Media evaluation Question 2

1. 1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL MEDIA
PRODUCTS?

2. FORMAT CONVENTIONS OF OUR
TEASER TRAILER
• Duration- Our teaser trailer is 1:02 minutes long which is conventional to teaser trailers as they last
from 40 seconds to 1:30 minutes long.
• Editing style- Our teaser trailer is conventional here too as many teaser trailers use fast pace montages
to be able to convey an idea of narrative themes, genre and the characters in the short duration as we
do. We have also added a company ident, title and in cinema’s date to our trailer which is conventional
to teaser trailers. In the film we give the conventional amount of narrative information as well, leaving
enigma but giving enough to inspire intrigue
• Use of sound- Our first part of music challenges conventions of teaser trailers as conventionally the
music is fast paced and dramatic and our fist part of music is slow and undramatic. However our
second part of music is conventional. As you can see in this comparison.
• Text/graphic elements- We use plain white, bold, text in our titles and graphic elements as many
teasers trailers do, namely kidulthood, in.

3. FORMAT CONVENTIONS OF OUR
POSTER
Layout Conventions
We use a big bold title in easily read text in the middle of our poster which is
conventional to posters including catch me of you can’s poster. We then put
a catchy tag line in smaller text under the title which is also conventional to
posters layouts. Finally we use a review of our film which is conventional to
posters to use and we put it at the top as many posters do, making it
conventional. An example of this used in real media is on the catch me if you
can poster.

4. FORMAT CONVENTIONS OF OUR
MAGAZINE COVER
House style of Sight and sound conventions-
We follow the house style using a medium close up shot of the main
character, our of character. The layout is conventional to sight and
sound as well with the text using the same font and color schemes and
laid out in the same way as this example of real media.
General conventions-
Our magazine cover has a bar code, a British Film Industry mark as all
British film magazines do, the magazine title and film title as all film
magazine covers do and laid out in a conventional way (title in the
middle and in big text for example). Following the general conventions
of a magazine cover as in this example of real media.

5. GENRE CONVENTIONS
NARRATIVE:
• The narrative of this genre varies a lot. Most the films in this genre show focus on the crime side of the
characters life while our film focusses more on the teen life side of the characters life, challenging
narrative conventions. For example in kidulthood or catch me if you can there mostly about the life of
crime they follow.
• The fact our character has a split personality of hard work and teen crime also challenges narrative
conventions of this genre as the characters in this genre are normally troubled throughout there life
like in kidulthood.
• Yet the crime part of our film is conventional to this genre as it includes drugs and violence as narative
themes like kidulthood.

6. SETTING AND LOCATION
• The typical teen drama setting is in a school since this is a big feature of teenage life. Such as
in 17 again and it is marketed ,that it is set in a school in the poster since he is carrying
books with a schoolbag. We follow this in the first half of our teaser trailer, following
conventions of the first part of our genre.
• Crime settings normally include urban, normally rundown, areas such as dark ally ways or
car parks normally with graffiti. In the second half of our film we keep this in mind and set it
under a bridge and in a rundown car park. For example in good fellas a lot of it was set in
rundown areas with grafeiti, especially when they were committing the crimes. Our chosen
genre includes both these setting as our film is a hybrid of the two.

7. CHARACTERS
• Teen crime drama normally shows a troubled main character that has problems in teen life and goes to
crime. For example in kidulthood, which is a teen crime drama, the main character has had a lot of
issues in the past and turns to crime. Our character is not troubled in his daily life however, challenging
this convention of teen crime dramas. This is also represented in our poster with the split in his
personality shown.
• ICONOGRAPHY-
• Teen dramas classical have a secondary school setting like in 17 again with split social groups with labels such as nerds.
Which our products aren’t shown to conform too. Then Crime drama's iconically have ganstas with working class accents
with guns that may have a rivalry, have a snitch in the gang or a big job to be done. Our chosen genre's films normally have
a strange mix of these which our film does with the drugs and violence on one side and school life on the other side. Fitting
the iconography reasonably conventionally.

8. INSTITUTIONAL CONVENTIONS
• Our company ident is conventional to similar products with a similar institution to one that
would be behind our film. Conventionally there basic and bold like our, such as revolver
entertainment, with a simple colour scheme that stands out.
• Our film would likely be backed by a low budget British film company like revolver
entertainment which our film is conventional too as it is unique to the classic blockbuster
films and has a reasonably niche market. It also challenges classic crime drama conventions
by showing the criminal as hard working and motivated. This kind of challenge is more
conventional to institutions like this