Update on social media marketing for CPAs and CPA firms - requested by Maryland Managing Partners on October 23, 2009. This presentation features how CPA firms are using social media for niche marketing, thought leadership, and boosting Search Engine results (SEO).
1. CPAS & Social Media
Social Media Briefing for Managing Partners
October 22, 2009
Tom Hood, CPA.CITP
Hood CPA CITP
CEO & Executive Director
Business Learning Institute
Maryland Association of CPAs
2. âA pioneer in using social media and Web 2.0 technologies in
accounting, Hood (and his team at MACPA) has tapped his
expertise to roll out one of the most extensive sets of resources
in the country for helping CPAs handle the recession.â
- Bill Carlino Editor Accounting Today Magazine
Carlino,
First featured in the Journal of Accountancy in June, 2008 and again in
August, 2009 for our pioneering work in social media applications for CPAs.
Tom & MACPA have been keynotes at numerous national conferences
including AICPA Tech +, CCH User Conference, Interchange, and others.
3. The New Math
Social Networking (Old)
+ Social Media (New)
= A change in the way we buildÂ
A change in the way we build
relationships
Source: Matt Goddard, CEO R2integratedÂ
4. It s all about your Whuffie
Itâs all about your Whuffie
Whuffie is the culmination of your reputation,Â
influence, bridging and bonding capital,Â
i fl b id i d b di i l
current and potential access to ideas, talentÂ
and resources, savedâup favors, andÂ
d d f d
accomplishments.
â Tara Hunt âThe Whuffie Factorâ
14. What can a blog do for you?
What can a blog do for you?
ďź Establish your company as a thought leader
Establish your company as a thought leader
ďź Reinvent your marketing strategy
ďź Build communities and improve customerÂ
relations
ďźE h
Enhance legislative advocacy
l il i d
ďź Expand your brand
17. Last two stories
Last two stories
⢠Client contact via
Client contact viaÂ
Facebook
⢠Staff relations viaÂ
Facebook
Leadership & Social MediaÂ
â panel of young professionals
AICPA Leadership Academy
Chicago, 2009
18. Challenges
⢠Social media requiresÂ
loosening the reins onÂ
technology platforms andÂ
access
⢠Social media managementÂ
requires constant care andÂ
feeding, as well asÂ
feeding, as well as
monitoring
⢠Because social media isÂ
MASS media, mistakesÂ
di it k
and missteps areÂ
a p ed
amplifiedÂ
19. Social Notworking?
Social Notworking?
This is defined as âTheÂ
s s de ed as e
practice of spending timeÂ
unproductively on socialâ
networking websites,Â
k b
especially when one shouldÂ
be working, or When youÂ
be working â or âWhen you
spend all days at your job onÂ
social networking sites suchÂ
g
as facebook,myspace andÂ
twitter.â
20. Research saysâŚ
"One day at work they took away our tools, like
One day at work they took away our tools, likeÂ
Facebook, Pandora, Bebo, NPR. Work is slowÂ
now, cold and boring." âSTEVE RESSLER, 27,Â
TAMPA, FLORIDA
In a social environment based on networked individualism, the
internet s
internetâs capacity to maintain and cultivate social networks has real
payoffs (in the workplace).ââ âThe Strength of Internet Tiesâ Report