PRL 408: Social Media
February 26, 2014
Why grow a following?
Quality vs quantity
Should I buy followers?
How to grow a following
Types of promotions
Why run a contest?
Things to consider
What are your goals?
Type of social media users
Types of contests
“6 Benefits of Running Social Media
Contests” - http://bit.ly/1hmA8Wf
“13 Ingredients in the Perfect Social Media
Contest” - http://bit.ly/1jrBEbq
“Everything You Need to Run a Successful
Social Media Contest” - http://bit.ly/1mBGckq
With any marcom effort, you should ask who
and how many are you reaching?
Social media: You can easily see who watches
you and who actually cares + you can react
No one wants to speak to an empty room
What value do my followers bring?
Will they help push my messages?
Will they engage and hold conversations that
Will they buy my product?
Comment, quiz or short story
Follow the rules
Terms and conditions
Make use an app
Include form to capture data
How will you notify winner?
Iron out details
Pick unique but memorable hashtag
Follow pin etiquette
Use hashtag and/or boards
How will you announce
Develop a theme
Tease it on multiple
Set up form for
Thank you page
Use a good app
Beware of rules
Consider a partner
Use the results!
Groups of 3
5 contest ideas
PR/marketing team for the following
Ashley Furniture, Toyota, Petsmart, Best Buy,
Make A Wish, New York State Tourism
Reputation Management and Crisis
Read articles from #UticaCollegeSM and comment
Continue working on PPT presentations
Twitter presenter should be ready to present
Baer, J. (2013, December 1). 13 Ingredients in the Perfect Social Media Contest. Convince &
Convert. Retrieved on February 23, 2014 from http://www.convinceandconvert.com/socialmedia-marketing/13-ingredients-in-the-perfect-social-mediacontest/?utm_content=buffer24813&utm_medium=social&utm_source=twitter.com&utm_ca
Dyer, P. (2012, June 25). The 6 types of social media users. SocialMediaToday. Retrieved on
February 23, 2014 from http://socialmediatoday.com/pamdyer/564409/6-types-social-mediausers
Leaning, B. (2012, July 3). Everything you need to run a successful social media contest. Inbound
Blog. Retrieved on February 23, 2014 from
Lee, A. (2013, March 14). 6 benefits of running social media contests. Maximized Social
Business. Retrieved on February 23, 2014 from http://maximizesocialbusiness.com/6-benefitsof-running-social-media-contests-8288/
Pickering, B. (2012, June 28). 8 tips for running social media promotions. Socail Media
Examiner. Retrieved on February 23, 2014 from http://www.socialmediaexaminer.com/socialmedia-promotion-tips/
Scott, D. M. (2013). The New Rules of Marketing and PR. New Jersey: Wiley.
Vaughan, P. (2013, August 9). 15+ stats to know before running your next social media contest.
Inbound Blog. Retrieved on February 23, 2014 from http://blog.hubspot.com/marketing/socialmedia-contest-stats-infographic