Digital Convergence: Integrated Marketing & Public Relations

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PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.

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  • The trend towards convergence of marketing and public relations is upon us. With combined strategies, marketers can deliver more meaningful marketing performance in a social and content centric world. PR and communications professionals can embrace the measurable impact delivered by marketing best practices for achieving influence and brand visibility. This presentation will offer attendees a peek into the converged world of marketing and PR, who’s doing it right and a model for making the transition to deliver more powerful business results.
  • http://www.business2community.com/social-media/why-b2b-companies-must-invest-in-social-media-in-2013-infographic-0479577
  • http://www.slideshare.net/dellsocialmedia/social-media-predictions-for-2013http://www.slideshare.net/toprank/b2b-marketing-innovation-ebook-marketingprofs-b2b-forum-14497382http://www.slideshare.net/toprank/29-content-marketing-secrets-ebook-14128438
  • http://www.flickr.com/photos/garyhayes/3251571561/sizes/o/in/set-72157613331811096/http://www.mainstreamdata.com/digital-asset-management/transmedia-storytelling-in-an-omni-channel-world/#.UW7Z4itASQc= Transmedia storytelling means not only the strategy but also the technique of telling a brand story or experience using all available media – video, graphics, audio and print, and publishing these stories across multiple platforms and formats to reach the digitally empowered consumer of media.= Omni-channel is the holistic evolution of multichannel marketing. Omni-channel marketing means you’re talking to your customers through various media all the way through the purchase.
  • http://www.nytimes.com/2013/04/29/business/media/fleishmanhillard-rebrands-itself-with-a-21st-century-focus.html?_r=1&
  • http://www.socialmediaexplorer.com/online-public-relations/the-digitization-of-research-and-measurement-in-public-relations/
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