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Jammbox | MidemNet Lab 2011


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One of ten presentations made by innovative mobile music startups for the "Mobile Applications" category of MidemNet Lab 2011, MIDEM's startup competition.

It’s the world’s first
personalized music magazine.
It’s a music magazine
that’s made just for you.

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Jammbox | MidemNet Lab 2011

  1. 1. 99 days ago, we submitted our iPadapp ‘Discovr’ to Apple for review.
  2. 2. 77 days ago we got approvedand we released version 1.0to the world.
  3. 3. 66 days ago we started getting press.
  4. 4. 6 “ Discovr eleganty delivers the world of music to iPad ” - Eliot Van Buskirk ( / Wired Magazine)6 days ago we started getting press.
  5. 5. 55 days ago we were a Top 25music app in 12 countries.
  6. 6. 44 days ago we were a Top 10music app in 17 countries.
  7. 7. 4 US, UK, Australia, Canada, Germany, Italy, Switzerland, Belgium, Austria, Russia, Netherlands, Portugal, Ireland, Croatia, Denmark, Finland, and Sweden.4 days ago we were a Top 10music app in 17 countries.
  8. 8. 33 days ago, Apple contacted us tosay they were going to feature us.
  9. 9. 22 days ago, our saleswere climbing thru the roof.
  10. 10. 11 day ago, we were being shownon the front page of the Apple Store.
  11. 11. 00 days ago (today) I’d like to announcethe official launch of Discovr at Midem2011. Hello!
  12. 12. Discovr - Version 1.1We help you find great music.
  13. 13. So, that was last week . . .» what’s next for Jammbox?
  14. 14. Well,Discovr is actually justa little side project for us.
  15. 15. We’re actually buildingsomething much bigger,and much, much cooler.
  16. 16. it’s called:
  17. 17. It’s the world’s firstpersonalized music magazine.It’s a music magazinethat’s made just for you.
  18. 18. the problemThere’s so much musical content in the world right now.How do you find the stuff you like? blogs information overload social media status updates content explosion realtime twitter streams = pain attention crisis instant messages RSSuser generated content People see 34 billion bits of information online every day There are 1.2 zettabytes of data today with an estimated – the equivalent of 2 books 35 zettabytes by 2020 a day
  19. 19. the solution ispersonalization.Highly personalized,relevant music content,is delivered to youbased on what you like.
  20. 20. Meet Sarah,She loves music.Sarah loves music, but she finds ithard to keep up with all the bandsshe likes.So she downloads the app andgets a custom music magazinethat’s made just for her.
  21. 21. What’s inside Sarah’s magazine? It’s local. It’s social. It’s realtime. It’s interactive. It’s all about the stuff she likes.
  22. 22. This week’s feature for Sarah. Last week, Sarah listened to Kanye West Feature Mike Davis. MTV, 1hr ago. 47 times. So this week her mag Uber producer Kanye West has has a full length feature wasted little time before creating his next musical opus. On the on Kanye. weekend the Louis Vuitton icon told his fans about his joint album Watch The Throne with There’s a special fellow hard-hitter Jay-Z. backstage interview “Watch the Throne is out now said Kanye after performing with with Kanye, videos of Jay-Z at the opening of the Marquee ... her favorite Kanye songs, and all the latest Kanye gossip.
  23. 23. Content from Sarah’s friends. Some of Sarahs friends spend all of their time discovering new music. They find all kinds of killer stuff, like songs, videos and blogs. All of this shows up in her mag. Now she can listen, watch, read, & share, all in one place.
  24. 24. Local content from Sarah’s city. Sarah loves live music, so we matched up her Gotye favorite bands with the bands that are playing in her city this week. We think she should check out Gotye at the City Recital Hall in Sydney this Thursday. Live at the City Recital Hall, Sydney. 27th Jan 2011 . Tickets $56 We even included a live video from Gotye’s last gig and links to buy tickets to the show.
  25. 25. The latest content for Sarah. Right now. There’s so much going on in the world right now. Trending Rihanna ‘Loud’ So Sarah gets a realtime 4026 tweets. 1769 shares personalized stream about up 76% from last week. the music she loves. Twitter, Facebook, and the realtime web, all filtered so it’s just for her. All the music Sarah loves. All in one place. Always up to date.
  26. 26. Targeted premium branded content Sarah wants to know everything about her favorite artists, so we show her ads that are relevant to the stuff she likes. The ads are rich, and interactive. It’s premium branded content that fits right Out now: The new album from Kanye into her magazine West & Jay Z - ‘Watch the Throne’. experience.
  27. 27. subscription model Free Branded Users + Subscribers + ContentFree basic service. Premium subscription. Premium brandedLimited features. Fully featured. content advertising.Drives demand Access to premium Targeted advertisingand conversion to content and features. focused on greatsubscribers. customer experiences & engagement.
  28. 28. Founder & CEO - David McKinneyteam Former UK Top 40 artist. Promoted my own record into the Top 40 charts using social media for a total spend of $282.CFO CTO & Development Team Matt Macfarlane Tamas Nepusz Former head of international biz Stuart Hall dev at Swiss Telecom, and former Nathan Hamey head of M&A at both Deutsche Darcy Laycock Telekom and Equant NV. Tony IssakovAdvisors Phil Morle - Startup strategy. Nathan Beckord - Venture growth. Former CTO of Kazaa for 5 years. Venture Archetypes (US) Steve Mayall - Mobile music strategy. Greg Pryor - Legal. Reed Smith (UK) Director of Music Ally (UK) Legal counsel for Last FM -> CBS.
  29. 29. So that’s it. We’re Jammbox.Welcome aboard.One more thing. We’ve just closed our first roundof funding. It’s from Australian VC firm Yuuwa Capital.Thankyou,@jammbox
  30. 30. Local Social Realtime Discovery Web-based Personalized General news Music-focusedLarge company Mass market target iP Fl ad ip b ag competition oa rd , gr Pu ls eg e, at Ap ol or Pe lo s , Pa G rs pe ra v r.l on ity i ,M al y6 iz se ed ns e w iP ... a M d eb ur m do c h, ag Br an az so i n n St ... es re Sp ot a m ify in ,M og g ,R au M ha ps di Ro us od y o llin ic ... g m St on ag e, N M Ja az m E, in Sp H m in es ow ... ar e bo w x e di ffe m re ag n t? az in e
  31. 31. the opportunityTablet computing has exploded.Apple sold 7.3 million iPads in thelast quarter alone. Apple 2011 iPad users are engaged- The fastest selling electronics device, ever. Two-thirds of iPad owners use their iPads 1-5 hours a day. Business Insider. iPad users love music apps 50% of the top paid iPad app Backdrop of Consumer Trends downloads are music based. Music Ally. Location, social media, and realtime data. New types of consumer behaviour are growing around these trends, resulting in opportunities for monetization.