Why Your Business Needs A Blog

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Why does your business need a blog? Here we explore 6 reasons why building a blog strategy is going to increase your brands exposure, build relationships with your clients, cement you as the authority in your field and how you will become a trusted guide.

Marketing

6 REASONS WHY YOUR
BUSINESS NEEDS A BLOG
Jason Dutton-Smith
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 1

Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 2
BUT FIRST - WHY DO I
NEED A BLOG?
To inform your audience.
To engage clients.
Be inspirational.
To be top of mind.
To answer questions.
Build trust and authority.

1. COST EFFECTIVE
COMMUNICATION
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 4

1. Small one-off cost
2. Long-term effectiveness
3. Increase search engine exposure
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 5

3. KEEP YOUR
AUDIENCE INFORMED
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 8

1. Be part of their
decision making process
2. Inform and be relevant
3. Answer questions they
didn’t realise they had
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 9

4. SEO EXPOSURE
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 10

1. Increase search engine rankings
2. Improve social signals
3. Regular posting shows
you’re a subject authority
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 11

5. INCREASE SITE TRAFFIC
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 12

1. Higher search rankings
will drive website traffic
2. Cross linking with other blogs
leads to increased page views
3. Your audience will reward you
with loyalty and trust
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 13

6. PEOPLE BUY INTO YOU
BEFORE THEY BUY FROM YOU
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 14

1. Information builds
relationships
2. Educate and inform to
build authority
3. The internet is cluttered,
stand out from the crowd
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 15

Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 16
READ THE FULL ARTICLE
FROM WORD CONNECT
http://bit.ly/wcblogs

READ MORE PRESENTATIONS
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 17

@morethanroute66
jds747400@gmail.com
www.wordconnect.com.au
Jason Dutton-Smith
www.morethanroute66.com
Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 18

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Why Your Business Needs A Blog

1. 6 REASONS WHY YOUR BUSINESS NEEDS A BLOG Jason Dutton-Smith Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 1

2. Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 2 BUT FIRST - WHY DO I NEED A BLOG? To inform your audience. To engage clients. Be inspirational. To be top of mind. To answer questions. Build trust and authority.

3. Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 3 HERE ARE 6 BENEFITS TO HAVING A BLOG… 1. Cost effective communication 2. Brand authority & trust 3. Keeping your audience informed 4. SEO exposure 5. Increased web traffic 6. People buy into you, before they buy from you.

4. 1. COST EFFECTIVE COMMUNICATION Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 4

5. 1. Small one-off cost 2. Long-term effectiveness 3. Increase search engine exposure Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 5

6. 2. BUILD BRAND AUTHORITY & TRUST Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 6

7. 1. Authority - address the needs and wants of your audience 2. Trust - become their trusted guide 3. Brand - subjects that resonate and are relevant Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 7

8. 3. KEEP YOUR AUDIENCE INFORMED Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 8

9. 1. Be part of their decision making process 2. Inform and be relevant 3. Answer questions they didn’t realise they had Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 9

10. 4. SEO EXPOSURE Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 10

11. 1. Increase search engine rankings 2. Improve social signals 3. Regular posting shows you’re a subject authority Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 11

12. 5. INCREASE SITE TRAFFIC Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 12

13. 1. Higher search rankings will drive website traffic 2. Cross linking with other blogs leads to increased page views 3. Your audience will reward you with loyalty and trust Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 13

14. 6. PEOPLE BUY INTO YOU BEFORE THEY BUY FROM YOU Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 14

15. 1. Information builds relationships 2. Educate and inform to build authority 3. The internet is cluttered, stand out from the crowd Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 15

16. Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 16 READ THE FULL ARTICLE FROM WORD CONNECT http://bit.ly/wcblogs

17. READ MORE PRESENTATIONS Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 17

18. @morethanroute66 jds747400@gmail.com www.wordconnect.com.au Jason Dutton-Smith www.morethanroute66.com Jason Dutton-Smith www.wordconnect.com.au @morethanroute66 18

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