2.
Why grow a following?
Quality vs quantity
Should I buy followers?
How to grow a following
Types of promotions
Why run a contest?
Things to consider
What are your goals?
Type of social media users
Software
Types of contests
Tips
Breakout
3.
“6 Benefits of Running Social Media
Contests” - http://bit.ly/1hmA8Wf
“13 Ingredients in the Perfect Social Media
Contest” - http://bit.ly/1jrBEbq
“Everything You Need to Run a Successful
Social Media Contest” - http://bit.ly/1mBGckq
4.
With any marcom effort, you should ask who
and how many are you reaching?
Social media: You can easily see who watches
you and who actually cares + you can react
No one wants to speak to an empty room
5.
What value do my followers bring?
Will they help push my messages?
Will they engage and hold conversations that
strengthen loyalty?
Will they buy my product?
15.
Remember goals
Follow the rules
Terms and conditions
Make use an app
Include CTAs
Include form to capture data
How will you notify winner?
Measure results
(Vaughan, 2013)
20.
Use a good app
Beware of rules
Encourage sharing
Promote
Consider a partner
Use the results!
(Pickering, 2012)
21.
Groups of 3
15 minutes
5 contest ideas
PR/marketing team for the following
companies:
Ashley Furniture, Toyota, Petsmart, Best Buy,
Make A Wish, New York State Tourism
22.
Reputation Management and Crisis
Communication
To do:
Read articles from #UticaCollegeSM and comment
Continue working on PPT presentations
Twitter presenter should be ready to present
23.
Baer, J. (2013, December 1). 13 Ingredients in the Perfect Social Media Contest. Convince &
Convert. Retrieved on February 23, 2014 from http://www.convinceandconvert.com/socialmedia-marketing/13-ingredients-in-the-perfect-social-mediacontest/?utm_content=buffer24813&utm_medium=social&utm_source=twitter.com&utm_ca
mpaign=buffer
Dyer, P. (2012, June 25). The 6 types of social media users. SocialMediaToday. Retrieved on
February 23, 2014 from http://socialmediatoday.com/pamdyer/564409/6-types-social-mediausers
Leaning, B. (2012, July 3). Everything you need to run a successful social media contest. Inbound
Blog. Retrieved on February 23, 2014 from
http://blog.hubspot.com/blog/tabid/6307/bid/33352/Everything-You-Need-to-Run-a-SuccessfulSocial-MediaContest.aspx?utm_content=buffer952bb&utm_medium=social&utm_source=twitter.com&utm
_campaign=buffer
Lee, A. (2013, March 14). 6 benefits of running social media contests. Maximized Social
Business. Retrieved on February 23, 2014 from http://maximizesocialbusiness.com/6-benefitsof-running-social-media-contests-8288/
Pickering, B. (2012, June 28). 8 tips for running social media promotions. Socail Media
Examiner. Retrieved on February 23, 2014 from http://www.socialmediaexaminer.com/socialmedia-promotion-tips/
Scott, D. M. (2013). The New Rules of Marketing and PR. New Jersey: Wiley.
Vaughan, P. (2013, August 9). 15+ stats to know before running your next social media contest.
Inbound Blog. Retrieved on February 23, 2014 from http://blog.hubspot.com/marketing/socialmedia-contest-stats-infographic