Contests and Promotions for Social Media

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Contests and Promotions for Social Media, Week 5 for PRL 408 at Utica College. Spring 2014.

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Contests and Promotions for Social Media

  1. 1. Utica College PRL 408: Social Media Thomas Armitage Week #5 February 26, 2014
  2. 2.              Why grow a following? Quality vs quantity Should I buy followers? How to grow a following Types of promotions Why run a contest? Things to consider What are your goals? Type of social media users Software Types of contests Tips Breakout
  3. 3.    “6 Benefits of Running Social Media Contests” - http://bit.ly/1hmA8Wf “13 Ingredients in the Perfect Social Media Contest” - http://bit.ly/1jrBEbq “Everything You Need to Run a Successful Social Media Contest” - http://bit.ly/1mBGckq
  4. 4.    With any marcom effort, you should ask who and how many are you reaching? Social media: You can easily see who watches you and who actually cares + you can react No one wants to speak to an empty room
  5. 5.     What value do my followers bring? Will they help push my messages? Will they engage and hold conversations that strengthen loyalty? Will they buy my product?
  6. 6.       Strategic activity Blogging Share to access Advertising Email marketing Online promotions
  7. 7.         Giveaways Sweepstakes Fan of the Week Trivia/quizzes Check-ins Coupons Tug of war or ceiling goal Contests (simple or user generated)
  8. 8.      Incentivize people to follow and share Build awareness Increase web traffic/subscribers Increase engagement Increase sales (Lee, 2013)
  9. 9.           Goals Target audience Software Type Platform Theme/name Timeline Graphics Rules Prize (Baer, 2013)
  10. 10.      Branding/awareness? Build fanbase? Get people talking? Boost web traffic? Sales? (Vaughan, 2013)
  11. 11.       No Shows (41%): Mix-n-Minglers (19%) Onlookers (16%) Newcomers (15%) Cliquers (6%) Sparks (3%) (Dyer, 2012)
  12. 12.          Wildfire (by Google) Hubspot Invovler ContestCore Vitrue Buddy Media Wishpond GroSocial Strutta
  13. 13.      Simple enter Share/hashtag use Comment, quiz or short story Photo/video submission Most votes (Vaughan, 2013)
  14. 14.         Remember goals Follow the rules Terms and conditions Make use an app Include CTAs Include form to capture data How will you notify winner? Measure results (Vaughan, 2013)
  15. 15.       Remember goals Iron out details Timetable Pick unique but memorable hashtag Respond accordingly Measure results (Vaughan, 2013)
  16. 16.       Goals Follow pin etiquette Rules Use hashtag and/or boards How will you announce winner? Measure results (Vaughan, 2013)
  17. 17.      Goals Develop a theme Tease it on multiple platforms Unique but memorable hashtag Measure results (Vaughan, 2013)
  18. 18.       Goals Tease it Set up form for submission Thank you page Share for additional entries Measure results
  19. 19.       Use a good app Beware of rules Encourage sharing Promote Consider a partner Use the results! (Pickering, 2012)
  20. 20.     Groups of 3 15 minutes 5 contest ideas PR/marketing team for the following companies:  Ashley Furniture, Toyota, Petsmart, Best Buy, Make A Wish, New York State Tourism
  21. 21.  Reputation Management and Crisis Communication  To do:  Read articles from #UticaCollegeSM and comment  Continue working on PPT presentations  Twitter presenter should be ready to present
  22. 22.        Baer, J. (2013, December 1). 13 Ingredients in the Perfect Social Media Contest. Convince & Convert. Retrieved on February 23, 2014 from http://www.convinceandconvert.com/socialmedia-marketing/13-ingredients-in-the-perfect-social-mediacontest/?utm_content=buffer24813&utm_medium=social&utm_source=twitter.com&utm_ca mpaign=buffer Dyer, P. (2012, June 25). The 6 types of social media users. SocialMediaToday. Retrieved on February 23, 2014 from http://socialmediatoday.com/pamdyer/564409/6-types-social-mediausers Leaning, B. (2012, July 3). Everything you need to run a successful social media contest. Inbound Blog. Retrieved on February 23, 2014 from http://blog.hubspot.com/blog/tabid/6307/bid/33352/Everything-You-Need-to-Run-a-SuccessfulSocial-MediaContest.aspx?utm_content=buffer952bb&utm_medium=social&utm_source=twitter.com&utm _campaign=buffer Lee, A. (2013, March 14). 6 benefits of running social media contests. Maximized Social Business. Retrieved on February 23, 2014 from http://maximizesocialbusiness.com/6-benefitsof-running-social-media-contests-8288/ Pickering, B. (2012, June 28). 8 tips for running social media promotions. Socail Media Examiner. Retrieved on February 23, 2014 from http://www.socialmediaexaminer.com/socialmedia-promotion-tips/ Scott, D. M. (2013). The New Rules of Marketing and PR. New Jersey: Wiley. Vaughan, P. (2013, August 9). 15+ stats to know before running your next social media contest. Inbound Blog. Retrieved on February 23, 2014 from http://blog.hubspot.com/marketing/socialmedia-contest-stats-infographic

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