Doing Business in the Digital Era...Are You Mobile Ready?

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Doing Business in the Digital Era...Are You Mobile Ready? …

Doing Business in the Digital Era...Are You Mobile Ready?

Presentation given by Don Tomoff of Thornhill Financial at the Lakeland Small Business Symposium on May 15, 2012.

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  • 1. “Road to $uccess” Lakeland Small Business Symposium May 15, 2012 Doing Business In The Digital Era – Are You Mobile Ready?May 15, 2012 Don Tomoff | Thornhill Financial, Inc.
  • 2. Introduction Consider... Why? What? How? ConclusionTo Reach Me... don@tomoff.com May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 2
  • 3. Introduction Consider... Why? What? How? Conclusion Why Do I Do This...? The content was informative and interesting...? 3% Strongly Agree Agree 45% 52% Neutral Disagree Strongly DisagreeSurvey results from recent Conference presentation May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 3
  • 4. Introduction Consider... Why? What? How? Conclusion Why Do I Do This...? The topic was appropriate and relevant to my work... 10% Strongly Agree 38% Agree Neutral 52% Disagree Strongly DisagreeSurvey results from recent Conference presentation May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 4
  • 5. Introduction Consider... Why? What? How? ConclusionWhy Do I Do This...?Client Comments: “Don met with our CEO and I to discuss the opportunities he saw in integrating the iPad into our business. We bought his vision and a few iPads. They quickly become an indispensable tool for our entire senior leadership team. The iPads allow complete mobility in accessing the data that drives our business.” May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 5
  • 6. Introduction Consider... Why? What? How? ConclusionGoals of This Session...Understand Why? – Mobile = Flexibility and Advantage – A fundamental shift is occurring... – Expectations are changing! What? – Digital environment crushes paper – Workflow processes will need to change How? – Leverage cloud services, smartphones & tablets May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 6
  • 7. Introduction Consider... Why? What? How? ConclusionConsider...Mobile Internet Revolution... May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 7
  • 8. Introduction Consider... Why? What? How? Conclusion This is what’s happening...Source: www.dosomething.org May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 8
  • 9. Introduction Consider... Why? What? How? ConclusionThe Mobile “Tsunami”In Gartner’s Top End-User Predictions for 2011, three of the11 items in the list relate to mobile. Those predictionsinclude:• By 2015, companies will generate 50 percent of web sales via their social presence and mobile applications.• By 2014, 90 percent of organizations will support corporate applications on personal devices.• By 2013, 80 percent of businesses will support a workforce using tablets. May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 9
  • 10. Introduction Consider... Why? What? How? ConclusionConsider...Fifteen years ago, most home computers werent even linked to the Internet.Today, our computers are both linked and, in many cases, mobile.  Two-thirds of 4- to 7-year-olds have used an iPhone or iPod  6% of 2- to 5-year-olds have their own smartphone  50% of 11 year olds have own cell phone  10% of households with children aged 6-12 have iPads (compared with only 3% of other households); 35% of these households with young children plan to buy some brand of tablet computer in the next year  72% of the 100 top-selling education apps in Apples iTunes App store this year were aimed at preschoolers and those in elementary schoolSource: HBR Blog - “How Mobile Technologies Are Shaping a New Generation”http://bit.ly/I7P0st May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 10
  • 11. Introduction Consider... Why? What? How? ConclusionTop Tablet & Smartphone Uses May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 11
  • 12. Introduction Consider... Why? What? How? ConclusionWhat Do You Use the Tablet For? Email 21 Web browsing 20 Calendars and task management 11 News magazines (Flipboard; Zite; Editions; etc.) 8 Google Services (gmail; Google Docs; etc.) 7 Social media 6 Document management (GoodReader; PDF Expert; 2 iAnnotate; etc.) iBooks; Kindle 2 music 1 File synchronization (Dropbox; Box.com; Sugarsync; etc.) 1Source: www.heratix.com games 1 May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 12
  • 13. Introduction Consider... Why? What? How? ConclusionDevices Replaced by Smartphone May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 13
  • 14. Introduction Consider... Why? What? How? ConclusionMobile – Important Functions May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 14
  • 15. Introduction Consider... Why? What? How? ConclusionPaper Declining? It’s Real... May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 15
  • 16. Introduction Consider... Why? What? How? Conclusion 8 Mobile Trends for SMB in 2012 1. Explosive tablet growth 2. Mobile search explosion 3. Mobile marketing becomes a must 4. The app debate continues 5. Less “Black Box,” More “Data Driven” 6. Maturation of mobile payments 7. More watching...on mobile 8. Facebook + mobile advertisingSource: Small Business America bloghttp://huff.to/JseRuU May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 16
  • 17. Introduction Consider... Why? What? How? ConclusionQuick Story... May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 17
  • 18. Introduction Consider... Why? What? How? ConclusionWhy? Technology creates flexibility For now, it gives you a competitive advantage (not much longer) Expectations are changing – Content is expected to be digital (it is no longer valid to assume information will be printed!) – “I’ll respond when I am back in the office” is becoming an inconvenience (expectation shift!) – “Out of office” replies are no longer necessary May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 18
  • 19. Introduction Consider... Why? What? How? ConclusionTrends – Change! Trends impacting business – Mobile – Social – Cloud – Consumerization of IT and Bring Your Own Device (“BYOD”) May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 19
  • 20. Introduction Consider... Why? What? How? ConclusionPWc “Raising Your Digital IQ” January 2012 Survey “.. PwC’s fourth annual Digital IQ survey of nearly 500 business and technology executives in the United States confirms that we are undergoing a fundamental transformation of how information and technology are used within the firm Download - http://pwc.to/HZwVul and in the marketplace.” May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 20
  • 21. Introduction Consider... Why? What? How? ConclusionPWc “Raising Your Digital IQ” “Whether you realize it or not, the “edge” of your organization has changed radically. Processes and relationships that used to end at your four walls are now out on mobile devices, in the cloud, and exchanged on social media.” May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 21
  • 22. Introduction Consider... Why? What? How? Conclusion Deloitte – Tech Trends 2012 Preface - “Whether or not you have previously thought of your business as inherently digital, the convergence of these forces offers a new set of tools, opening the door to a new set of rules for operations, performance and competition. ”Download - http://bit.ly/JDLHsF “...But whatever you do, step up. Use the digital forces to your advantage. Don’t get caught unaware or unprepared.” May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 22
  • 23. Introduction Consider... Why? What? How? ConclusionTrends...Accelerating Business Disruption Industries?  Publishing & Print media  Technology (RIMM, Microsoft, etc.)  Retail (Best Buy, Target, Office supply stores, everyone...)  News  Entertainment  Education  Professional services... May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 23
  • 24. Introduction Consider... Why? What? How? ConclusionMobile ConsiderationsMobile environment – “mobile first” is becoming dominant way of thinking “Mobile App Usage Up to 94 Minutes Per Day” techcrunch.com, Jan 9, 2012 “Box: Mobile Adoption is the Gateway Drug to the Cloud in the Enterprise” Techcrunch.com, Jan 8, 2012Nielsen Report: “Consumer Media Usage Across TV, Online, Mobile & Social” Nielsen.com, Jan 8, 2012 “4 Tech Trends For SMBs In 2012” Informationweek.com, Dec 14, 2011 May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 24
  • 25. Introduction Consider... Why? What? How? ConclusionSo What’s the Point?Proactively consider mobility – not just internally, but in everything that interfaces with customers, vendors, etc. May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 25
  • 26. Introduction Consider... Why? What? How? ConclusionWhat? - Business Use Application • Access your “stuff” anytime / anywhere • Situational Awareness • Information Agility • Collaboration May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 26
  • 27. Introduction Consider... Why? What? How? ConclusionSituational Awareness Social Media News Blogs RSS Feeds BI Reporting Web May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 27
  • 28. Introduction Consider... Why? What? How? ConclusionInformation Agility May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 28
  • 29. Introduction Consider... Why? What? How? ConclusionBig Picture – Moving Towards Mobile... Value proposition (“Change Drivers”) Shift to mobile environment – What it means What about your clients? Steps to improve executive productivity May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 29
  • 30. Introduction Consider... Why? What? How? ConclusionChange “Drivers” - Theory1. I can become more efficient and effective at what I do2. I can gain a competitive advantage3. My customers expect it4. My competition is beating me to it May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 30
  • 31. Introduction Consider... Why? What? How? ConclusionChange “Drivers” - Reality1. My competition is beating me to it (Reactive)2. My customers expect it (Reactive)3. I can gain a competitive advantage (Proactive)4. I can become more efficient and effective at what I do (Proactive) May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 31
  • 32. Introduction Consider... Why? What? How? ConclusionSome Mobile Areas of Opportunity Daily life management  Training tool Web browsing  Data capture “Portal” to content  Social media manager Content management  Last, but not least, library entertainment... Knowledge management Executive dashboards News management May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 32
  • 33. Introduction Consider... Why? What? How? ConclusionBusiness Opportunities• Improve customer/client service – expectations are changing! This is internal AND external...• Drive new business (or retention – reducing client turnover)• Differentiate your company (or at least keep you competitive against your peers) – “Competitive Advantage”• Increase efficiency of processes, and naturally, decreases the cost of running the business (or enables more productivity – “capacity creation”)• Speed responsiveness to information access / needs May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 33
  • 34. Introduction Consider... Why? What? How? ConclusionWhat About Your Customers?Who are your “customers”? Internal customers (Board members, senior management, etc.) External customers (vendors, clients, etc.)Are you optimizing your flow (deliverables..) totheir preferences? CEO/CFO communications; reporting to Board? Marketing communications mobile ready? Is ability to use content in mobile environment top-of- mind? May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 34
  • 35. Introduction Consider... Why? What? How? ConclusionHow? - Steps to Improve Productivity1. Digital readiness2. Consider cloud services opportunities3. Identify opportunities – solve “problems”!4. Commit to change5. Continually challenge processes – ask the “obvious questions” May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 35
  • 36. Introduction Consider... Why? What? How? ConclusionDigital Readiness Embrace digital file management – This is the “bridge” to full mobile flexibility – Processes do require changing Become knowledgeable of PDF software (or hire capabilities) & necessary workflow changes – No different than needing to understand Microsoft Office “Toto...we’re not in Kansas anymore.” – Need to rethink user experience in a mobile environment – Internal processes must change in a digital environment May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 36
  • 37. Introduction Consider... Why? What? How? ConclusionConsider Cloud Services Document access and sharing Internal and external social collaboration tools (Yammer, Salesforce Chatter, etc.) Information capture and repositories May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 37
  • 38. Introduction Consider... Why? What? How? ConclusionConsider “Cloud” Leverage May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 38
  • 39. Introduction Consider... Why? What? How? ConclusionCloud Example – Password Mgmt Desktop – (KeePass) KeePass iPad - iPhone - (KyPass) (KyPass) May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 39
  • 40. Introduction Consider... Why? What? How? Conclusion“Real-Life” Example Content sharing – “situational awareness” and “information agility” in actual business case Responsiveness beyond ANY expectations Leveraging a few simple tools enables a new level of performance - internal and external (client) May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 40
  • 41. Introduction Consider... Why? What? How? ConclusionIdentify Opportunities Content management News management Information “hub” (portal to cloud/device content) Data capture Reporting and business intelligence May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 41
  • 42. Introduction Consider... Why? What? How? ConclusionContent Management May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 42
  • 43. Introduction Consider... Why? What? How? ConclusionNews and Content Aggregation News Magazines May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 43
  • 44. Introduction Consider... Why? What? How? ConclusionTop Apps For the Business Executive Another “Information Hub” Example May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 44
  • 45. Introduction Consider... Why? What? How? ConclusionCommit to Change It’s simple, but not easy! Things will be slower at first... Be persistent – it is an accumulation of incremental changes that pay off larger as you go along May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 45
  • 46. Brian Solis change comment 46
  • 47. Introduction Consider... Why? What? How? ConclusionContinually Challenge Processes Pay attention to trends! Ask the obvious questions... – Why is searching my desktop any different than using Google to search the internet? – Why does searching Outlook take so long? – Why is it necessary to store files in folders? – Why do I use Internet Explorer? – Is there a simpler approach than sharing everything through email? – Why aren’t all my reference materials electronic? – Why do I need a bookshelf, or a file cabinet..? May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 47
  • 48. Introduction Consider... Why? What? How? ConclusionAdditional iPad Resources Thornhill “All Things iPad” Blog – http://thornhillfinancialipad.blogspot.com/ Thornhill iPad Weekly Newsletter (Signup) – Click Here To Access Signup Form iPad Related Presentations (TFI Slideshare.net) – http://www.slideshare.net/tfi_ipadtools iPadCTO.com – http://ipadcto.com/ http://www.tabletproductive.com May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 48
  • 49. Download Presentation... May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 49
  • 50. Contact Information If additional information is desired, please contact us: Don Tomoff, CPA, MBA Kurt Walcutt, CPA Partner, Business Advisory Partner, Tax drtomoff@thornhillcpa.com knwalcutt@thornhillcpa.com Thornhill Website Thornhill Website (http://www.thornhillcpa.com) (http://www.thornhillcpa.com) LinkedIn Profile LinkedIn Profile(http://www.linkedin.com/in/dontomoff) (http://www.linkedin.com/in/kurtwalcutt) Tap to Download business cardFollow us at… May 9, 2012 Don Tomoff | Thornhill Financial, Inc. 50