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Social media for Business

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Slides from a presentation I gave to a group of business owners in Washington State.

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Social media for Business

  1. 1. Provide Commerce Proprietary and Confidential Information Social Media For Business
  2. 2. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Who is James Hills?
  3. 3. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: The Fastest Growing Demographic On Twitter is: 1. 13-18 2. 25-45 3. 55-64 http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
  4. 4. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: In 2013, Social Media Overtook what Other “Internet Activity” and Became #1: 1. Reading Online News Stories 2. Email 3. Porn http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra
  5. 5. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Social Media Quiz Time: What Percentage of Facebook’s daily active users are “Mobile Only”? 1. 25% 2. 48% 3. 65% http://socialmediatoday.com/socialbarrel/1883521/facebook-says-48-percent-daily-active-users-and-49-percent-ad-revenue-come-mobi
  6. 6. Provide Commerce Proprietary and Confidential Information Proprietary and Confidential Social Media doesn’t Create Brands … It Reveals Them!
  7. 7. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Keys to Social Media Success: 1. Know your Audience 2. Be Honest and Open 3. Share Something Interesting 4. Update Regularly 5. Listen to your Audience 6. Build Relationships
  8. 8. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information What Platforms Should I be On? Go where your customers are: 1. Reviews 2. Content for Search & Engagement 3. Help Your Customers Shop Make their lives Better.
  9. 9. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Your Website Should be the Centerpiece of Your Social Strategy 1. More than just “Follow Me” buttons. 2. Build Great Blog Content 3. Share that Content and Engage with Customers
  10. 10. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information A Blog is Your Most Important Social Media Platform! Benefits of a Blog: 1. “YOU” own platform 2. Helps with SEO 3. Helps generate leads
  11. 11. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Managing Your Public Persona
  12. 12. Provide Commerce Proprietary and Confidential InformationProvide Commerce Proprietary and Confidential Information Responding to Critical Feedback Online – You Can Make Things Better!
  13. 13. Provide Commerce Proprietary and Confidential Information For More Information visit my website: http://aboutjameshills.com Twitter: @JamesHills Mobile: 630-779-9302 Email: james@aboutjameshills.com

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