How To Find The Right Customers For Your Business

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A presentation I delivered for Upstream (http://upstream.se/en) in Stockholm, Sweden - 21st May, 2015 on "How To Find The Right Customers For Your Business".

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Presented at the Microsoft Worldwide Partner Conference, Washington, DC on July 13th 2010. Hear from Richard Tubb, Arlin Sorensen, Dean Calvert and Jerod Powell about how they are maximizing their sales relationship with Microsoft. Many partners are successful but there’s a handful who have discovered the matrix that is Microsoft and they want to share their secrets with you. From managing the relationship with your Partner Account Manager to navigating untapped sales tools and resources, this session will help you become smarter about how you drive and grow your business with Microsoft. This session is specifically designed for the Value-Added Resellers (VAR) who sell locally to customers without an IT Department and focus on value-added services opportunities on key “attach” workloads like Networking, Virtualization, Security, BI, Messaging and Collaboration.

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