SlideShare a Scribd company logo
SWOT analysis
for any brand's
Social Media Marketing

by,
Kavi S
SWOT
As we know, SWOT - Strengths, Weakness,
Opportunities and Threats

High
fives and
Hurrays

It's alright
we can fix
it

Make
more
money

Hawk eyes
of
competitio
n
Analysis

points rule
Strengths
1. Consumer-centric solutions
2. Make presence in popular SM channels
3. Servicing wide range of industries
4. Create the 'Human' factor for the Brand
5. B2B customers networking can help gain B2C audience
6. Can focus on quality content over quantity
7. Broad minded approach in content creation
8. Investment and Interest over SMM
Weakness
1. New to SMM
2. Few followers or fans
3. Poor engagement with fans
4. Insufficient interactive content creation
5. Less creativeness or narrow minded approach in content
creation
6. Low target driven focus on key user segments
7. Restrictions on employees to use social networks
8. No frontier between the brand and users
Opportunities
1. Create a strong loyal community
2. Target niche markets and audience
3. Connect with happy customers via social media
4. Instand support via social networks
5. Connect with the 'Mavens'
6. Inter-connect all social channels and form a closed group
7. Create viral content - esp. for Youtube
8. Run social media contests and campaigns
Threats
1. Just another start-up brand image
2. Brand impersonalisation
3. Mediocre engagement
4. Negative followers hurling bad comments
5. Dominating presence of competitors
6. Impression of industry incompetence
7. Time consuming campaigns
8. Insufficient funds and resources
Thank You

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Swot analysis on social media marketing

  • 1. SWOT analysis for any brand's Social Media Marketing by, Kavi S
  • 2. SWOT As we know, SWOT - Strengths, Weakness, Opportunities and Threats High fives and Hurrays It's alright we can fix it Make more money Hawk eyes of competitio n
  • 4. Strengths 1. Consumer-centric solutions 2. Make presence in popular SM channels 3. Servicing wide range of industries 4. Create the 'Human' factor for the Brand 5. B2B customers networking can help gain B2C audience 6. Can focus on quality content over quantity 7. Broad minded approach in content creation 8. Investment and Interest over SMM
  • 5. Weakness 1. New to SMM 2. Few followers or fans 3. Poor engagement with fans 4. Insufficient interactive content creation 5. Less creativeness or narrow minded approach in content creation 6. Low target driven focus on key user segments 7. Restrictions on employees to use social networks 8. No frontier between the brand and users
  • 6. Opportunities 1. Create a strong loyal community 2. Target niche markets and audience 3. Connect with happy customers via social media 4. Instand support via social networks 5. Connect with the 'Mavens' 6. Inter-connect all social channels and form a closed group 7. Create viral content - esp. for Youtube 8. Run social media contests and campaigns
  • 7. Threats 1. Just another start-up brand image 2. Brand impersonalisation 3. Mediocre engagement 4. Negative followers hurling bad comments 5. Dominating presence of competitors 6. Impression of industry incompetence 7. Time consuming campaigns 8. Insufficient funds and resources