This is a description of an event proposal including hip hop artists Devin The Dude, Coughee Brothaz, Curren$y, and Smoke Dza.

1. Devin The Dude: The 420 Review
Live from the 9:30 Club w/The Coughee Brothaz, Curren$y, & Smoke Dza.
Washington, DC
4/20/11

2. What is the purpose of the event ?
This event is intended to raise funds for marijuana policy
organizations specifically for medicinal uses. Also, this event will
be used as a means to state the other uses of marijuana other
than being recreational for illegal activities.

3. Who Is Devin The Dude?
Known for his work with his group Odd Squad
in the 90’s on Rap-A-Lot Records, Devin The
Dude has become one of the most known hip
hop artists in the industry. Based out of Houston,
TX. with his brand of humorous yet raunchy and
sedated music has been celebrated by a diverse
fan base with an extensive catalog. He has
worked with artists such as Dr. Dre, Scarface, DJ
Premier, Dilated Peoples, and many more.

4. And The Coughee Brothaz?
The formerly known as Odd
Squad consists of members
Devin The Dude (the headliner),
Jugg Mugg, Tony Mac, 14K, and
Blind Rob. Formerly known as
Odd Squad, they released their
debut album on Rap-A-Lot
Records, Fadanuf Fa Everybody.
At the time it was 3 members.
Expanding with Tony Mac and
14K, the Coughee Brothaz have
released “Waiting to Exhale”
with rave reviews.

5. And Curren$y?
Formerly signed to Cash Money
Records, we have Curren$y from
New Orleans, LA. Pushing mix
tapes with his JETS International
crew (Trademark Da Skydiver and
Young Roddy), has put him in a
position to work with Dame Dash
and Ski Beatz (producer for Jay-Z,
Camp Lo, and etc.) His recent
signing to Warner Bros. has put him
in a position to work with the
critically acclaimed producer, The
Alchemist.

6. Who is Smoke Dza?
Hailing from Harlem, NY., we have the
prominent emcee who is known for his mix
tape catalogue from the mid-2000s. His
recent highly praised release, George Kush
Da Button, has gained him more notice in
the hip hop industry. Gaining support from
the likes of Frank 151 Radio and affiliates
of Dame Dash’s DD172 label, has
prompted the young talented artist to work
with Asher Roth, Devin The Dude, Curren
$y, Big K.R.I.T., and many more.

7. What is the 930 Club
and where is it located?
The 9:30 Club is located in the heart of Washington, DC nearby
Howard University and two blocks from the U Street Cardozo
Metro Station (Green Line). As a well-known performance
venue, the 9:30 Club has held events for performances such as
Dave Mathews Band, Cypress Hill, Janelle Monae, My
Chemical Romance, Nas, and many others. It is a performance
venue owned in conjunction with the Merriweather Post
Pavillion and I.M.P. venues. It can hold up to 3,500 people for
its capacity.
815 V Street NW
Washington, DC 20001
www.930.com

8. Artists Schedule
1:00 PM - Venue Set Up
2:00 PM - Load In with the sound equipment
3:30 PM - Sound/Lighting Crews setup
5:00 PM - Smoke Dza soundcheck
5:20 PM - Curren$y soundcheck
5:40 PM- Devin The Dude/Coughee Brothaz soundcheck
6:00 PM - All artists rest and to attend other needs
9:00 PM - Doors open and DJ spins music
10:00 PM til 10:45 PM - Smoke Dza
11:00 PM until 11:45 PM - Curren$y
Midnight until 1:00 AM - Devin The Dude w/Coughee
Brothaz
1:30 AM - Breakdown

9. Essentials for each artist
Dressing Room
-10 ashtrays
-12 packs of easy EZ-Rider Rolling Papers.
-a cooler with assorted beers and liquor
(mostly Heineken, Corona, Ciroc, Jameson, etc.).
Sound
- Mininum of 2 Microphones on stage.
-A table for the DJ equipment.
Security
- 5 floating security guards nearby the dressing rooms that do not
allow any unwanted guests.

10. Special Requests
Devin The Dude/Coughee Brothaz
- 6 microphones (sound)
- 5 crates of strawberries and a 24-pack of
Miller Lite (dressing room)
Curren$y
- TV and DVD player with Family Guy
episodes (dressing room)
Smoke Dza
-3 cartons of Orange Juice and PS3 w/Madden
2011 and TV (dressing room)

11. Prices for the show
Pre-Sale tickets = $30 through ticketfly.com and
customers will receive an exclusive downloadable
mix tape created for this event via email. First 30
pre-sale tickets are eligible for a raffle to receive
VIP access backstage and a gift bag of
autographed CDs from all artists and various
clothing from the sponsors.
Tickets at the door = $35 and promotional items will be
given at the door on a first come, first serve basis while
supplies last.

12. Expenses/Costs/Sales Predictions
Devin The Dude = $8,000
Coughee Brothaz = $7,500
Curren$y = $7,000
Smoke Dza = $7,000
Expected Sales = 700 are predicted to buy the
presale tickets. At the door sales, are expected to
make 400 sales. The pre-sales total up to $21,000.
At the door sales, total to $14,000. $35,000 profit
from sales which is enough to cover the
performers fee and pay the staff at the end of the
night. 15% of the proceeds that the artists recieves
goes to the organizations that support medicinal
marijuana policies.

13. You do have some sponsors, right?
Yes, we do. As a matter of fact, we will have some of our
sponsors choose a representative from their organization and
speak in between parts of the show to give an education on
medicinal marijuana. As well as what services they provide as an
organization. The following sponsors will be present:

14. Risks Involved
Financially
- The risk is that the goal is not met and the
dependency is upon the sales at the door solely. The
resolution for this is that the sponsors understand the
money invested may not add up to the 15% invested
in the show in a contract.
Security
- The patrons at the show will constantly try to
smoke marijuana in the audience. Therefore,
security will be on site in the crowd to escort those
out who would do so.

15. What I’ve learned?
Putting together an event like this would have to have more
heavily detailed contracts involved. So that all artists and
sponsors know what they are putting into this show as well
as what they are receiving out of it. Also, the fact that this
show is based on a heavily debated topic, extra pre-cautions
for security would be needed and detailed carefully.

16. Any Questions?
Thank you for your time and attention.