SlideShare a Scribd company logo
1 of 18
Download to read offline
#CultureCode
We wrote this to give you a sense
of IDEO’s culture—the ties that bind
us together as coworkers and as
people. These are the values that
get us there.
Believing that something is
possible will somehow make it so.
The most powerful asset
we have in our arsenal is the
word “we.”
Get comfortable with
uncomfortable-ness.
Ask for forgiveness,
not permission.
Going out of your way to
help others succeed is the
secret sauce.
The unwritten social contract here:
individual ownership supports collective
responsibility. Own that.
Nothing is a bigger buzz-kill
than over-intellectualizing.
Design is about rolling up your
sleeves and making things.
Watch the Little Book of
IDEO video series here.
Illustrations By Beau Bergeron

More Related Content

What's hot

Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017 Travis Terrell
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less TEDxMongKok
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture DeckWill Clarke
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy
 
Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)GrammarAllie
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer
 
Culture at Uberflip
Culture at UberflipCulture at Uberflip
Culture at UberflipUberflip
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Kevin Goldsmith
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueSocious
 
Patreon Culture Deck
Patreon Culture DeckPatreon Culture Deck
Patreon Culture DeckBianca Ruiz
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture CodeBob Ruffolo
 
Possible's For-Impact Culture Code
Possible's For-Impact Culture CodePossible's For-Impact Culture Code
Possible's For-Impact Culture CodePossible
 
Foundr Magazine Culture Deck
Foundr Magazine Culture DeckFoundr Magazine Culture Deck
Foundr Magazine Culture Deckfoundr
 
Percolate's Company Values
Percolate's Company ValuesPercolate's Company Values
Percolate's Company ValuesPercolate
 

What's hot (20)

Soundstripe culture deck 2017
Soundstripe culture deck 2017 Soundstripe culture deck 2017
Soundstripe culture deck 2017
 
Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less Culture Code - E3 Reloaded - Making Work Suck Less
Culture Code - E3 Reloaded - Making Work Suck Less
 
LinkedIn Culture Deck
LinkedIn Culture DeckLinkedIn Culture Deck
LinkedIn Culture Deck
 
UpStart's Culture Deck
UpStart's Culture DeckUpStart's Culture Deck
UpStart's Culture Deck
 
Handy Culture Deck v1.0
Handy Culture Deck v1.0Handy Culture Deck v1.0
Handy Culture Deck v1.0
 
Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)Grammarly's Culture Code (Company Values)
Grammarly's Culture Code (Company Values)
 
Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0 Buffer's 6 Values, Version 2.0
Buffer's 6 Values, Version 2.0
 
Culture at Uberflip
Culture at UberflipCulture at Uberflip
Culture at Uberflip
 
Acceleration Partners Culture Deck
Acceleration Partners Culture DeckAcceleration Partners Culture Deck
Acceleration Partners Culture Deck
 
Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013Building A Strong Engineering Culture - my talk from BBC Develop 2013
Building A Strong Engineering Culture - my talk from BBC Develop 2013
 
The Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We ValueThe Socious Way Culture Code: How We Work & What We Value
The Socious Way Culture Code: How We Work & What We Value
 
Ideo culture deck
Ideo culture deckIdeo culture deck
Ideo culture deck
 
TempAlert Culture Code
TempAlert Culture CodeTempAlert Culture Code
TempAlert Culture Code
 
Patreon Culture Deck
Patreon Culture DeckPatreon Culture Deck
Patreon Culture Deck
 
IMPACT Culture Code
IMPACT Culture CodeIMPACT Culture Code
IMPACT Culture Code
 
Digital 22 Culture Code
Digital 22 Culture CodeDigital 22 Culture Code
Digital 22 Culture Code
 
Veritas Total Solutions Culture Code
Veritas Total Solutions Culture CodeVeritas Total Solutions Culture Code
Veritas Total Solutions Culture Code
 
Possible's For-Impact Culture Code
Possible's For-Impact Culture CodePossible's For-Impact Culture Code
Possible's For-Impact Culture Code
 
Foundr Magazine Culture Deck
Foundr Magazine Culture DeckFoundr Magazine Culture Deck
Foundr Magazine Culture Deck
 
Percolate's Company Values
Percolate's Company ValuesPercolate's Company Values
Percolate's Company Values
 

Viewers also liked

CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsT-Mobile
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)Takanori Ogata
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee RecognitionOfficevibe
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyHubSpot
 

Viewers also liked (9)

Culture
CultureCulture
Culture
 
Coding Culture
Coding CultureCoding Culture
Coding Culture
 
CultureTalk: Our #CultureCode
CultureTalk: Our #CultureCodeCultureTalk: Our #CultureCode
CultureTalk: Our #CultureCode
 
The Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee ExpectationsThe Evolving Culture-Scape and Employee Expectations
The Evolving Culture-Scape and Employee Expectations
 
InterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCodeInterContinental Hotels Group's winning #CultureCode
InterContinental Hotels Group's winning #CultureCode
 
SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)SSD: Single Shot MultiBox Detector (ECCV2016)
SSD: Single Shot MultiBox Detector (ECCV2016)
 
11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition11 Stats You Didn’t Know About Employee Recognition
11 Stats You Didn’t Know About Employee Recognition
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 
How Google Works
How Google WorksHow Google Works
How Google Works
 

Recently uploaded

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckHajeJanKamps
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 

Recently uploaded (20)

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 

IDEO's CultureCode: Values that Get Us There