Mobile and Social Games. Marketing & Publishing.

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Visit our website http://renatus.com for awesome mobile & social games and publishing opportunities!

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Mobile and Social Games. Marketing & Publishing.

  1. 1. Mobile and Social GamesPublishing & Marketing
  2. 2. IdeaTeamFundingOwn moneyInvestmentsRelations with publisherCreation of a gameMonetization modelPaidFreemiumFree-to-playFrom concept to development
  3. 3. Paidapps24%Paidapps+ IAP5%Free-to-playapps+ IAP71%Monetization model revenue chart(iPhone, feb. 2013, USA)According to app2top.comMonetization Model
  4. 4. CategoryGame ARPDReleasedate• Clash of Clans• Marvel: War of Heroes• Hay Day• Candy Crush Saga• The Simpsons™: TappedOut• Big Fish Casino – Free Slots,Poker, Blackjack and More!• Rage of Bahamut• The Hobbit: Kingdoms ofMiddle-earth• Whats the Word? - newquiz with pics and word• TurboTax SnapTaxStrategyPuzzleFarmCard strategySimulatorCasinoCard strategyStrategyPuzzleFinance$4.66$1.14$3.29$2.93$2.14$6.80$7.04$4.64$0.37$2.182012-062012-102012-052012-092012-022012-082012-052012-112012-102012-01Free+IAPAccording to app2top.comTop case studies
  5. 5. Indie developers fall-off45%37%28%0%10%20%30%40%50%A part of Indie* developers, in a total top-100 grossing appsApr.2011Apr.2012Apr.2013According to AppAnnie.com*Indie – independent developers, publishing their apps without anyPublishing sevices
  6. 6.  The very Idea Mechanics Art Sound Code Hosting tool Marketing knowledge Promotion experience Lots of marketing toolsto use Partnership with topmarketing agencies Growing user audienceBenefits of working with a pubilsher
  7. 7. The SuccessUnusual product +LuckExperience + Marketing +Partner networkIndie studiosThe Success
  8. 8. The very best appEven the most brilliant is always lost among the other appsMarket competition223 432Active PublishersAppStore (mar. 2013)417Apps go out monthly(apr.2013, AppStore)by148apps.biz
  9. 9. Organic Commercial Cross-promoBanners«More Games» buttonOverwallsPush-notificationsGaming elements brandingCo-registrationE-mailPromo videoSMSTraffic sourcesUsersTop chartsGlobal networks (CPC)Local networksCPI - networksRich MediaCPA - networksPremium-networks (CPM)Specified network
  10. 10. Marketing expensesTraffic expenses (cost by location)According to chartboost.com, 2013
  11. 11. Paying user Non-paying user+ RevenueOrganic trafficAds consumptionViral distributionTop grossingOrganic trafficAds consumptionViral distributionTop freeTypes of usersPaying users and Non-paying users
  12. 12. FundingSmartMoneyMarketingexperiencePartners andconnectionsMarketing toolsTarget userFrom idea to success
  13. 13. partners@renatus.comhttp://www.renatus.com@renatusinvesthttp://www.facebook.com/renatusinvestGet in touch to learn more

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