4. Like Campaigns, Social Ad On Facebook Page Visa Click like to support Team Visa athletes in the 2012 Olympics This is an example of a Facebook Social Ad. The ad is run on the right hand side of the screen in Facebook. Because it is a liking campaign, the title of the ad will be the Fan Page that you are linking to. Please see the asset requirement list for details on this ad.
5. Like Campaigns, Sponsored Story On Facebook Page This is an example of a Sponsored Story running on the right hand side of a Facebook Page. This ad is similar to the Social Ad before but is shown to you because people you know took specific actions. This is a premium placement within Facebook and links friends of fans. John Appleseed, Richard Dawson, and Michael Wuinn like Visa Visa
6. Social Ads Lead to Reveal Tab Visa When someone clicks on either the Sponsored Story or the Social Ad, they are brought to the fan page. We recommend an overlay “Reveal Screen” that has another call to action. This describes in greater detail what people are liking. The reveal could be exclusive content, coupons, special video, etc. Click like to support Team Visa athletes in the 2012 Olympics
7. User Likes the Page and Unlocks the Tab Once someone has liked the page, the main content is available to be viewed. One note is that the client can make any tab the default tab through the admin panel. Visa Go World
8. FACEBOOK CLICK CAMPAIGNS "PAY PER CLICK FROM FACEBOOK TO YOUR WEBSITE"
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10. Social Ads to Brand’s Landing Page Lunesta Are you tired of having trouble falling asleep? Sleep well and save on the wings of Lunesta! Above is an example of a Facebook Social Ad. The ad is run on the right hand side of the screen in Facebook. Notice the difference in title of the ad because it is a CPC campaign and there is no liking “in ad”. This example click takes the user to the page where they can get a free sample plus has all the legal info required by the FTC.
11. Social Ads to Brand’s Landing Page Children with Eczema? Therapeutics Clinical Research is conducting a new study for children with Eczema. Find out more today. therapeuticsresearch.com This example click takes the user to the clinical trial page where they can apply to the program. Again, this page has all the legal info required by the FTC. Above is another example of a Facebook Social Ad. The ad is run on the right hand side of the screen in Facebook. Notice the difference in title of the ad because it is a CPC campaign and there is no liking “in ad”.
14. Social Video – Fan Page Here is an example of the video integrated on a page within Facebook. Integrated Facebook Credits, Liking, Click Through, and Facebook Connect. WATCH THIS VIDEO AND EARN 1 FACEBOOK CREDIT See the Series See all of our Best Western Indie Films on YouTube! Best Western Earn
15. Social Video – In-Game Here is an example of the video integrated in a game within Facebook. The banner or a small icon in the game opens up the overlay video player. Integrated Facebook Credits, Liking, Click Through, and Facebook Connect. EARN 1 FACEBOOK CREDIT Watch our short film and earn 1 Facebook Credit! Watch Now See the Series See all of our Best Western Indie Films on YouTube! WATCH THIS VIDEO AND EARN 1 FACEBOOK CREDIT
16. Social Video – Leads to brand’s landing page EARN 1 FACEBOOK CREDIT Watch our short film and earn 1 Facebook Credit! Watch Now See the Series See all of our Best Western Indie Films on YouTube! WATCH THIS VIDEO AND EARN 1 FACEBOOK CREDIT This example shows the click through of the ad to the client’s video page. We can have the click through lead the user anywhere. See the Series
17. Social Video Here is an example of the video with the adjoining survey. Client has full control of the question and answers. Integrated Facebook Credits, Liking, Click Through, and Facebook Connect.
18. In-game Social Video, Option 2 Here is an example of the video as a small icon within a game.
21. Install Campaigns LOVE FACEBOOK GAMES? GET MORE CREDITS WHEN YOU INSTALL THE BING TOOLBAR! Install Now Here is an example of the install being run as an custom banner above a Facebook game. Clear call to action and branding.
23. RSVP/ EMAIL SUBMIT CAMPAIGNS "Facebook Connect button to give brands access to certain user information"
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25. Mailing List App Best Western Stay updated on Best Western deals and rewards by signing up for our mailing list Here is an example of the Social Ad driving to a Facebook page with the connect button (labeled here with Signup Today). Clicking on the Signup Today button would bring up the permissions screen. Best Western Mailing List Stay updated on Deals and Rewards. Signup for our Mailing List Signup Today
26. Facebook Permissions Best Western Mailing List Stay updated on Deals and Rewards. Signup for our Mailing List Signup Today Best Western is requesting permission to do the following Access my basic information Includes name, profile picture, gender, networks, user ID, list of friends, and any other information I’ve shared with everyone Send me email Company name may email me directly at users_email@gmail.com Access my data at any time Company name may access my data when I’m not using the application Manage my events Company name may RSVP to events on my behalf Access my profile information Likes, music, TV, Movies, Books, Quotes, About Me, Activities, Interests, Groups, Events, Notes, Birthday, Hometown, Current City, Website, Religious and Political Views, Education History, Work History and Facebook Status Here is an example of the permissions screen. This shows some of the permissions allowable.
27. Event Engagement App Paramount Click like to RSVP to the new Transformers: Dark of the Moon premiere! Here is an example of the Social Ad driving to a video landing page with the connect button (labeled here with RSVP now). Clicking on the RSVP would bring up the permissions screen. Paramount RSVP
28. Facebook Permissions Paramount RSVP Paramount is requesting permission to do the following Access my basic information Includes name, profile picture, gender, networks, user ID, list of friends, and any other information I’ve shared with everyone Send me email We may email me directly at users_email@gmail.com Access my data at any time We may access my data when I’m not using the application Manage my events We may RSVP to events on my behalf Access my profile information Likes, music, TV, Movies, Books, Quotes, About Me, Activities, Interests, Groups, Events, Notes, Birthday, Hometown, Current City, Website, Religious and Political Views, Education History, Work History and Facebook Status Here is an example of the permissions screen. This shows some of the permissions allowable.
29. Event appears on the users Events List Here is an example of the RSVP event posting within Facebook. Midnight in Paris Tomorrow 6:00pm
30. Event appears on the users Wall Here is an example of a News feed posting from the event confirmation Transformers 3D World Premiere
31. MOBILE APP INSTALL CAMPAIGNS "PAY PER MOBILE APP INSTALL"
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33. Mobile App Installs In-Game Texas Holdem Poker Free Install one of these applications to earn credits
36. Action Campaigns, Ultrawall We leverage the Ultrawall technology within Facebook apps and in the open web as well. The Ultrawall incentivises users to complete actions such as downloading coupons, installing software, registering in excahnge for Facebook credits. Book a room at Best Western and earn Credits! Book a room at any Best Western today and earn 10 credits immediately.
39. Twitter Campaigns, Followers LOVE FACEBOOK GAMES? Follow Black’s on Twitter and get More Credits Follow Ad creatives run on a Facebook game, and incentivise users to Follow a brand on Twitter in exchange for credits. Following a brand on Twitter will unlock credits.
40. Twitter Campaigns, ReTweets LOVE FACEBOOK GAMES? ReTweet what your favorite brands are saying on Twitter and get More Credits ReTweet Ad creatives run on a Facebook game, and incentivise users to Retweet what brands have tweeted on Twitter. Retweeting a brands tweet will unlock credits.
41. Twitter Campaigns, Followers LOVE FACEBOOK GAMES? Follow Best Western on Twitter and get Credits Ad creatives run on a Facebook game, and incentivise users to Follow a brand on Twitter in exchange for credits. Following a brand on Twitter will unlock credits. Follow Follow Best Western on Twitter and earn 1 Facebook Credit
42. Twitter Campaigns, ReTweets Ad creatives run on a Facebook game, and incentivise users to Retweet what brands have tweeted on Twitter. Retweeting a brands tweet will unlock credits. LOVE FACEBOOK GAMES? Retweet what Best Western is saying on Twitter and get Credits Retweet Retweet what Best Western is saying and earn 1 Facebook Credit We have a 20% off deal happening today ONLY on all Best Western reservations. Book today! Please RT :)
45. LinkedIn Campaigns, CPC Creatives Ad creatives run on a LinkedIn pages and include a Headline, image, and copy. These creatives link to a specified brand landing page. Traveling for business? Book a great room at one of our nationwide hotels! Book A Great Room
