Generation Y and Z have very different communication preferences than older generations. Generation Y prefers social media and texting while Generation Z communicates heavily through images and video on platforms like Instagram and Snapchat. To effectively reach these audiences, companies need a multichannel approach that incorporates both print and digital and allows for customization. They should also engage customers through collaborative projects and incentivize loyalty through rewards. Both generations care about social causes and want companies to have a positive impact.