What transmedia storytelling is? What transmedia storytelling is NOT? An homage to Henry Jenkins, compiling 7 myths and the 7 principles he proposed.

1. THE MAPS OF OZ
Transmedia storytelling and possible
futures of communications
@barbararmota
@osalquimistas

2. transmedia storytelling
TMST

3. #transmedia

4. 7 7
MYTHS
By
PRINCIPLES
Henry Jenkins

5. 7 7
MYTHS
By
PRINCIPLES
Henry Jenkins

6. 7 myths about transmedia storytelling
1) TMST = +1 media
flickr: esqueci... sorry.

7. 7 myths about transmedia storytelling
2) TMST = just a marketing strategy
flickr: ericahastings

8. 7 myths about transmedia storytelling
http://youtu.be/jZ6-J_6EdPI

9. 7 myths about transmedia storytelling
VIRUSES SPREAD WITHOUT
PARTICIPATION, VIDEOS DON’T.

10. 7 myths about transmedia storytelling
BRAND STORIES
TMST
PLATFORMS FANS
Turning an IP
into a brand

11. 7 myths about transmedia storytelling
BRAND STORIES
TMST
PLATFORMS FANS
Turning a brand
into an IP

12. 7 myths about transmedia storytelling
NARRATIVE,
FOCUS SHOULD BE ON THE
NOT ON THE TECHNOLOGY.

13. 7 myths about transmedia storytelling
3) TMST = ARG
(though both depend on platforms, participation, engagement)

14. 7 myths about transmedia storytelling
4) TMST is for geeks
(though early adopters might be more likely to take full advantage of it)
5) TMST is for blockbusters
(it has been succesfully used to build up audiences)
6) TMST is so last year (we have only began to see its potential)

15. 7 myths about transmedia storytelling
7) Everything should go TMST (so not true)

16. 7 7
MYTHS
By
PRINCIPLES
Henry Jenkins

17. 7 principles of transmedia storytelling
11.2 milhões de espectadores
1) Spreadability x Drillability

18. 7 principles of transmedia storytelling
1) Spreadability x Drillability

19. 7 principles of transmedia storytelling
2) Continuity x Multiplicidade

20. 7 principles of transmedia storytelling
2) Continuity x Multiplicidade

21. 7 principles of transmedia storytelling
IMAGE CAPTURE
http://vimeo.com/9413061
DRIVE MODE
3) Immersion x Extractability

22. 7 principles of transmedia storytelling
3) Immersion x Extractability

23. 7 principles of transmedia storytelling
4) Seriality

24. 7 principles of transmedia storytelling
4) Seriality

25. 7 principles of transmedia storytelling
5) Subjectivity

26. 7 principles of transmedia storytelling
A story... A character... A world.
6) Worldbuilding

27. 7 principles of transmedia storytelling
6) A world: Oz

28. 7 principles of transmedia storytelling
7) Performance / participation

29. 7 principles of transmedia storytelling
http://youtu.be/EBM854BTGL0

30. THANK YOU!
@barbararmota
@osalquimistas
www.thealchemists.com
barbara@thealchemists.com