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eent   EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES       Social Games        (a little introduction)            ...
Social GamesPlayer TypesAll Games Are Social?DefinitionInnovationsMicrotransactions with Virtual GoodsZynga and the Big Op...
Player TypesJ. Raddof’s Game Player Motivations
All Games Are Social?J. Raddof’s History Of Social Games
DefinitionPlayed on Social NetworksvsEncourage Social Graph’s GamePlayWhat is a Social Game?
Definition - ElementsTutorial by DefaultPersonalizationCollecting /AchievingEnergy - Friends Visiting/RequestingIsometric P...
InnovationsF2P - Free to PlayVirtual Goods - MicrotransactionsCasual GamersSocial Graph’s Spam/GameplayMVP – Minimum Viabl...
Innovations - MetricsARPU - Average Revenue Per UserARPPU - Average Revenue Per Paying UserChurn - Constant loss and gain ...
Microtransactions with Virtual Goods“copyright is designed to provideincentives to producers, while invirtual goods scarci...
Microtransactions with Virtual Goods1. Microtransactions are user-led, notdeveloper-led...10. Microtransactions make morem...
Zynga and the Big OperatorsReal differences between the viral developersAdvertising strategyTheir willingness to exploit F...
Zynga and the Big OperatorsZynga - MomentumsSocial Good: Haiti $3 millionIs Zynga worth more than EA ?Gaga Ville14 acquisi...
Zynga and the Big OperatorsSocial Networking Game OperatorsTop 5 in 2010ZyngaEA PlayfishDisney PlaydomCrowdstarRockYou
Design CopycatsOriginal Desktop Farm (CD Install)Farmerama (Browser)Farm Town (Facebook)Barn Buddy (Facebook)FarmVille (Fa...
Near FutureBetter Gameplay - Good StoriesNew Technologies - Social Tech.Out of the Isometric Perspective - AR..SoLoMo - So...
eent   EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES          Thank You!                  Questions?              ...
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Social Games (a little introduction)

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EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES

@JaumeTeixi
12/07/2011

Social Games
(a little introduction)
Player Types
All Games Are Social?
Definition
Innovations
Microtransactions with Virtual Goods
Zynga and the Big Operators
Design Copycats
Near Future

Innovations
F2P - Free to Play
Virtual Goods - Microtransactions
Casual Gamers
Social Graph’s Spam/Gameplay
MVP – Minimum Viable Product
Pivoting, A/B Tests, Metrics 4 All
BVG – Branded Virtual Goods

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Transcript of "Social Games (a little introduction)"

  1. 1. eent EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES Social Games (a little introduction) @JaumeTeixi 12/07/2011
  2. 2. Social GamesPlayer TypesAll Games Are Social?DefinitionInnovationsMicrotransactions with Virtual GoodsZynga and the Big OperatorsDesign CopycatsNear Future
  3. 3. Player TypesJ. Raddof’s Game Player Motivations
  4. 4. All Games Are Social?J. Raddof’s History Of Social Games
  5. 5. DefinitionPlayed on Social NetworksvsEncourage Social Graph’s GamePlayWhat is a Social Game?
  6. 6. Definition - ElementsTutorial by DefaultPersonalizationCollecting /AchievingEnergy - Friends Visiting/RequestingIsometric PerspectiveFeedbackStatistics / LeaderborardsTrading
  7. 7. InnovationsF2P - Free to PlayVirtual Goods - MicrotransactionsCasual GamersSocial Graph’s Spam/GameplayMVP – Minimum Viable ProductPivoting, A/B Tests, Metrics 4 AllBVG – Branded Virtual Goods
  8. 8. Innovations - MetricsARPU - Average Revenue Per UserARPPU - Average Revenue Per Paying UserChurn - Constant loss and gain of membersCohort Analysis - Aggregates On TimeDAU/MAU - Comparing Daily Active Users toMonthly Active UsersMUU - Monthly Unique UsersLTV - Lifetime ValueUAC - User Acquisition Costk-Factor - Viral Rate/Virality
  9. 9. Microtransactions with Virtual Goods“copyright is designed to provideincentives to producers, while invirtual goods scarcity providesbenefits to consumers directly”V. Lehdonvirta, P. Virtanen A New Frontier in DigitalContent Policy: Case Studies in the Regulation ofVirtual Goods and Artificial Scarcity
  10. 10. Microtransactions with Virtual Goods1. Microtransactions are user-led, notdeveloper-led...10. Microtransactions make moremoneyN. Lovell 10 Reasons Microtransactions AreBetter Than Subscriptions
  11. 11. Zynga and the Big OperatorsReal differences between the viral developersAdvertising strategyTheir willingness to exploit Facebook’svirality featuresAbility to cross-promote within gamesQuality of internal metricsT. Kelly - Zynga and the End of the Beginning
  12. 12. Zynga and the Big OperatorsZynga - MomentumsSocial Good: Haiti $3 millionIs Zynga worth more than EA ?Gaga Ville14 acquisitions in 12 monthsIPO 15 B$ ?
  13. 13. Zynga and the Big OperatorsSocial Networking Game OperatorsTop 5 in 2010ZyngaEA PlayfishDisney PlaydomCrowdstarRockYou
  14. 14. Design CopycatsOriginal Desktop Farm (CD Install)Farmerama (Browser)Farm Town (Facebook)Barn Buddy (Facebook)FarmVille (Facebook, Browser, iPad...)Aquarim/Fish*** WhateverCity/Ville*** Whatever
  15. 15. Near FutureBetter Gameplay - Good StoriesNew Technologies - Social Tech.Out of the Isometric Perspective - AR..SoLoMo - Social Local MobileSocial Gameplay - Don’t Spam, PlayStandards HTML5/CSS3Out of Apps (Or Embedded Browser)Out of Facebook - Everywhere
  16. 16. eent EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES Thank You! Questions? @JaumeTeixi 12/07/2011
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