1. Facebook Marketing
Non-Governmental Organizations

2. Facebook
• #1 Social Network
• Community Driven
• Content is King
• Interaction Rules

3. Facebook Page
• Your Social Presence
• Pages, Groups & Profiles

4. Community
• Every successful Facebook Marketing
requires a Community
• A Social Community is a cohesive
network of fans who are willing to
interact with you and talk to each other
about you.

5. Be Stylish
• Find your tone
• Decide on your approach
• Be thorough
• Answer, Answer, Answer

6. Share & Engage
• Your Story - Their Act
• Share, but Share Right
• The Engagement Mix
• High Performers

7. Be Pro-Active
• Target to Engage
• Share to Reach
• Advertise to Spread

8. The Formula
• Engage + Reach = ?

9. Understand
• Facebook Insights are a Great Tool
• Likes, Reach, Engagement, Virality
• EdgeRank

10. Go Deeper
• Monitoring
• Online Reputation Management

11. Twitter
Quick and Smart

12. Why Twitter
• Real time communication
• Short bursts of information

13. Do
• Engage with followers
• Retweet interesting content from
important sources
• Always answer
• Take part in (or start) twitter discussions
about your field
• Create and use lists

14. Don’t
• Follow too many accounts
• Leave your account idle
• Just re-post content from other platforms
• Never have a negative tone

15. Cool Examples
• http://www.youtube.com/watch?v=d3e7_NJznNY
• http://awards.engauge.com/MCRFamilyNight/

16. Slideshare
Share your work!

17. How to use Slideshare
• Original Content
• Follow important accounts related to
your field
• Engage with other accounts

18. How to use Slideshare
• Brilliant source of information
• Good way to show your activities and
spread content to other platforms
• You will find this presentation there too

19. LinkedIn
Be proffessional

20. How to use LinkedIn
• LinkedIn the the #1 professionally
oriented social network
• It is about networking and exposure to
professionals
• LinkedIn allows you to get recommended
by partners and clients

21. How to use LinkedIn
• Needs daily community management
• Post regularly
• Content should be text, links, photos

22. Google+
Google. Need we say more?

23. How to use G+
• G+ is now the #2 social network (after fb)
• It is community driven
• G+ is more about information search
than content spread (not as much share as
fb for example)

24. How to use G+
• G+ is SEO driven. It has huge impact on
the ranking of websites through social
linking
• G+ is a primary source for Google
Organic Searches
• Content should be text, links, photos,
videos

25. How to use G+
• Needs daily community management
• Regular/Weekly posts and linking

26. Just be you!
Thank you.