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Training Games Brochure


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Training Games, a company with more than 15 years of experience applying gaming and simulation as experiential learning methodology to the development of systemic competences.

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Training Games Brochure

  1. 1. Training GamesExperiential Learning
  2. 2. ACTION A company with more than 15 years of experience applying gaming andLEARNING simulation as experiential learning methodology to the development of systemic competences.SPECIALISTTraining Games started in 1995 with the initial Synergy is our supreme exponent, where allobjective of developing games and simulations learning occurs around the analysis of theto make training not only a more effective evolution and maturity of a group.experience but also more entertaining. We stillhave the capacity to develop new products and Since the beginning we have specialised into custom-design courses. those areas where games and simulation offer better results than other training methods.In little more than one year, we went fromcreating games that were complementary to Communication, teamwork, shared leadership,training and centred on content (1st generation) creativity, entrepreneurship are without doubtto nuclear games centred on interrelationships competences that are on the list of manyfrom where training conclusions are extracted dictionaries. However, its development is not a(2nd generation). After two years, our level of problem of understanding, not even depends ontechnological development allowed us to agree. Depends on believe and that nothingproduce 3rd generation games. These games are better than living and fundamentally based on simulators, Systems, interrelationships,and their evolution depends on the decisions interdependencies, complexity, change,made by the participants. No pattern or rules are uncertainty, are a whole set of concepts linkedfollowed, not even a decision protocol. There is to the global vision. The models explainedonly the action framework and an objective. through simulations are the ideal way to understand and internalize that perspective of whole .Training Games 1
  3. 3. The formation of a new team of persons coming from different businessareas, and even from other organisations, to take on a far-reaching projectresulted in the need to develop a training program that would create apropitious environment for interpersonal knowledge and promoteteamwork. But above all, it was necessary to clearly show the challengesand problems that we faced, which is the most novel aspect with respect toa training action. The experience with the Equilibrium Cone wassimultaneously gratifying and successful, given that it combined fun aspects(games and simulators) and operational aspects (specific work projects) thatsatisfied the objectives of both cohesion and efficiency, respectively.”Ricardo Alonso FernándezDirector of Corporate BankingGlobal Banking & MarketsBanco Santander Group
  4. 4. SIMULATION & GAMINGParticipants retain as much as 75% of the information obtained, becausethey «listen, see, ask and act»Simulation and games, used as learningdevices, facilitate the gathering of knowledgein a variety of scientific disciplines, makingcomplex realities easier to understand andcombining inter-related focuses. They helpunderstand dynamic contexts and are thusideal for the acquisition of systematic skills.Experimentation through games andsimulation enables knowledge to beintegrated and automated and is particularlyuseful when applied to improving abilitiesand even in transforming attitudes,something difficult to attain using othermethods.The game plays upon the more excitablenature of the participant and uses it as atraining tool. The game influences attitudes,improves relationships, encourages cohesionand team spirit and generates link networksamong the participants, creating affective The experiential learning cycle of Kurt Z. Lewin Field Theory in Social Sciences. New York: Harper & Row, 1951bonds between them.The result is a process of learning, motivation and integration, far more efficient than with traditionaltraining methods. For the same reason, play can also be useful, on occasions, in overcoming the self-induced block out produced by the fear that certain training situations bring out in us.Training Games 2
  5. 5. OURESPECIALIZATIONThe model of development of Training Games isstructured around three dimensions: the training Custom courseson management skills or soft skills, the action Unilever: Selling Outlearning and in particular Gaming & Simulation LU: Merchandisingand activities of interrelationship either indoor oroutdoor. All the research and the process of Lafarge: Clientingnormalization are aimed at deepening our areas Angelini: Coachingof expertise and to develop the related Endesa: Sales techniquescompetences with the best methodologies.Thus have a place from interrelation activities Custom simulationswith more playful methodologies until taught Danone: Milk Managementcourses or made to measure applications basedon simulators that represent the complex reality Inditex: Shop Managementof a company or part of it. All this in addition to Frigo: Selling Outthe development of games and simulators on Generalitat: Entrepreneurshipdemand or the direct interventions in prestigious La Caixa: Carterbancinternational Business Schools.Training Games 3
  6. 6. I met Ricardo Zamora a few years ago. He presented a teamworkproject to us that we were going to love. The truth is that, due to beingnovel and atypical, I have to confess, when the presentation was overmy initial idea was to forget about it. However, we tossed the ideaaround and decided to send an elite group to take the training. It was ahuge success, a total innovation within our training system, and themost wonderful thing is that the team had a good time andacknowledged having learned about subjects as important ascommunication, teamwork, work systems, etc. Over the last threeyears, our entire team of managers and middle managers has gonethrough this training, with excellent results when applying the acquiredknowledge in their usual jobs.Antonio Mateo NavarroDirector of industrial relations and trainingLafarge
  7. 7. OUR OFFERCollaboration Systems Thinking  Synergy and Synersim (Biothecmals, Petroworld  FNER: an attended seminar for developing global and Buble Guble): simulations used in attended vision and the system approach. seminars guided to develop a cooperation model  AMED and Majomia: distance or attended in the whole organization. training that uses simulations to comprehend the  Equilibrium Cone: an analysis workshop on the mechanisms of trust, commitment, collaboration impediments and weak points of an organisation and balance and their importance in win-win and an Action Plan strategies.Leadership Sales Tools  Lead Wheel: an attended seminar oriented at  5 Negotiation Steps: an attended negotiation developing a distributed leadership model. seminar that follows five specific phases of analysis for preparing a negotiation, whether it is  Active Leadership y Emotionally Active: collaborative or competitive. attended seminars with the objective of learning the leadership basis and evaluating its  Salesmanship: an attended seminar for learning importance on the relationship within sales management. collaborators.  Best Practice: a consultation action to identifyCommunication and specify the best commercial practices of a company.  EMOCOMM: an attended seminar based on theatre techniques, oriented at developing the  Selling Out: selling out techniques simulations participant’s communication capacity, emotional for mass consumption markets. connection and empathy. OutdoorEntrepreneurship  Geo Challenge and The 4 Elements: combined,  CEO: distance or attended training that uses a indoor-outdoor activities for developing simulator to develop our entrepreneurial interrelationships and communication skills. capacities. Events  Creativiteam: an attended seminar for learning  TV Game: TV show simulator for big groups creative techniques that are applicable to motivation. problem solving and team management.  Fashion Day: Fashion Day is a teambuilding  Visual Mapping: an attended seminar for action that reproduces the struggle of several learning the visual maps technique. start-ups to obtain the financing of a set of Business Angels.Training Games 4
  8. 8. Participating in SYNERGY was an intellectual challenge for me due to thedifferent way of facing a known subject. The idea of breaking with schemesand not being anchored in traditional ones is perfectly clear. Learning todominate my natural leadership in order to adapt it to good teamwork wasanother good practice.Overall, an intense and very recommendable experience for people whowant to learn different methodologies.Jordi BallestéChief Executive OfficerAngelini Group
  9. 9. We deliver value to our clients through the combination of experiences in both the academic and professional learning spheres. Ricardo Zamora MBA Training Games Managing Director, ESADE associate professor Juan Palacios PhD Therapist & ESADE associate professor Francisco Loscos MBAFACULTY Trainer & ESADE associate professor Edward Gonsalves MSc & M. Ed Visiting Professor Entrepreneurship European Business School, Hermógenes del Real MBA Trainer & UAM associate professor Edoardo Gironi Quare Consulting partner Terry Mclean Msc Speech Sciences MC, Presenter specialising in corporate events Andi Roberts MBA Trainer & OPEN Univ. associate professor Ruben Segal Trainer & theatre director Zhanwen Yi Camp of Yourself Facilitation & Consulting Partner Moses Peng Camp of Yourself Facilitation & Consulting Partner 5Training Games
  10. 10. TRAINING GAMES 17 Cox’s Ground Oxford OX2 6PX T. +44 (0) 203 026 5376 www.traininggames.comCUSTOMERSUniversity PartnersESADE: Management School of Business of Barcelona (Spain)UTD: University of Texas DallasUAB: Universtat Autónoma de BarcelonaMass ConsumptionCobega (Coca Cola Group), Dannon , LU (Dannon Group), Font Vella (Dannon Group), Heineken, PulevaFood, Mahou-San Miguel, Grupo Siro, Bimbo (Sara Lee Bakery Group), Unilever, Frigo (UnileverGroup), Nestlé, Arbora & Ausonia (Procter & Gamble Group)TechnologyTelefónica, Hewlett Packard, Thales Information Systems, Adbraintage, Astra, T-SystemPharmaceuticsAstraZeneca, BDF - Beiersdorf, Boehringer Ingelheim, Farma-Lepori (Angelini Group), CibaVision (A No-vartis Company), Novartis, Roche Diagnostics, Pfizer, Chefaro , Lilly, MedichemFinancesSantander Group, Banco de Sabadell, Deutsche Bank, BBVA, Caixa de Catalunya, La CaixaConstruction, Real EstateFerrovial-Agroman, Acieroid, Lafarge-Asland, Inmobiliaria ColonialHealthSanitas, Sanitas Residential, Mutua del Carme, AsepeyoChemicalsKao Corporation, BASF, AKZO ChemicalsUtilitiesREE (Red Eléctrica de España), ENDESA, UNIÓN FENOSA,AGBAR GroupTextile, FashionINDITEX, Dimodes, Nike, Venilia (grupo Solvay)LogísticsDHL