Search Engine Optimization

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Overview of SEO (search engine optimization), importance of keywords, on-site tags, link building and content.

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Search Engine Optimization

  1. 1. Tina ArnoldiCoastal Community Foundation1
  2. 2. The Day Job tina@coastalcommunityfoundation.org◦ 793-6036The Evening Job tina@360internetstrategy.com◦ 410-9320◦ Blog with helpful tipsOnline Twitter: TinaArnoldi Linkedin: TinaArnoldi Slideshare: TinaArnoldi YouTube: TinaArnoldi2The Fun Stuff• Pinterest: TinaArnoldi• UniqueAndHandmade.com
  3. 3.  SEO Intro Keywords◦ Analytics On-site – (Briefly, this is for the techie)◦ Page tags◦ A little bit of html Link building◦ Don’t be sketchy Content◦ Don’t be boring3
  4. 4.  Intent◦ Navigational◦ Informational◦ Transactional Short phrases Blended search4
  5. 5.  Crawling pages looking for content◦ Text-driven (they won’t see your pictures) Indexing – storing for retrieval Pushes out relevant resultsGoogle still owns 2/3rd of the market5
  6. 6.  Page Rank◦ 0 – 10 – higher is better◦ Inbound links Page Authority◦ 100 point scale – higher is better◦ Updated more often◦ Dependent more on content6
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  10. 10.  Violated webmaster guidelines Tell Google◦ http://www.google.com/submityourcontent/ Create a sitemap Is your site only images?10
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  12. 12.  People find you by typing keywords into theirbrowser◦ Analytics Customer-centric – stay away from lingo!◦ Charity◦ Nonprofit◦ Organization Long-tail (less competition)◦ Nonprofit (lots of traffic but….) After school programs (….higher conversion rate)12
  13. 13. 13Sitemapdoc.com
  14. 14.  Google Adwords WordTracker Microsoft adCenter14
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  16. 16.  Google Adwords16
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  22. 22. A little html22
  23. 23.  Speak HTML <title> (topic)23
  24. 24.  <h1> <alt> <meta description> <meta keywords>24
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  29. 29.  Quality over quantity◦ Don’t beg◦ Don’t buy◦ Be relevant29
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  34. 34.  People are searching with “where”◦ Volunteer Charleston◦ Food pantry Mount Pleasant Chances are you’re already listed and it couldbe wrong34
  35. 35.  Verify listing (or remove) Complete profile Relevant categories35
  36. 36.  Google Plus (Places) Yelp Bing Citysearch Yahoo local Yellow pages Best of the web Hotfrog InsiderPages Guidestar Charity Navigator SuperpagesGetListed.org36
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  41. 41.  Engaging Unique Serves a purpose Lists Negative41 Use keywords (but don’t over-do it) References back to site Images Videos
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  47. 47.  Popular on social platforms? How does it look on mobile? Is there a sitemap? Images?At a glance: Woorank.com47 Blog? Headings? Keywords? Backlinks?
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  50. 50. Wow. This was great Tina. Whatparallel universe do you live in?I can barely get my job done as it is.Do you seriously think I have timefor this?50
  51. 51. The full slide deck will be posted onslideshare and….51
  52. 52.  1. Keyword research◦ Important for any content◦ Set up Google Analytics 2. Local listings◦ Clean up existing ones GetListed.org52 3. Backlinks◦ Who already likes you?◦ Opensiteexplorer.org 4. Audit existingcontent
  53. 53. The Day Job tina@coastalcommunityfoundation.org◦ 793-6036The Evening Job tina@360internetstrategy.com◦ 410-9320◦ Blog with helpful tipsOnline Twitter: TinaArnoldi Linkedin: TinaArnoldi Slideshare: TinaArnoldi YouTube: TinaArnoldi53The Fun Stuff• Pinterest: TinaArnoldi• UniqueAndHandmade.com

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