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QR Codes & WordPress plugins #wcatl-slides

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QR Codes are everywhere these days. Integrating your wordpress site into a QR Code campaign or QR Codes into your wordpress site is a hot topic. Learn how to, when to and when not to us QR Codes and …

QR Codes are everywhere these days. Integrating your wordpress site into a QR Code campaign or QR Codes into your wordpress site is a hot topic. Learn how to, when to and when not to us QR Codes and how to utilize some of the WordPress QR Code plugins available. -- Presented at WordCamp Atlanta 2012

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  • 1. Scan It!QR CODES Incorporating into Stephanie True Moss
  • 2. About MeStephanie True Moss @truemc @QRmedia Co-host #QRchat True Moss Communications  TrueMoss.com  QRmedia.us  QRmediaGuide.com
  • 3. QR Codes: they’re everywhere By now you have probably scanned QR Codes.
  • 4. Source: http://en.wikipedia.org/wiki/QR_code
  • 5. About QR codes 2D Barcodes QR = Quick Response Learn how they work What they are capable of doing Created for Auto industry Multiple Ways to use QR CodesQR codes are capable of using the smartphone’s camera, GPS, phone, SMS, internetconnection and more.
  • 6. How much information? 1D Barcode – Code 39 2D Barcode – PDF417 QR Code
  • 7. What Can QR Codes Do? Browse to a website Bookmark a website Make a phone call Send an email & Send a SMS / Text Msg     Android Market Search Foursquare Check-in YouTube, Vimeo - Play Video Play MP3 Create a vCard  Tweet on Twitter Create a meCard  WiFi Networks - Android Create a vCalendar Event  Plain Text Google Maps  LinkedIn Profile Bing Maps  Image, Photo Geographical Coordinates  Facebook Likes iTunes Store  Paypal payments/donations iTunes App URL  & More
  • 8. Where Can QR Codes Go? Business Cards  Building Permits Magazines  Labels Newspapers  Scoreboards Direct Mail  Nametags Signs  Television Buildings  Websites T-Shirts  Billboards Jewelry  & More
  • 9. QR Code Scanning20.1 million mobile phone owners in the U.S. usedtheir phones to scan a QR code in the 3-monthaverage period ending October 2011. 59.4% from home 44% from a retail store 26.6% from a grocery store. 21.4% while at work 11.2% while outside or on public transportation 10% while in a restaurant.
  • 10. QR Code Scanning  US QR Code creation increase from Q1-Q4: 264%  US QR Code scanning increase from Q1-Q4 : 902%  Georgia QR Code creation increase 2010-11: 1049%  City QR Code creation increase 2010-11: Atlanta 619% 2011 QR Code Creation & Data Usage Trends Report, QRstuff.com
  • 11. Think Mobile Resist the urge to put a QR code on your website that leads to:
  • 12. Think Mobile Resist the urge to put a QR code on your website that leads to: the very same full-size website!… You will certainly losethe impact and disappointyour audience.
  • 13. Think Mobile Where will your QR Code take the scanner? A hard to read traditional website.
  • 14. Think Mobile Where will your QR Code take the scanner? A mobile landing page that is easy to read on a smart phone.
  • 15. Give Something Extra  Think Creatively and Consumer Focused.
  • 16. Give Something Extra  Think Creatively and Consumer Focused.  Offer Video Instructions or Care & Maintenance Information.  Or something Fun!
  • 17. Offer, Call to Action
  • 18. QR Codes & WordPress  Shortcodes  Quick Tags  Plugins  Widgets  & more
  • 19. Add QR Codes - Plugins ShortCodes / Quick TagsQR Tag [qrcodetag]content[/qrcodetag]5 Second QR Codes [qrcode]content[/qrcode]WCS QR Code Generator [wcs_qr_code] (permalink)
  • 20.  PluginsQR Code Redirect custom post type
  • 21.  Plugins[qr_code id=xx size=xx]
  • 22. Add QR Codes - Widgets Widgets WolframAlpha.com Embed Code (shortcode plugin) [wolframalphawidget id=“xxx” theme=“orange”]
  • 23. Add QR Codes - Widgets Widgets WolframAlpha.com
  • 24. Add QR Codes - Widgets Widgets Mobile-Barcodes.com Embed Code <iframe>
  • 25. Add QR Codes - Widgets Widgets
  • 26. Add QR Codes Google Chart API Add the code to single.php file Place extended URL in browser, save resulting QR Code
  • 27. More Add QR Codes with Google Chart API  Magn QR Code for WP « WP Plugins QR Code Redirect – WP Plugin  QR Code Tag « WordPress Plugins QR Code Tag – WP Plugin  QR Code Widget « WordPress Plugins 5 Second QR Codes – WP Plugin  QR Encoder « WordPress Plugins Generate Social Network Profile QR Code  QR Print « WordPress Plugins – WP Plugin  Qurify - WP Plugin Create QR Codes – WP Plugin  Simple QR Code Creator Widget « WCS QR Code Generator – WP Plugin WordPress Plugins Simple QR Code Creator Widget – WP  Super Cool QR Code - WP plugin Plugin  Twitter QR Code Signatures Widget « WidgetBox QR Code Widget – WP Plugin WordPress Plugins  WCS QR Code Generator 5sec QR Codes - CodeCanyon  Wolfram Alpha Code Generator Create QR Code « WordPress Plugin  QR Redirect | NLB Creations - WP Plugin EasyQR « WordPress Plugin  Yeblon QR Code Generator « WP Plugins Generate Social Network Profile QR Code  ZonaW QR Codes « WordPress Plugins - WordPress Plugin
  • 28. QR Code Services
  • 29. QR Code Services
  • 30. QR Code Services
  • 31. QR Code Best Practices
  • 32. QR Codes/Shortener URLs http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/bit.ly or goo.gl Long URL Shortened URL http://bit.ly/fUJxTH
  • 33. Include & Explain Include instructions on how to scan QR Codes. Remember that not everyone knows what QR Codes are or that they can have fun scanning them. Perhaps list a few QR Code scanners that work on multiple platforms. Open QR Code scanner application on your smart phone. Point the phone’s camera at the code, scanner will do the rest.
  • 34. Explain QR Code Destination
  • 35. Include Instructions QR Codes extend the possibilities! StopAfib.org, a non-profit organization, shares information via QR codes. They also give instructions for scanning and even for downloading QR code scanning applications. StopAfib.org Source: Qrmedia.us
  • 36. Include Instructions Source: Qrmedia.usSee them, Scan them
  • 37. Test, Test, and Test Again!  Test your QR code to make sure that it resolves to the correct mobile optimized URL or content.  Be sure to test using different smart phone and QR code scanner/ reader apps.
  • 38. Business Cards
  • 39. QR Codes for Good!
  • 40. QR Codes for Good!
  • 41. QR Codes for Good!
  • 42. Billboardshttp://mashable.com
  • 43. Creative QR Codes
  • 44. Edible QR Codes
  • 45. Creative QR Codes
  • 46. Creative QR Codes
  • 47. http://mashable.com
  • 48. Comprehensive QR Code Lists!  Generators  Tracking  Dynamic  Creative  Scanners  WP Plugins  & more All lists are available at QRmedia.us
  • 49. Thank You!All lists are available at QRmedia.us ©Copyright 2012 QRmedia.us

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