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Will it blend?
Innovative course designs for today's knowledge workers

Dr. Roman Götter,
At Professional Learning Europe, Köln, 21. September 2011

1
• Blended Learning
    How should you structure training offerings to meet the needs of todays
    knowledge workers?



    • Cross Cultural Trainings
    Lessons learned from two distant learning programs:
    Innotalk: Innovation & Technology Management for Latin America



    • Mobile Learning with an iPad
    Insights from an effort to create a learning App for the iPad


2
Definition of Blended Learning: Just a Mix?




                                  Computer Based Interaction


         Class Room Interaction




    Face-to-Face          Blended - Learning          E-Learning
                             20-80% mix



3
Definition of Blended Learning: Just a Mix?




                                  Computer Based Interaction


         Class Room Interaction



                                  A bit simple!
    Face-to-Face          Blended - Learning          E-Learning
                             20-80% mix



4
Quantitative Dale‘s Cone: People Learn…

                             10%
                          by Reading
                              20%
                           by Seeing
                             30%
                        by Hearing
                             50%
                      by Seeing & Hearing
                             70%
                        by Collaboration

                         80% by Doing




5
Quantitative Dale‘s Cone: People Learn…

                                10%
                             by Reading
                                 20%
                              by Seeing
                                30%
                           by Hearing
                                50%
                                    It is a myth!
                         by Seeing & Hearing
                                70%
                           by Collaboration

                            80% by Doing

Will Thalheimer: No quantitative research was used:
http://www.willatworklearning.com/2006/05/people_remember.html
6
Quantitative Dale‘s Cone: People Learn…

                                10%
                             by Reading
                                 20%
                              by Seeing
                                30%
                           by Hearing

                           It is a myth!
                                50%
                         by Seeing & Hearing
                                70%

                        But not wrong!
                           by Collaboration

                            80% by Doing

Will Thalheimer: No quantitative research was used:
http://www.willatworklearning.com/2006/05/people_remember.html
7
Will it blend?




                Of course it does!
8
                     www.willitblend.com
Mixing the right ingredients




                                   Source: Forrester Research


9
Mixing the right ingredients




                   Is there a
                   standard recipe?
                                    Source: Forrester Research


10
Technical Dimensions




11
Technical Dimensions




           Is there a one
           technical standard?


12
Technical Dimensions




           Is there a one
           technical standard?
           No, and it is not a
           technical problem!
13
Coaching   Seminar
 My                                                                    My
 Life                                                                 Work
                  Team                        Work-
                                              shop




          Short
          term                                            Chat




     Online/
     Offline                                                   Blog




        Just in                                                       Mobile
         time                                         Online


                   Every-            Forum
                   where



14
Source: testbag.com

15
Always have your
     customer in mind!
16
Example 1: Mastering a Cross Cultural Challenge




17
Inwent International Leadership Training




                             See also:
                             http://www.academy.fraunhofer.de/innotalk/
18
Can we teach Innovation Management to this group?




                             Yes we can!
19
Well mixed groups




                         (Source: Master thesis Karla Sosa, 2011)
20
Understanding Latin America




                                   (Source: Master thesis Karla Sosa, 2011)
21
Human development Index




                               (Source: Master thesis Karla Sosa, 2011)
22
Stages of development in Latin America




                                  (Source: Master thesis Karla Sosa, 2011)
23
People in Latin America are different (Examples)

      Cultural dimensions              High              Low
      Power Distance                   Latin America     Germany
      Beliefs about how power
      should be distributed within a
      society.
      Uncertainty avoidance           Latin America      Denmark
      Extent to which uncertainty     Germany            Sweden
      can be tolerated and its impact
      on rule making within a
      society.
      Time                           Polichronic:        Monochronic:
      Extent to which individuals    Latin America       Germany
      approach one task at a time or
      multiple tasks at the same
      time.
                                                (Source: Master thesis Karla Sosa, 2011)
24
Learning Environment JOSEF




                                  (JOSEF, © Fraunhofer Academy)
25
Main elements of success

     1.   A lot of Multimedia       5. Rich Resources



     2.   Simulation Techniques     6.   Many different exercises



     3.   Customized Content        7.   Interaction and Feedback



     4.   Short Logical Sequences   8.   Individual and teamwork

                                     (Source: Master thesis Karla Sosa, 2011)
26
Main elements of success

      1. A lot of Multimedia     5. Rich Resources



      2. Simulation Techniques   6. Many different exercises


                                 7. Interaction and
      3. Customized Content         Feedback


                                 8. Individual and teamwork
Blended Learning works
      4. Short Logical
         Sequences

for Latin America!
 27
Example 2: Mobile Learning with iPad




              Fraunhofer Learning App: iAcademy
          A current project (Release planned end 2011)


28
Mobile Learning the latest Trend?




29
Mobile Learning the latest Trend?




     Chasing the next pig?!
     German saying for: Jump the bandwagon




30
Mobile Learning is a Trend !

                                    The Horizon Report consistently
                                    describes the changes in the
                                    learning landscape

                                    • Mobile Learning

                                    • Open Content

                                    • Electronic books




31
32
Mobile Learning is
     a stable Trend !
33
Apple iPad
     Most successful technical innovation




                                     Apple sold more than
                                     25 Millionen iPads already

                                       Sales quarters since launch

34
Mobile Learning
     flexible in time and space




                                     Lokal
                                  mit Lernapp
                                   iAcademy




35
Fraunhofer Learning App iAcademy




           Native App with elegant and intuitive
           User Interface for many learning units
                              (iAcademy prototype, © Fraunhofer Academy)

36
Appealing Design




                   Different layouts allow
                   a flexible design

                       (iAcademy prototype, © Fraunhofer Academy)

 37
Learning Map provides intuitive access

                                                 • Short sequences
                                                 • Interactive
                                                   content
                                                 • Glossary
                                                 • PDF Library
                                                 • Questionnaire
                                                 • Games
                                                 • Non linear
                                                   sequence
                                                 • Learning
                                                   progress is
                                                   indicated


                                Learning Map
                            (iAcademy prototype, © Fraunhofer Academy)

38
Story telling: Let your target group act




                         Guiding the user through
                         the lessons
                              (iAcademy prototype, © Fraunhofer Academy)

39
Interactive Games (no Adobe Flash needed)


                                        Drag & Drop Games
                                        are fun repetitions




                                                                         MJ(2009)




                                    (iAcademy prototype, © Fraunhofer Academy)

 40
iAcademy architecture


                             iAcademy is a
                             native App for
                             the Apple iPad



                        Learning units are iAC Files
                        (ZIP Container) which are
                        stored on the iPad
                              (iAcademy prototype, © Fraunhofer Academy)

41
(List by Martin Fischer, Fraunhofer Academy)

42
Thank you for your attention!




43
Contact and further information

     Dr. Roman Götter
     Managing Director

     Fraunhofer Academy
     Hansastraße 27c
     80686 München

     +49 89 1205 1515

     roman.goetter@fraunhofer.de




     www.academy.fraunhofer.de
44

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Will it blend?

  • 1. Will it blend? Innovative course designs for today's knowledge workers Dr. Roman Götter, At Professional Learning Europe, Köln, 21. September 2011 1
  • 2. • Blended Learning How should you structure training offerings to meet the needs of todays knowledge workers? • Cross Cultural Trainings Lessons learned from two distant learning programs: Innotalk: Innovation & Technology Management for Latin America • Mobile Learning with an iPad Insights from an effort to create a learning App for the iPad 2
  • 3. Definition of Blended Learning: Just a Mix? Computer Based Interaction Class Room Interaction Face-to-Face Blended - Learning E-Learning 20-80% mix 3
  • 4. Definition of Blended Learning: Just a Mix? Computer Based Interaction Class Room Interaction A bit simple! Face-to-Face Blended - Learning E-Learning 20-80% mix 4
  • 5. Quantitative Dale‘s Cone: People Learn… 10% by Reading 20% by Seeing 30% by Hearing 50% by Seeing & Hearing 70% by Collaboration 80% by Doing 5
  • 6. Quantitative Dale‘s Cone: People Learn… 10% by Reading 20% by Seeing 30% by Hearing 50% It is a myth! by Seeing & Hearing 70% by Collaboration 80% by Doing Will Thalheimer: No quantitative research was used: http://www.willatworklearning.com/2006/05/people_remember.html 6
  • 7. Quantitative Dale‘s Cone: People Learn… 10% by Reading 20% by Seeing 30% by Hearing It is a myth! 50% by Seeing & Hearing 70% But not wrong! by Collaboration 80% by Doing Will Thalheimer: No quantitative research was used: http://www.willatworklearning.com/2006/05/people_remember.html 7
  • 8. Will it blend? Of course it does! 8 www.willitblend.com
  • 9. Mixing the right ingredients Source: Forrester Research 9
  • 10. Mixing the right ingredients Is there a standard recipe? Source: Forrester Research 10
  • 12. Technical Dimensions Is there a one technical standard? 12
  • 13. Technical Dimensions Is there a one technical standard? No, and it is not a technical problem! 13
  • 14. Coaching Seminar My My Life Work Team Work- shop Short term Chat Online/ Offline Blog Just in Mobile time Online Every- Forum where 14
  • 16. Always have your customer in mind! 16
  • 17. Example 1: Mastering a Cross Cultural Challenge 17
  • 18. Inwent International Leadership Training See also: http://www.academy.fraunhofer.de/innotalk/ 18
  • 19. Can we teach Innovation Management to this group? Yes we can! 19
  • 20. Well mixed groups (Source: Master thesis Karla Sosa, 2011) 20
  • 21. Understanding Latin America (Source: Master thesis Karla Sosa, 2011) 21
  • 22. Human development Index (Source: Master thesis Karla Sosa, 2011) 22
  • 23. Stages of development in Latin America (Source: Master thesis Karla Sosa, 2011) 23
  • 24. People in Latin America are different (Examples) Cultural dimensions High Low Power Distance Latin America Germany Beliefs about how power should be distributed within a society. Uncertainty avoidance Latin America Denmark Extent to which uncertainty Germany Sweden can be tolerated and its impact on rule making within a society. Time Polichronic: Monochronic: Extent to which individuals Latin America Germany approach one task at a time or multiple tasks at the same time. (Source: Master thesis Karla Sosa, 2011) 24
  • 25. Learning Environment JOSEF (JOSEF, © Fraunhofer Academy) 25
  • 26. Main elements of success 1. A lot of Multimedia 5. Rich Resources 2. Simulation Techniques 6. Many different exercises 3. Customized Content 7. Interaction and Feedback 4. Short Logical Sequences 8. Individual and teamwork (Source: Master thesis Karla Sosa, 2011) 26
  • 27. Main elements of success 1. A lot of Multimedia 5. Rich Resources 2. Simulation Techniques 6. Many different exercises 7. Interaction and 3. Customized Content Feedback 8. Individual and teamwork Blended Learning works 4. Short Logical Sequences for Latin America! 27
  • 28. Example 2: Mobile Learning with iPad Fraunhofer Learning App: iAcademy A current project (Release planned end 2011) 28
  • 29. Mobile Learning the latest Trend? 29
  • 30. Mobile Learning the latest Trend? Chasing the next pig?! German saying for: Jump the bandwagon 30
  • 31. Mobile Learning is a Trend ! The Horizon Report consistently describes the changes in the learning landscape • Mobile Learning • Open Content • Electronic books 31
  • 32. 32
  • 33. Mobile Learning is a stable Trend ! 33
  • 34. Apple iPad Most successful technical innovation Apple sold more than 25 Millionen iPads already Sales quarters since launch 34
  • 35. Mobile Learning flexible in time and space Lokal mit Lernapp iAcademy 35
  • 36. Fraunhofer Learning App iAcademy Native App with elegant and intuitive User Interface for many learning units (iAcademy prototype, © Fraunhofer Academy) 36
  • 37. Appealing Design Different layouts allow a flexible design (iAcademy prototype, © Fraunhofer Academy) 37
  • 38. Learning Map provides intuitive access • Short sequences • Interactive content • Glossary • PDF Library • Questionnaire • Games • Non linear sequence • Learning progress is indicated Learning Map (iAcademy prototype, © Fraunhofer Academy) 38
  • 39. Story telling: Let your target group act Guiding the user through the lessons (iAcademy prototype, © Fraunhofer Academy) 39
  • 40. Interactive Games (no Adobe Flash needed) Drag & Drop Games are fun repetitions MJ(2009) (iAcademy prototype, © Fraunhofer Academy) 40
  • 41. iAcademy architecture iAcademy is a native App for the Apple iPad Learning units are iAC Files (ZIP Container) which are stored on the iPad (iAcademy prototype, © Fraunhofer Academy) 41
  • 42. (List by Martin Fischer, Fraunhofer Academy) 42
  • 43. Thank you for your attention! 43
  • 44. Contact and further information Dr. Roman Götter Managing Director Fraunhofer Academy Hansastraße 27c 80686 München +49 89 1205 1515 roman.goetter@fraunhofer.de www.academy.fraunhofer.de 44