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UX for Good - New Orleans 2012 (Don't Lose the Beat)
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UX for Good - New Orleans 2012 (Don't Lose the Beat)

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In May 2012, a group of user experience (UX) designers traveled to New Orleans, LA at their own expense to do something that has never been done before: …

In May 2012, a group of user experience (UX) designers traveled to New Orleans, LA at their own expense to do something that has never been done before:
Use design thinking principles to invent new business and social service models for the local music community.

As one of two teams during the 2012 UX for Good event, this team's challenge was:
How can we re-arrange the elements of the New Orleans music economy to produce more resources for artists in need?

The design brief: http://www.theinsightlabs.org/interview/dont-lose-the-beat

The "Don't Lose the Beat" team included:
Rob Chappell
VP/Interactive Director, Peter Mayer
@roblchappell

Brynn Evans
UX Designer, Google (Google+ Team)
@brynn

Ryan Freitas
Co-Founder, Sr. Director of Product, About.Me
@ryanchris

Lee-Sean Huang
Design Strategist, Purpose
@leesean

Tanarra Schneider
Associate UX Director, Manifest Digital
@saltysweetgirl

Mark Trammell
Senior Design Researcher, Twitter
@trammell

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  • Don’t give up hope of getting finance even with poor credit score as there are the lenders of bad credit loans available online.
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  • The final report by UX for Good by Insight Labs is now also available on SlideShare. Have a look: http://www.slideshare.net/ux4good/ux-for-good-final-report-by-insight-labs
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  • Also be sure to check out our other design team's presentation 'Raise the Roof' - http://www.slideshare.net/ux4good/ux-for-good-raise-the-roof-without-videos
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  • Check out the video about UX for Good and what we accomplished at http://www.ux4good.com.
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  • \n
  • Re-designing Social Support for Musicians \n\n“Social support” requires a social solution\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares & Sweet Home definition --> Musicians + Support Staff + etc.\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares & Sweet Home definition --> Musicians + Support Staff + etc.\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares & Sweet Home definition --> Musicians + Support Staff + etc.\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares & Sweet Home definition --> Musicians + Support Staff + etc.\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares & Sweet Home definition --> Musicians + Support Staff + etc.\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares & Sweet Home definition --> Musicians + Support Staff + etc.\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares & Sweet Home definition --> Musicians + Support Staff + etc.\n
  • Define Musicians in Need as loosely as possible. \nMusic Cares definition. -> Musicians + Support Staff.\n
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  • We met her in the French Quarter while they were setting up on the street. Plays on the street with her husband for almost 20 years. Love that corner, sometimes her god-son and daughter come out to join them.\n\nNOLA native, classically trained at conservatory in CT. Came back for family reasons and started playing jazz because of her husband (drummer/tuba player). Had aspirations to be the principal clarinettist in the symphony orchestra, but life took a detour. Gone on tour and played for 4 presidents, has multiple CDs, still performs on the street for tips. Sings now too after finding her own voice singing along to male singers like Louis Armstrong. \n\nConcerns/Needs: has money saved up for 9 year old daughter. Still very cash based. Carries money in fanny pack. Had breakfast delivered in the morning. First-come-first-serve on the street performance spaces. Has an android phone, her husband tried to take her picture. Has a website and a FB profile. Her clarinet sound was very resonant, and beautiful. Very friendly and beautiful. Contrast between high pitched clarinet and her low contralto voice. Musicians need/want to feel special and have a unique voice. Classical training doesn’t necessarily include how to navigate music business. \n
  • 31 years old. From the 17th Ward. We met him at Maison on Thursday night.\n\nWorks for himself. Self-taught. Hiphop producer, writer, rapper, videographer, entrepreneur. Very comfortable with being an “artist,” getting used to the moniker of “entrepreneur.” \n\nLeft during Katrina, moved to Atlanta and New York. Learned how to make videos at the Dojo (Damen Dash’s place in Tribeca, NYC).Has been cutting hair since he was 13 years old. Uses being a barber to get access to more succesful writers. Shoots video on his iPhone. Taught Reem how to do video on his phone. Gets video everywhere. Has taught his peers how to use technology. Was told by a manager that he would be “unmanageable” because he “knows too much” as an artist.” \n\nThey met the same singer at Café du Monde that we met. (the guy who was singing Sam Cooke). \n\nHe was a “performer” at all times. Self-identified “author of moments”. In a way he also designs experiences like UX designers do. At several levels in the value chain. Needs support for wife and kid. Needs to learn to delegate. \n\nWhen he was younger, he said he “couldn’t identify with the world,” until he realized that he was “an artist.” Artist as “other” or foreigner -> Coined the concept of the “Musicians Embassy.”\n\n“Great music wants you to make shit.” Music is a catalyst. \n\n
  • It can’t feel “clinical” or “community social services center.” Need to feel special. Feeling of bespoke experience. Care for musical instruments. Musical instruments are an extension of the musician. Within singers, their body is literally their instrument. \n
  • \n
  • It can’t feel “clinical” or “community social services center.” Need to feel special. Feeling of bespoke experience. Care for musical instruments. Musical instruments are an extension of the musician. Within singers, their body is literally their instrument. \n
  • It can’t feel “clinical” or “community social services center.” Need to feel special. Feeling of bespoke experience. Care for musical instruments. Musical instruments are an extension of the musician. Within singers, their body is literally their instrument. \n
  • It can’t feel “clinical” or “community social services center.” Need to feel special. Feeling of bespoke experience. Care for musical instruments. Musical instruments are an extension of the musician. Within singers, their body is literally their instrument. \n
  • It can’t feel “clinical” or “community social services center.” Need to feel special. Feeling of bespoke experience. Care for musical instruments. Musical instruments are an extension of the musician. Within singers, their body is literally their instrument. \n
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  • NOLA has Ambassadors already who are creating and maintaining existing programming.\nWe just need to integrate them to become the architecture of the Embassy, creating a single point of access, and the lowest possible barrier to entry for those in need.\n\nSweet HomeSue MobleyProviding an in-depth assistance in the areas of social support, legal needs and job creation, as well as extensive referral services to other resources serving the music community.Seeking to impact the standard of living for musicians and create a proactive system that addresses their needsNOMCMedical clinic offering comprehensive health services housed within the offices of their partner, the LSU Healthcare NetworkRoots of MusicThe Roots of Music is taking a pro-active and preventative approach to crime in New Orleans by giving youth something better to do, something to achieve, and skills to build upon, with the mission of creating a nationally-recognized youth marching bandDonna SantiagoBackbeat FoundationThe Backbeat Foundation's mission is to foster support of the rich New Orleans cultural heritage through the presentation of innovative arts and music programming and community based events and programs, providing resources and support to musicians living and working in New Orleans to help ensure the music community and legacy of New Orleans.MusicaresProviding a safety net of critical assistance for music people in times of need, MusiCares' services and resources cover a wide range of financial, medical and personal emergencies. They focus their resources and attention of the music industry on human service issues that directly impact the health and welfare of the music communityJazz and Heritage FoundationMission to promote, preserve, perpetuate and encourage the music, arts, culture and heritage of communities in Louisiana through festivals, programs and other cultural, educational, civic and economic activities.WWOZListener-supported, volunteer-programmed radio station covering events live in and around the city and across the US.\n
  • (e.g., venues, musicians, DJs)\n
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  • Re-designing Social Support for Musicians \n\n“Social support” requires a social solution\n
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  • Transcript

    • 1. Don’t Lose The Beat.UX4GOOD
    • 2. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?
    • 3. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?How do we create aculture of carefor musicians in NewOrleans?
    • 4. Define “musicians in need.”
    • 5. Define “musicians in need.”What is ahealthy Relationships &musician? Community Mind Body Education & Tools Economic Stability
    • 6. Move beyond a crisisresponse model to aproactive wellness andpreventative care model tocreate a more resilientmusical culture.
    • 7. Crisis response.
    • 8. A buoyant foundation.
    • 9. BarriersMusicians are often reluctantor unwilling to ask for help.Or they don’t know how orwhere to get help.
    • 10. DoreenClassically trainedJazz busker
    • 11. Doreen Classically trained Jazz busker•cash-based operations•overhead takes her away from earning income & family
    • 12. Nesbyhip hop DIY digitalentrepreneur
    • 13. Nesbyhip hop DIY digitalentrepreneur•self-taught, but still hustling all the time•looking for community and connection
    • 14. How to reach musiciansOffer musicians what theyneed through what theylove.Musicians love playingmusic and spending timewith other musicians.
    • 15. What does a Musician’s Embassy looklike?• A single central embassy with direct access to health, financial, and instrument repair services• Music venues serve as local embassies providing connection to central services and host occasional daytime outreach sessions• Local celebrities to host, lend their name, and/ or sponsor
    • 16. Key components of theMusician’s Embassy
    • 17. Key components of theMusician’s EmbassyAmbassadors & DiplomatsPlacesPublic EngagementMetrics
    • 18. AmbassadorsAn accredited diplomat sent by a country as itsofficial representative to a foreign country.A person who acts as a representative orpromoter of a specified activity.
    • 19. NOLA has ambassadors already!
    • 20. DiplomatsSomeone who can deal with people in a sensitiveand effective way. They are at once host,researcher and “case worker.”These people are:•passionate about music and its surrounding community•empathetic to the lifestyle of artists•hosts of “open houses”•part of the music community•advocates to mobilize the larger populous to support music workers
    • 21. MetricsMeasurement is Proof.If you can measure, you can compare andcreate context.Context helps build advocacy.Advocacy can bring more opportunities forfunding.If we’re going to dream big, plan bigger andstart small – then we need to measure to knowwhen and how to scale.
    • 22. Measuring NOLA today8.75 MM Visitors going towards 13MM in the next 6 years$5.47 B in spending. Average visitor income is $50K+."These results are a reflection of the hard work of all thosein the hospitality industry and a testament to thecontinued resilience of our great city," said MayorLandrieu. "Our citys reputation as a top destination onlycontinues to grow…”Average cultural community member Annual Income(2010): $17KThese simple statistics show a huge gap in support of thelifeblood of the cultural economy in NOLA.
    • 23. Continued measurement as a path tosuccessFirst – define a baseline.Begin measuring, gatheringexisting metrics, andunderstanding current state.Pilot the program – start small.Demonstrate that the ideas work,and measure to determine how toscale.
    • 24. Metrics can help us define:New needsPrograms that are working and aren’tBenefits to the larger communityNew connections for fundingMake it real for advocates and policy makers
    • 25. CHECK: 4132TABLE: 1/1SERVER: 3552 Stacey-AnnDATE: May01 ‘12 8:18 PMCARD TYPE: VISAACCT #: XXXXXXXXXXXX2634EXP DATE: XX/XXAUTH CODE: 046568 BRYNN EVANSSUBTOTAL: 28.31TipTotalX SIGNATURE THANK YOU SIGNED COPY - MERCHANT SECOND COPY - CUSTOMER TIP THE BAND Help support New Orleans Musicians More info: tiptheband.org $1 $5 $10 $20 Circle a tip amount and the dollar value will be deducted from you credit card.
    • 26. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?
    • 27. Don’t Lose The Beat.UX4GOODHow can we re-arrangethe elements of the NOLAmusic economy toproduce more resourcesfor artists in need?Aggregate resourcesLower barrier to entryPublic funding= Culture of Care
    • 28. Don’t Lose The Beat.UX4GOODTHANK YOU FOR YOUR TIME.

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