Tourism Businesses: How to Use Social Media

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Overview of how to use social media to connect your tourism business with customer. Presented Oct. 13, 2009 to members of the Tourism Council of Greater Cincinnati.

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Tourism Businesses: How to Use Social Media

  1. 1. Put Social Media to Work Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 1 Wednesday, October 14, 2009 1
  2. 2. Hello My Name is Chris Celek Pronounced Sell-ick in English. Pronounced Sell-ick in Polish Celek Media Consulting 2 Wednesday, October 14, 2009 2
  3. 3. Expert? Heck no, but I follow my own advice 3 Wednesday, October 14, 2009 3
  4. 4. What we mean by Social Media • Conversation • Contributions • Network, not broadcast • Trust, not expert Celek Media Consulting 4 Wednesday, October 14, 2009 4
  5. 5. Why should we spend any time on this? • 80 million people — 41% of U.S. Internet users, visited social networking site at least once a month in 2008, up 11 percent from 2007. • By 2013, use will grow to 52% of U.S. Internet users. Celek Media Consulting 5 Wednesday, October 14, 2009 5
  6. 6. Why should we spend any time on this? Rapidly changing Internet use: • 11% of U.S. adults used Twitter or similar service in Dec., up from 6 percent in May. • In Jan., 42% of Facebook users were 25 or older, up from 28 percent previous year. Celek Media Consulting Wednesday, October 14, 2009 6
  7. 7. Why should we spend any time on this? More than half of all C-Level executives under 40 use Twitter daily or several times a week. New Forbes/Google report June 22, 2009 Celek Media Consulting 7 Wednesday, October 14, 2009 7
  8. 8. Why should we spend any time on this? More than half of all C-Level executives under 40 search for business information themselves. New Forbes/Google report June 22, 2009 Celek Media Consulting 8 Wednesday, October 14, 2009 8
  9. 9. Why should we spend any time on this? • 200 million active users on Facebook. • 50% of U.S. users over 35. • 35-44 single-biggest demographic group. • 55+ fastest-growing group of users. Source: comscore.com June 2009 Celek Media Consulting 9 Wednesday, October 14, 2009 9
  10. 10. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. Celek Media Consulting 10 Wednesday, October 14, 2009 10
  11. 11. A web site is not enough • Broadcasts your info one way. • Depends on customer to decide to come to you. Celek Media Consulting 11 Wednesday, October 14, 2009 11
  12. 12. The world’s gone Twitter • Think cell phone texting meets instant messaging. • Limited to 140 characters. • It’s all about following or joining the conversation. Celek Media Consulting 12 Wednesday, October 14, 2009 12
  13. 13. Tweeple, Tweets, Twitterverse • Big news • Obama campaign • Fortune 500, Congress users Celek Media Consulting 13 Wednesday, October 14, 2009 13
  14. 14. What is Twitter? Celek Media Consulting Wednesday, October 14, 2009 14
  15. 15. What happens when you Tweet Celek Media Consulting 15 Wednesday, October 14, 2009 15
  16. 16. What happens when you Tweet Celek Media Consulting 16 Wednesday, October 14, 2009 16
  17. 17. What happens when you Tweet Celek Media Consulting 17 Wednesday, October 14, 2009 17
  18. 18. What to say on Twitter • Monitor, respond to what they’re saying about your business. Celek Media Consulting 18 Wednesday, October 14, 2009 18
  19. 19. What to say on Twitter • Talk up your business with new details, offers. Celek Media Consulting 19 Wednesday, October 14, 2009 19
  20. 20. Twitter for promotion • Promote your business directly to followers. • Get them to your web site or blog. Celek Media Consulting 20 Wednesday, October 14, 2009 20
  21. 21. Twitter for cross-promotion • Chamber links to business. • Business links to coupon. Celek Media Consulting 21 Wednesday, October 14, 2009 21
  22. 22. Twitter to drive sales • Coffee shop tweets about coupon offer. • Links to coupon on TwitPic. personal interests. Celek Media Consulting 22 Wednesday, October 14, 2009 22
  23. 23. Twitter for coupons • Promote your products. • Pick your audience. • Measure success. Celek Media Consulting 23 Wednesday, October 14, 2009 23
  24. 24. Make Twitter search for you Celek Media Consulting 24 Wednesday, October 14, 2009 24
  25. 25. Search for business leads Celek Media Consulting 25 Wednesday, October 14, 2009 25
  26. 26. Search for business leads Celek Media Consulting 26 Wednesday, October 14, 2009 26
  27. 27. Search for business leads Celek Media Consulting 27 Wednesday, October 14, 2009 27
  28. 28. Ask your network for help Celek Media Consulting 28 Wednesday, October 14, 2009 28
  29. 29. Help your network contacts Celek Media Consulting 29 Wednesday, October 14, 2009 29
  30. 30. Find business opportunities Celek Media Consulting 30 Wednesday, October 14, 2009 30
  31. 31. Listen to what’s being said Celek Media Consulting 31 Wednesday, October 14, 2009 31
  32. 32. Recruit job candidates Celek Media Consulting 32 Wednesday, October 14, 2009 32
  33. 33. Announce your events Celek Media Consulting 33 Wednesday, October 14, 2009 33
  34. 34. Contests to attract customers Celek Media Consulting 34 Wednesday, October 14, 2009 34
  35. 35. Contests to make friends Celek Media Consulting 52 35 Wednesday, October 14, 2009 35
  36. 36. Yes, it’s for business Celek Media Consulting 59 36 Wednesday, October 14, 2009 36
  37. 37. Twitr.org for searching Celek Media Consulting 37 Wednesday, October 14, 2009 37
  38. 38. Twitter for groups # • Search by topics, events, names. • Put hashtag in front of name, word: #TourismCincinnati Celek Media Consulting 38 Wednesday, October 14, 2009 38
  39. 39. Linkedin for networking • Virtual, in-person connections. • Excellent SEO. • Business focused, not personal interests. Celek Media Consulting 39 Wednesday, October 14, 2009 39
  40. 40. Linkedin for being seen • Connect to stay in touch. • Connect to be found on your contacts’ pages. Celek Media Consulting 40 Wednesday, October 14, 2009 40
  41. 41. Challenges we face online Celek Media Consulting 41 Wednesday, October 14, 2009 41
  42. 42. Linkedin for documents • Upload presentations, sales kits. • Share documents, virtual workspace. Celek Media Consulting 42 Wednesday, October 14, 2009 42
  43. 43. Linkedin for conversation • Use groups to ask questions. • Start a conversation . Celek Media Consulting 43 Wednesday, October 14, 2009 43
  44. 44. Linkedin for experts • Share what you know. • Provide answers that show you as source, leader. Celek Media Consulting 44 Wednesday, October 14, 2009 44
  45. 45. Linkedin for recommendations • Praise your connections. • Ask for their recommendations. • Your info appears on many more pages. Celek Media Consulting 45 Wednesday, October 14, 2009 45
  46. 46. Linkedin for finding people • Search by location, business, products. • Discover your connections. Celek Media Consulting 46 Wednesday, October 14, 2009 46
  47. 47. Share what you’re doing • Schedule your events. • Invite customers, contacts. Celek Media Consulting 47 Wednesday, October 14, 2009 47
  48. 48. Facebook and Video to grow your business network Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 48 Wednesday, October 14, 2009 48
  49. 49. Facebook not just for kids • Go to where the audience lives. • Build with their tools instead of spending to create your own. Celek Media Consulting 49 Wednesday, October 14, 2009 49
  50. 50. What is Facebook ? Celek Media Consulting 50 Wednesday, October 14, 2009 50
  51. 51. What is Facebook? • Status updates about your business Celek Media Consulting Wednesday, October 14, 2009 51
  52. 52. Tell customers about your events Celek Media Consulting 52 Wednesday, October 14, 2009 52
  53. 53. What to say on Facebook Celek Media Consulting 53 Wednesday, October 14, 2009 53
  54. 54. Facebook as newsletter Celek Media Consulting 54 Wednesday, October 14, 2009 54
  55. 55. Share with customers • Behind-the- scenes at your store, office. Celek Media Consulting 55 Wednesday, October 14, 2009 55
  56. 56. Tell customers what you do • Describe products, services. • Contact info. • Link to your web site. Celek Media Consulting 56 Wednesday, October 14, 2009 56
  57. 57. Photos popular with users • Photos from your events. • Photos of your products, services. • Invite customers to share photos. Celek Media Consulting 57 Wednesday, October 14, 2009 57
  58. 58. Connect your social profiles Celek Media Consulting 58 Wednesday, October 14, 2009 58
  59. 59. Fans = networking opportunity Celek Media Consulting 59 Wednesday, October 14, 2009 59
  60. 60. Fans = networking opportunity Celek Media Consulting 60 Wednesday, October 14, 2009 60
  61. 61. Search for competitors’ news Celek Media Consulting 61 Wednesday, October 14, 2009 61
  62. 62. Search for competitors’ news Celek Media Consulting 62 Wednesday, October 14, 2009 62
  63. 63. Announce your events Celek Media Consulting 63 Wednesday, October 14, 2009 63
  64. 64. Go where your fans are Celek Media Consulting 64 Wednesday, October 14, 2009 64
  65. 65. Share your photos, fan photos Celek Media Consulting 65 Wednesday, October 14, 2009 65
  66. 66. Allow your fans to review you Celek Media Consulting 66 Wednesday, October 14, 2009 66
  67. 67. Share your videos Celek Media Consulting 67 Wednesday, October 14, 2009 67
  68. 68. Video to introduce your business Distinguish yourself by becoming an online networking leader to connect with customers and drive new business Celek Media Consulting 68 Wednesday, October 14, 2009 68
  69. 69. Introduce your business Celek Media Consulting 69 Wednesday, October 14, 2009 69
  70. 70. Promote special events Celek Media Consulting 70 Wednesday, October 14, 2009 70
  71. 71. Yes, it’s for business • Hire pro to get professional video, sound quality. • Be yourself on camera. • Promote video on all your social profiles. • Invite customers to give referrals. Celek Media Consulting 71 Wednesday, October 14, 2009 71
  72. 72. Celek Media Consulting 72 Wednesday, October 14, 2009 72

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