Using creativity for positive change - Jonas Lumas of Reboot
How many of you are current students? (BA, MA, Part-time etc)
Graduating this year or recently graduated within last year?
How are self-employed, freelancers, or entrepreneurs?
Right. Everyone is here for a different reason, but why speciﬁcally you are here is really
irrelevant in relation to the fact that you are.
Human capital is the key to todayʼs knowledge economy and there is a surplus of educated and
skilled individuals that are not gainfully employed. We are having an interdisciplinary dialogue
aimed at aligning each others professional goals and passions and are working together on
projects that have a shared social agenda. In the process we are cross-pollinating ideas and
transferring skills, while creating meaningful change. Itʼs time to Reboot! – investing in one
another and shaping a better world.
Donʼt talk about unemployment – highest graduate unemployment in 17 years, others claim
since the early 80s vs
Today is going to be about seeing things differently
We will all get out what we put in. Side projects, networking, idea exchange, collaboration,
venture, enterprise, business.
25,000 students will start businesses this week around the globe
We need an Upgrade
Iphones, blackberries, your blender, microwave, tv, computer, are all working, the tube if you
took that to get here operating systems, they typically run -smoothly we only really take notice
them when they stop working
The old operating system is no longer working.
Culture of Consent
We need new software to ﬁx the bugs, allowing more [relevant] data to be managed: better and
The isolation that a post-industrial consumer driven society has fed on is gradually being
displaced by a culture of:
1) Consent 2) Collaboration 3) Care
Motivation – Why do we do what we do?
1st Drive (basic needs) = Humans are biological creatures struggling for survival
2nd Drive (external rewards) = Humans respond to rewards and punishments
3rd Drive (connectedness) = Humans want to learn, to create, and to better the world
*We need to lay the foundation and set the conditions around us to support this third drive
Control leads to compliance = Bad
Autonomy leads to engagement = Good
*Essential in a rapidly changing economy and critical for professional, personal, and
As opposed to ﬁtting the way we live around work, we are now ﬁtting work around the way we
3rd Drive: Desire to be connected an do good – Conceptual Age
Cognitive Surplus: More time – Nearly 100 hours in a lifetime of babyboomers vs Generation Y vs 50k hours in a lifetime of work
Someone born in 1960 has stared at the television set for roughly 50,000 hours - Two way channel vs 1 way channel – active participants –
leveraging a social asset
Compression of the traditional job has been occurring for sometime as organisations everywhere have learned how to make do with smaller bits of
Age expectancy is now 80 +
Collaborative Consumption - Two way channel vs 1 way channel – active participants – leveraging a social asset
bartering, lending, trading, swapping, and sharing - makes good sense –not just recession busting , but also cause it feels good.
Purpose - Whatʼs your aim? Business is social.
Thank you for joining us for Reboot v1.0
The purpose of today's workshop is to empower one another to take a balanced expansive
approach to our professional lives and the welfare of the world. We will identify workable
solutions to social problems and set the stage to facilitate change.
Unplug, Re-think, Reboot!
Time Activity Duration Who
Introduction & presentation
30 min Full group
Games & play
30 min Break out team
15:00 BREAK 10 min
Deﬁne themes & vote
Identify key problems within
40 min Break out team
15:50 BREAK 10 min
Develop viable ways forward
50 min Break out team
Display group solutions
15 min Full group
! ! ! ! ! ! ! !
Every participant understands, appreciates, and has ability to contribute to the overall vision
of a project. Each problem and proposed solution from today will be made available on the
website and anyone can take action to move ideas forward. That means independently or
collectively, and with the full support of Reboot if desired. Itʼs not about ownership – itʼs about
Today would not have been possible without your participation and contributions.
Hi everyone, I’m Harry, creative thinker and co-founder of minimoko. minimoko is the
branding and design studio that loves simplicity. Elena and I founded minimoko in
October 2009 because we wanted to introduce people to simplicity in branding,
design and in general.
And we really love simplicity in “everything”. From technology, to food and
architecture, just to name a few.
“I shall not today attempt further to deﬁne the
kinds of material I understand to be embraced
within that shorthand description “simplicity” and
perhaps I could never succeed in intelligibly
doing so. But I know it when I see it.”
The question we always get is “What is simplicity?”. And the truth is, there is no easy
answer. Because explaining simplicity is more complex than you would expect. George
Whitesides, at TED2010, paraphrased a quotation from Potter Stewart and made the
“Everything should be made as simple as
possible, but not simpler.”
and other famous people have talked about the virtues of simplicity, like Albert
Einstein who said that Everything should be made as simple as possible but not
simpler. So simplicity is really about interaction and function, since things that appear
to be simple to the user can be very complex in what they contain.
As part of this talk Jonas asked me to talk to you about innovation. So what is
innovation? When we work on projects with clients or collaborators and we are trying
to understand what we are working on, I sometimes pause and do something that
most people hesitate to do. Look up the term in the dictionary or wikipedia!
“Innovation comes from the Latin innovātus
which means to renew. Innovation can therefore
be seen as the process that renews something
that exists and not, as is commonly assumed,
the introduction of something new.”
So I looked up the term in wikipedia and this is the ﬁrst paragraph of the entry. So to
make this a bit clearer, we see innovation as renewing and as a result producing
something new. I won’t go further into the subject of innovation as the 3 hours we
have today wouldn’t be enough to cover it.
What we will look at instead is how innovation and simplicity interact. When you want
to simplify you are sometimes in essence renewing what you have to make it easier to
use and understand. So in order to simplify you need to innovate. It doesn’t work the
other way though, since sometimes innovation can lead to increased complexity.
I believe that just being here shows something about who we are. And that is
individuals that are interested in creating change and starting something new. For the
ones of us that have already taken the step and started up we know how difficult it can
When you start up, you have all these ideas, all the different statements. And the more
you talk to people and you read the more confused you get and the more noise is
created. What we suggest as a solution is to apply simplicity on what you are doing.
How it will work is basically as a funnel, so all the ideas and noise go into the wide
end and through simplifying you will get what is essential and what is useful. Our aim
here is not to dumb down things and remove what is essential, but to remove
everything EXCEPT what is essential.
And simplicity can also help you in starting up by using only what is essential and not
spending for the unnecessary. When starting up, costs can easily grow out of control
and the last thing you want to happen is not be able to work on that great idea that
came out of the funnel.
Think - Do
Another essential point when starting up, is to avoid procrastinating. The more you
think about what you want to start the more difficult it will become to actually do
something. Instead we recommend that you go out and do something. Experiment,
play, get people’s feedback and then reﬁne your idea.
This is basically what we call prototyping in design. If we had to wait until an idea is
complete to create something we would probably never reach completion. What we do
instead is prototype. From the beginning, we create something rough that can convey
the message and the value and then start testing it out and make incremental
changes. But always keep simplicity in mind, otherwise the more you work on it, the
more features will creep in and you will end up with something that is complex and
difficult to use or understand.
“Realise deeply that the present moment is all
you ever have. Make the Now the primary focus
of your life.”
To close off, I want to leave you with a quote that I read some months ago and it has
made a great impact on me and whoever else has read it. Realise deeply that the
present moment is all you ever have. Make the Now the primary focus of your life. Go
out and change something, don’t expect change to just happen!
KEEP IT SIMPLE
Thank you everyone, and now let’s split into teams and start working!
Building the bridge? Whatʼs next? Get together, email, text, twitter, Contribute to the Reboot
blog. Newsletter will go out next week with a recap of today, and keep in touch for the next
event in the new year, and a Reboot Camp in the spring
Brian, Debbie, Melanie and all at C4CC
ECCA and GEW
Harry and Elena, - minimoko
Dwayne – Superdwayne
Caz - illustrations
Camme - Fisso
Amy - Iteams
Facilitators – all
Today would not have been possible without your participation and the contribution. Thank you