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Generation Y: Socially Connected

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Briefing from Dani Elder of Topsarge Business Solutions discussing Generation Y and their fascination with technology.

Briefing from Dani Elder of Topsarge Business Solutions discussing Generation Y and their fascination with technology.

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  • 1. Generation Y: Socially connected
    Miss Dani Elder
    Topsarge Business Solutions
    http://www.topsarge.com
  • 2. Generation Y
    Are you ready for us?
  • 3. Generation Y
    “Armed with BlackBerrys, laptops, cellphones and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week. This generation prefers to communicate through e-mail and text messaging rather than face-to-face contact and prefers webinars and online technology to traditional lecture-based presentations.”
    http://legalcareers.about.com/od/practicetips/a/GenerationY.htm
  • 4. Generation Y
    “Gen-Y was raised on technology, so much so that our cell phones are extensions of our hands and text messaging, instant messaging and Facebooking are how we interact with others, even different generations.”
    http://mashable.com/2009/01/30/generation-y-social-networks/
  • 5. Age distribution of social networking members:
    http://www.marketinghub.info/social-networking-demographics/
  • 6. Generation Y
    • Also known as “Millennials”
    • 7. Born 1980 to 2000
    • 8. 80 million strong
    • 9. Grew up with school shootings, 9/11, Hurricane Katrina, Iraq
    • 10. Proficient with technology, often called “Digital Natives”
    http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/
  • 11. Generation Y Characteristics
    http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/
  • 15. GenY Technology Habits:
    http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/
  • 16. GenY Technology Habits:
    http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/
  • 17. GenY Technology Habits:
    http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/
  • 18. GenY Technology Habits:
    http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/
  • 19. GenY Technology Habits:
    1 in every 5 posted a video of themselves online.
    http://www.rosettathurman.com/2010/07/36-facts-about-generation-y-in-the-workplace-and-beyond/
  • 20. Social Media Count:
  • 21. An average GenY’er sends 2,273 SMS messages per month, it’s an average of 75 SMS per day
    13% use their mobile device to watch videos daily.
    GenY loves Mobile:
    http://www.reelseo.com/digital-media-generation-y/
  • 22. 25% of GenY use mobile devices as their primary means of accessing social media sites. That number is only going to climb as the mobile revolution continues and smart phones become the norm.
    GenY loves Mobile:
    http://www.reelseo.com/digital-media-generation-y/
  • 23. 42% watch television shows online
    28% watch movies online.
    YouTube's is the second largest search engine in the world.
    GenY loves Video:
    http://www.reelseo.com/digital-media-generation-y/
  • 24. According to a nationwide survey conducted by Burst Media, online users between the ages of 35 to 44, and 45 to 54, are just as likely to search and view online video content as online users ages 18-24.
    GenY loves Video:
    http://www.reelseo.com/digital-media-generation-y/
  • 25. 81% of GenY users check Facebook daily.
    1 in 4 GenY users access a social media network more than one time a day.
    1 in 5 of users use Foursquare or some type of location-based application.
    GenY loves Social Media:
    http://thenextweb.com/socialmedia/2011/03/08/geny%E2%80%99s-digital-id-what-the-new-generation-thinks-of-social-media/
  • 26. 60% are 18-44
    75% have college degrees
    15% of Bloggers spend 10 or more hours each week blogging.
    GenY loves Blogging:
    http://philbradley.typepad.com/phil_bradleys_weblog/2010/03/great-blog-statistics.html
  • 27. Around half of Bloggers are working on at least their second blog
    One in five Bloggers report updating on a daily basis.
    The most common rate of updating is 2-3 times per week.
    GenY loves Blogging:
    http://philbradley.typepad.com/phil_bradleys_weblog/2010/03/great-blog-statistics.html
  • 28. Sharing information:
    http://www.pamorama.net/2010/03/03/35-great-social-media-infographics/
  • 29. Who Participates online:
    http://www.pamorama.net/2010/03/03/35-great-social-media-infographics/
  • 30. Online Personalities:
    The Shopper
    The Deal Seeker
  • 31. The Shopper:
    Shoppers are most interested in the topic of shopping.
    They spend a lot of time researching and preparing for in-store shopping trips.
    Shoppers tend to be more focused on quality, as opposed to savings.
    Also, enjoy selling items, searching for products on Craigslist or eBay, and participate in ratings and reviews on retailers websites.
    http://www.exacttarget.com/uploadedfiles/resources/SFF_SocialProfile_singles.pdf
  • 32. The Deal Seeker:
    Deal Seekers have a big desire for promotional content across all social media networks.
    They see email, Facebook, Twitter and more as opportunities to obtain exclusive deals, freebies, discounts, coupons, and sale notifications.
    Rely on ratings and reviews on the retailers websites.
    http://www.exacttarget.com/uploadedfiles/resources/SFF_SocialProfile_singles.pdf
  • 33. The Shopper
    The Deal Seeker
    http://www.exacttarget.com/uploadedfiles/resources/SFF_SocialProfile_singles.pdf
  • 34. According to the Pewter survey, 67% of respondents agreed that Gen Y will still be using social media and be active on networks by 2020. Not only that, but their connectivity will have grown and, even in parenthood, they’ll be active and open members of various social networks.
    Are you ready?
    http://dannybrown.me/2010/07/11/gen-y-isnt-leaving-social-media-ready-for-them/
  • 35. “We are constantly surrounded by tons of choices and new technologies every day.  Tomorrow is the past and today is the future.  Change is rapid and if people are not keeping up, then they are left out of the loop, they are left in the dust.” –Fellow Gen Y’er
    Are you ready?