UX for Good - New Orleans 2012 (Don't Lose the Beat)

Don’t Lose The Beat.UX4GOOD

Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?

Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?How do we create aculture of carefor musicians in NewOrleans?

Deﬁne “musicians in need.”

Deﬁne “musicians in need.”What is ahealthy Relationships &musician? Community Mind Body Education & Tools Economic Stability

Move beyond a crisisresponse model to aproactive wellness andpreventative care model tocreate a more resilientmusical culture.

Crisis response.

A buoyant foundation.

BarriersMusicians are often reluctantor unwilling to ask for help.Or they don’t know how orwhere to get help.

DoreenClassically trainedJazz busker

Doreen Classically trained Jazz busker•cash-based operations•overhead takes her away from earning income & family

Nesbyhip hop DIY digitalentrepreneur

Nesbyhip hop DIY digitalentrepreneur•self-taught, but still hustling all the time•looking for community and connection

How to reach musiciansOffer musicians what theyneed through what theylove.Musicians love playingmusic and spending timewith other musicians.

What does a Musician’s Embassy looklike?• A single central embassy with direct access to health, ﬁnancial, and instrument repair services• Music venues serve as local embassies providing connection to central services and host occasional daytime outreach sessions• Local celebrities to host, lend their name, and/ or sponsor

Key components of theMusician’s Embassy

Key components of theMusician’s EmbassyAmbassadors & DiplomatsPlacesPublic EngagementMetrics

AmbassadorsAn accredited diplomat sent by a country as itsofficial representative to a foreign country.A person who acts as a representative orpromoter of a speciﬁed activity.

NOLA has ambassadors already!

DiplomatsSomeone who can deal with people in a sensitiveand effective way. They are at once host,researcher and “case worker.”These people are:•passionate about music and its surrounding community•empathetic to the lifestyle of artists•hosts of “open houses”•part of the music community•advocates to mobilize the larger populous to support music workers

MetricsMeasurement is Proof.If you can measure, you can compare andcreate context.Context helps build advocacy.Advocacy can bring more opportunities forfunding.If we’re going to dream big, plan bigger andstart small – then we need to measure to knowwhen and how to scale.

Measuring NOLA today8.75 MM Visitors going towards 13MM in the next 6 years$5.47 B in spending. Average visitor income is $50K+."These results are a reﬂection of the hard work of all thosein the hospitality industry and a testament to thecontinued resilience of our great city," said MayorLandrieu. "Our citys reputation as a top destination onlycontinues to grow…”Average cultural community member Annual Income(2010): $17KThese simple statistics show a huge gap in support of thelifeblood of the cultural economy in NOLA.

Continued measurement as a path tosuccessFirst – deﬁne a baseline.Begin measuring, gatheringexisting metrics, andunderstanding current state.Pilot the program – start small.Demonstrate that the ideas work,and measure to determine how toscale.

Metrics can help us deﬁne:New needsPrograms that are working and aren’tBeneﬁts to the larger communityNew connections for fundingMake it real for advocates and policy makers

CHECK: 4132TABLE: 1/1SERVER: 3552 Stacey-AnnDATE: May01 ‘12 8:18 PMCARD TYPE: VISAACCT #: XXXXXXXXXXXX2634EXP DATE: XX/XXAUTH CODE: 046568 BRYNN EVANSSUBTOTAL: 28.31TipTotalX SIGNATURE THANK YOU SIGNED COPY - MERCHANT SECOND COPY - CUSTOMER TIP THE BAND Help support New Orleans Musicians More info: tiptheband.org $1 $5 $10 $20 Circle a tip amount and the dollar value will be deducted from you credit card.

Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?

Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?Aggregate resourcesLower barrier to entryPublic funding= Culture of Care

Don’t Lose The Beat.UX4GOODTHANK YOU FOR YOUR TIME.

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UX for Good - New Orleans 2012 (Don't Lose the Beat)

by UX for Good on Aug 07, 2012

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UX for Good - New Orleans 2012 (Don’t Lose the Beat) Presentation Transcript