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Music Industry Players For Web

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Shortly after I started brainstorming for this Music App idea I found ReverbNation which seems to do a great job doing a very similar thing. I am still considering getting into the business, but …

Shortly after I started brainstorming for this Music App idea I found ReverbNation which seems to do a great job doing a very similar thing. I am still considering getting into the business, but reevaluating my approach.
-ThinkSketchDesign

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  • 1. Prototypical Players in the Music Industry Ashley: The Boffos: Diva Garage Band g Musician Musician 1: Orion: Kate: Hipster iPod Professional Fan Fan 2: DJ-Dan Mike: Career DJ Mp3 Blogger B l o g g e r- D J B l o g g e r- D J 3: EMI: Jimbo: Major Label Indie Label Promoter Promoter 4: PBR Staduim: The Mule: Staduim Venue Dive Bar Venue Ve n u e Ve n u e 5: Grasshopper: Trish: Consumer Retailer Local Activist Pa r n t e r Pa r n t e r 6: AndriodFund: Boffo Fans: Organized Investor Fan Micro-investors Investor Investor 7: C a Cau a l s S e rCao u s i ThinksketchMediaProductions
  • 2. Prototypical Players in the Music Industry 1: The Musician “The Boffos” played their first gig three years ago at a local bar. Today, they have lots of local fans and play a weekly gig that pays for Casual their equipment and bar tab. They all have other day jobs. They sometimes joke about trying to “make it” one day, but mostly just do it for fun. Last summer they went on tour through Oregon and Washington where they met some great musicians and new fans who The Boffos visit their myspace band page to see their tour schedule and hear their new home recordings. Buying: Fan Exposure, Equipment Selling: Fan Attention (Ads), Venue Revenue, Tickets Ashley is getting pretty famous, but it has been a long road. Until she started touring across the country, she never made enough money to Serious pay rent. Her label recently appointed her a new manager who keeps her on a demanding schedule. She loves her fans and wouldn’t trade her new lifestyle for anything. But she’s exhausted, her contracted album is overdue, and she misses the old days when she just Ashley sang what she felt without seeking the approval of her label. Buying: Fan Exposure, Managment, Studio Production Selling: Fan Attention (Ads), Tickets, Merchandise ThinksketchMediaProductions
  • 3. Prototypical Players in the Music Industry 2: The Fan Kate listens to her iPod while running and driving to work. She likes music that makes her want to dance. She doesn’t “discover” new Casual music because she “doesn’t know what to look for,” but she loves it when her friend emails her a great song that she’s never heard. She says she’s too old to give friends CDs for their birthday like she used to, but she sometimes will “gift” them music on iTunes. Her “guilty Kate pleasure” is to Gchat with friends about the latest pop-stars gossip on celebrity blogs. Buying: Online Music, Concert Tickets, Merchandise, Pop News Selling: Attention (Ads), Friend Influence, Network Node Data Orion is proud of his “vast knowledge” of music. He and his friends discuss the artistic triumphs and failures of every new album. Serious They see a lot of shows together, but avoid the acts that have “totally sold out.” Orion follows many music blogs and online radio shows. He buys some music, but pirates some of it too because the corporations take all the money from album sales anyway. He plays guitar and Orion blogs his home recordings, but for sheer irony, he explains, to make fun of annoying hipsters. Buying: Online Music, Show Tickets, Merchandise, Music News Selling: Attention (Ads), Friend Influence, Network Node Data ThinksketchMediaProductions
  • 4. Prototypical Players in the Music Industry 3: The Blogger-DJ Mike keeps a music blog and is an avid reader himself. His friends visit his blog daily to seek recommendations. Mike is nostalgic for mix Casual tapes, and isn’t satisfied with how music is shared today. He says it’s too expensive to buy all of the songs yourself and it’s too hard to compile links from so many different websites. He is proud of his 50 daily page views and loves to email with his fellow bloggers. Mike is Mike also a DJs for a local club called “The Mule,” and helps them find new artists to play there. Buying: Online Music, Web Services Selling: Endorsement (click-through), Reader Attention (ads) DJ-Dan has been working in the radio business for 20 years. He has an affinity for new technology and quit his FM radio show to work Serious for Pandora where he curates the jazz genre. He also writes for a major music blog. He eagerly reads music and tech blogs to find new web innovations for discovering and sharing music. He believes that musicians need to be paid more, but that restricting file sharing DJ-Dan isn’t the answer. He says he’s skeptical about advertising, but that it’s probably the future. Buying: Online Music, Web Services Selling: Endorsement (click-through), Reader Attention (ads) ThinksketchMediaProductions
  • 5. Prototypical Players in the Music Industry 4: The Promoter Jimbo was 19 when his friend’s band, “The Boffos” wanted a fake manager to impress big venues and book a show. Jimbo never Casual missed a show anyway, so he started helping out under the pseudonym “lost cat records.” It turned out Jimbo was a great manager and a few months later he was booking big shows. Years later when “The Boffos” signed with a big label, Jimbo decided to quit his day job Jimbo and take on 5 new local bands. He makes just enough to pay the bills, but he loves it. Buying: Profit share of content owned by musicians. Selling: Management Service EMI, one of the “big four” record companies, faces a new era in music. Just as the 20th century saw a market shift from sheet music Serious and piano rolls to recorded music, the 21st century is shifting from recorded music to other market sources like concerts, branding, and ad revenue. Facing the recession, EMI must cut a third of the 5000-plus worldwide workforce. They are desperate to keep their control of the EMI Group industry and are scrambling to predict new ways they can adapt to the changing market. Buying: Musicians’ content rights Selling: Musician’s recordings, tickets, Branding, Ad Revenue ThinksketchMediaProductions
  • 6. Prototypical Players in the Music Industry 5: The Venue “The mule” used to be the town’s only saloon. Then, 40 years ago, an influx of new bars and nightclubs nearly drove them out of business. Casual They saved themselves however, by hosting nightly live music; A year later they transformed themselves into a very successful neighborhood bar. They now have a reliable “built in crowd” of regulars who come for the cheap drinks and great music. The bar often pushes capacity The Mule when the night’s band brings in additional crowds of their loyal fans. Buying: Exposure (Ads/word of mouth), bar equipment Selling: Drinks, Tickets, Endorsements, Exposure PBR Stadium hosts everything from religious conventions to sports games. But nothing packs the house more full than a big musician Serious like THE BOSS. While there are some risks attached to pop concerts, and record labels take a huge cut of ticket sales, a concert can still pay the monthly bills all in one night. PBR Stadium Buying: Equipment, Civic Utilities, Exposure Selling: Tickets, Food and Drinks, Merchandise, Endorsements ThinksketchMediaProductions
  • 7. Prototypical Players in the Music Industry 5: The Endorsement Partner Activism needs leaders. Trish discovered that musicians play an invaluable role in raising awareness for important causes. Trish has Casual earned great public respect for her dedicated fight against AIDS, but nevertheless, in tackling local poverty she struggled to gain the same attention from all her neighbors. Her breakthrough was hiring local musicians for her rallies. While supporting local art, she was Trish able to powerfully bridge social disconnects and speak out to all demographics. Buying: Supporter Time, Attention, & Donations, Exposure Selling: Cause Support, Community Aid, Cause Exposure Grasshopper design sells thousands of Electric Folding Bicycles world wide. While their revolutionary design sells very well after Serious establishing a seed market, it struggles to take hold in a new region. In Amsterdam they launched an effective viral marketing campaign that gave bikes to young rock bands to show off and promote at shows. The bands were proud to give their “cool” blessing to a Grasshopper funky green company, and happy to pay studio rent with their small promotion commissions. Buying: Endorsement Selling: Free product, Sponsorship Funds ThinksketchMediaProductions
  • 8. Prototypical Players in the Music Industry 7: The Investor Fans of “The Boffos” fall in love at first listen; they just know the band will make it big. These fans are not just album buyers, they are a Casual veritable grass roots network that goes to every local show and evangelizes the band to their friends. So when “The Boffos” were pressured to sell music rights to pay for their tour, their fans started a facebook micro-investor account. “The Boffos” bought a manager, Boffo Fans held onto their profits, and shared their success with their friends and fans. Buying: Artist Profit Share, “Fantasy League” Entertainment Selling: Financial Support, Evangelism, Global Fan Base (tickets) The Music for Androids blog offers thoughtful music recommendations to their listeners. And with thousands of daily visits, they have Serious given exposure to their favorite musicians. But sadly they’ve seen many local bands make it big without seeing much profit because they couldn’t afford to own their content rights. So MFA started a listener supported investment fund that loans production money to promising AndroidFund artists. Now, listeners are even more active, eager to share in the artists’ success stories. Buying: Artist Profit Share, Audience Loyalty Selling: Artist Profit Share, Recommendation (Ad) ThinksketchMediaProductions
  • 9. Prototypical Players in the Music Industry The 2 minute Pitch Falling music sales has pushed the music industry into a crisis. Major corporations are tightening their market grip and drafting ever Casual more suffocating contracts that musicians can’t afford to leave. Meanwhile, around the world un-contracted musicians make up a huge long-tail market for whom the Internet could easily provide Name resources. So why is myspace – a tool for teenage gossip – still the standard tool for independent musicians? We’ve ignored local Buying: because our preconceptions about music monetization have blinded musicians us from seeing their needs as a new market. We have neglected music’s most Selling:long tail - the enormous traffic that it generates in social networks both lucrative online and in concert venues. Irit lorem nismod er illaorting euip ex et, qui BrandName is a complete management tool for vel diam zzriusci eugue enim enibh erostie independent musicians. It will quickly fill the market void to become the andrerosto duis nostrud ex elit augait iuscill industry standard for two reasons: Serious 1: It will revolutionize the way local praestrud esenis adio ent lorperos global musicians are discovered by their erat, veriure micro-niche audience. con utatie do odolortionse faciduis num zzrilis 2: It will empower musicians to monetize feuismodit content using diverse tools nulla their own nim iriusto conse diamet from custom merchandise to genre-unionized ea facin henim ing et aut landrem prat acilisl advertising. duismodip ea faccum dolorer summy nim BrandName does not duplicate existing services like facebook, or last.fm, iuscilit dolore volent eumsandre consequipit Name but rather builds databases under them eum widgets dolorper sum dolor alissi alisi and irit prat on top of them. Behind the scenes we run Social Network Analysis ercipit, conullut alit autpat iusci enisim erilit in Mapping, At-will Ad-Sponsorship Auctioning, and a revolutionary non-keyword based “preference search engine,” Buying: Selling: ThinksketchMediaProductions
  • 10. Prototypical Players in the Music Industry The 2 minute Pitch but to the user, our interface is so simple it is practically transparent. Are you a musician who wants to reach your potential audience all around the world? Do you want to connect with venues and map out your tour across the country? With BrandName it’s as easy as signing onto facebook and searching on a Google map. At BrandName we have studied the music industry’s changing history from Tin Pan Alley, to offshore pirate radio, to Napster, to cloud-sourced data streaming. We see past our era’s legal battles over social networks and digital storefronts. We understand that one constant in the industry will always be the army of hard working, social networking, grassroots local musicians. We are empowering them to take music back into their own hands. ThinksketchMediaProductions