2. FILM TRAILER
• USP: The main components that draw in our audience is our use of
postmodern techniques such as pastiche and hyper-realty, we have
also included a major plot twist to entice our audience and keep
them on the edge of their seats.
• Our tagline: ‘Get Your Guns Ready..’ , was specifically chosen to
entice and engage our audience.
3. • Our target audience of film enthusiasts will be particularly
interested in our complex characters and our interest editing
styles. Our choice of music draws in the crime genre
enthusiasts and we hoped that our pastiche of popular
techniques and iconography would make it more appealing
to other audiences.
• The target audience we aimed for is 15-35 year olds, with an
interest in film and the crime genre (similar to the audiences
of Kill Bill and Mr & Mrs Smith), we aimed to target both men
and women due to our male and female stars being
intriguing to both sexes.
• Our film would be rated certificate 15 as we believed this
allowed us to show a relevant amount of violence and adult
themes without over-loading the film with violence.
TARGET AUDIENCES
4. PROMOTION
• Our film will be promoted with a selection of push and pull advertising as
well as a range of social networking channels such as Facebook, Twitter
and Instagram.
• The push advertising would be traditional advertising such as posters and
magazine covers, we would also include television adverts and in cinema
trailers.
• The pull advertising would include online competitions and prize draws,
this type of advertising I believe will relate to our target audience, because
our audience are young and current and have grown up with the internet.
• We decided to release our film on the 14/02/15, valentines day, we chose
this because as well as being a crime film it could by some be considered
an anti-romantic. Also by challenging the romantic traditional films
released on this day we hope that a different set of couples, those
preferring action films, would associate with this film.
• We wanted our film to be shown in mainstream cinemas such as; IMAX
and Cineworld, this is because we believe our film will appeal to a wide,
mainstream audience.
5. FILM POSTER
• Our film poster was designed to entice our audience to watch our film,
we showed simple outlines of our characters with pictures of our
Brighton setting, we also layered simple text(including the title, tagline
and release date).
• We decided to challenge conventions with our poster, rather than
including a photo of our stars, we used simple outlines, this way we
have created and enigma, which we have linked to our magazine (if
they wish to lean more they will have to purchase our magazine).
• We have established our genre of our film using simple misè-en-scene,
we used pistol outlines to highlight our crime genre.
• Again our tagline ‘Get Your Guns Ready…’ draws our audience and
makes them want to either buy the magazine or watch the film.
• We used simple colours and appropriate paint based fonts to attract
attention primarily to the enigma of who these characters are?
• Our film posters will be shown in traditional locations, such as in
cinema’s, bus shelters, billboards and magazines (in other areas we
chose to challenge conventions, but when it came to advertisement
we decided to use traditional techniques).
6. MAGAZINE COVERS
• Our magazine cover (and the included article if the magazine was in
production) will answer the enigma created by the poster (who are these
characters?)
• Our magazine cover has simple clear photos of our two main characters, this is
traditional for a crime magazine cover, but we have included only half of each
characters face, this was a technique I noticed during my magazine and poster
research and decided to use for our magazine cover.
• Our magazine cover highlights our crime genre subtly through the use of font
styles, wording of taglines and the other films we have chosen to feature in the
magazine. We felt that our genre had already been understood as the trailer
and poster will be released previously to the magazine cover.
• We used simple black and white colour schemes as well as a vivid yellow/gold
to draw attention to key areas of the magazine cover, we felt that this use of
colour would make this stand out from the rest and make it noticeable from
others on a shop shelf.
• We hoped to publish a PDF version of the magazine available to purchase on
sites and apps such as ‘Kindle’ and ‘iBook’s’, this would draw in the more tech-
savvy audience who we hoped would be interested in this type of film.
7. WHY TOTAL FILM?
• We chose to use ‘Total Film’ to promote our film, we felt that their
predominantly mainstream readers would like the film and found that their
history of films released were of a similar genre.
• Their reader statistic(seen below) also matched roughly our initial target
audience we had chosen, they noted that 86.6% of their readers were aged
15-34 and 75% of their readers were male.
• We hope to increase this statistic and increase the percentage of female
readers, we believe we can do this due to the male and female star
characters being idols to both male and female readers.
8. PREMOTION PART 2
• As I previously stated we wished to release our products in
a staggered order, firstly the poster , then the film trailer
(both creating the enigma of who the characters are..) and
finally the magazine, which will answer the questions
created by the poster and trailer without ruining the film.
• We planned to use a selection of online tools to market
our films ( I originally stated that we would include pull
advertising such as prize draws and competitions) such as
social networking (Twitter, Facebook and Instagram) and
other sites; we planned to use sites such as IMDB due to its
popularity and its ability to list cast, plots and reviews of
the film.
• We had also planned to use the BFI London film festival to
market our film, we felt this was a good premotor as it
draws in film fanatics who would be interested in our
postmodern film. We also considered music festivals but
felt that our audience would want to be at a more
professional film festival such as the BFI.
