what is existing, identify and understand target
audience
Research
• Influencers relevant
• Subscribe to Industry Blogs
Contacts and
Content
• Post Comments on Blogs and Forums
• Answer Questions Relevant on Linked In, Yahoo
• Join Industry Groups
• Enter Twitter Chats
Conversation

17. •Don’t hide, People love talking to People
•Join offline events to know people
•Who owns your Social Media – Marketing, PR or
Communication
Build
Relationships
•Improve brand presence across Channels
•Increase positive Brand sentiment
•Develop relationships for future partnerships
•Increase traffic to your website
Measure
results
Analyze, Adapt and Improve

18. Blogging
Wordpress, Blogger,
Individual Tech Bloggers
Social Networking
Facebook, Myspace,
Orkut, Twitter, YouTube,
LinkedIn
Social Bookmarking
Delicious, Digg, Reedit,
Newsvine, Stumbleupon
Video, Picture
Sharing
YouTube, Metacafe,
Myspace, Flicker,
Picasa.
Social Media
Targets
( In a nutshell)

19. Social Media marketing creates an environment in
which user interactions are encouraged through social
media.
Examples of some companies using this:
Dell (Ideastorm), Starbucks (MyIdea), Maruti Suzuki,
Nokia

21. Source: July 2009, Nielsen Global Online Consumer Survey
Only 30% people
trust advertisement
34% trust the opinion
of recommendations
of people they know
Trust rate for
consumer opinion
posted online is 13%
Editorial content
(expert opinion) is
trusted by 10%

22. • Facebook
• Twitter
• LinkedIn
• YouTube

24. Not an evil
time-waster!
A community
just for college
students, or
something scary
or irrelevant for
marketers.
Its a tool for
connecting
people with
those around
them.
A place to
connect with
friends and
share thoughts,
links, photos,
movies and
schedule
events.
A place to do
business.

25. More than
500 million
active users
with 50% of
active users
logging on
in any given
day
More than
5 billion
pieces of
content
(web links,
news
stories,
blog posts,
notes,
photo
albums,
etc.) shared
each week
More than
1.5 million
local
businesses
have active
Pages
More than
20 million
people
become
fans of
Pages each
day
Pages have
created
more than
5.3 billion
fans
Average
user has
130 friends
on the site
Average
user sends
8 friend
requests
per month
Average
user spends
more than
55 minutes
per day!
There are
more than
100 million
active users
currently
accessing
Facebook
through
their
mobile
devices.

26. Number of Users in
India – 11.5M
Male users – 7.9M
Female Users – 3.6M
Penetration of Social
Media is 1.0% against
online penetration of 14%
Facebook user base in
India doubled in last 6
months

27. 78% Users in 18-34 years
8% of the users are 35 –
44 years
Teenagers account for
9%
Fastest growing Age
segment is Teenagers
Facebook user base in
India doubled in last 6
months
4%
5%
47%
31%
8%
3%
1% 1%
13-15 16 - 17 18-24 25-34 35-44 45-54` 55-64 65 +

29. Facebook Groups
A central place for
customers, partners, and
friends to participate in
conversations around
the brand.

30. Facebook Pages
A way for businesses of
many types to easily
establish a brand
presence on Facebook.
Similar to pages, but a lot
more customizable.

31. Facebook Events
A free application
developed by
Facebook that anyone
can use to promote
marketing
events, sponsored
parties, or even product
launches, transactions,
or company milestones.

32. Social Ads
Offers very powerful
targeting capabilities:
while one creates an
ad, one gets the
option to limit who
sees the ad by
age, sex, location, key
words, education
level, workplaces, polit
ical views, and
relationship status.

33. Facebook Notes and
Photos
Facebook applications
that allow one to share
blog posts and pictures
with friends. Can be
used to post content
about the brand.

34. Facebook Messages
A powerful alternative to
e-mail for targeted
marketing on Facebook.

35. Facebook Share / Posted
Items
An effective promotional
tactic, Facebook Share is
a Facebook application
that lets one promote any
Group, Event, Photo, Link,
or Application one comes
across by giving it real
estate in the “Posted
Items” list on one’s profile
page.

36. Facebook Applications
A quick way to spread
the word virally, an app
is a program that
interacts with the
Facebook site and users
can add apps to their
profile.

37. • Business Network
• Post Employment and
Education History.
• Post Links To Your
Business.
• Establish Yourself As
Leader and Expert.

38. • Short Posts of 140
Characters
• Share Quality:
– Information
– Quotes
– Questions
– Comments
– Articles
– Music
– Videos
• Don’t SPAM!

39. • YouTube is a video-sharing
website on which users can:
- upload
- share
-view videos
• Before the launch of YouTube
there were few easy methods
available for ordinary computer
users who wanted to post videos
online. With its simple
interface, YouTube made it
possible for anyone with an
Internet connection to post a
video that a worldwide audience
could watch within a few minutes.

40. :