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KYACAC2013
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KYACAC2013

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Does Your Campus Visit Connect With Best Fit Students?

Does Your Campus Visit Connect With Best Fit Students?

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  • 1. DOES YOUR CAMPUS VISITCONNECTWITH BEST FIT STUDENTS? The Presentation Formerly Known As: IS YOUR CAMPUS VISIT A “KEYSTONE” TO YOUR RECRUITMENT SUCCESS? Jeff Kallay VP, Consulting TargetX
  • 2. CAMPUS 250Worked with VISITS PROGAMS campuses! DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 3. CAMPUS VISITS PROGAMS mirrorsBrands areWe purchase based upon conforming self image DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 4. CAMPUS VISITS PROGAMS “I visitedcampus andit felt right!” DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 5. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 6. Our passion toVISITS PROGAMS CAMPUS help campus visits be: Authentic Engaging Memorable DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 7. CAMPUS VISITS PROGAMS Most influencial information in application process Campus Visit 65%Parents/Family Members 39%Current Students/Graduates 33% Website 26% Printed Materials 25% Guidance Counselor 24% Admissions Staff 24% Arts & Science Group Student Poll DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 8. CAMPUS VISITS PROGAMS 84% Use the web most heavily in researching colleges 71% Say the campus visit is the most trusted source of informationEduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Education DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 9. CAMPUS VISITS PROGAMS Noel Levitz DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 10. CAMPUS VISITS PROGAMS But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. Read the LA Times Article DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 11. Have a full time Campus Visit Director...CAMPUS VISITS PROGAMS And, get them active @ www.civsa.org DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 12. “It’s all about the experience!CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 13. Integration of the Four E’s / Experiences CAMPUS VISITS PROGAMS Absorption Entertainment Education Passive Active Participation Participation Esthetic Escape ImmersionStrategic Horizons, “The Experience Economy” DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 14. “I visited and it felt right!” CAMPUS VISITS better look good.) (But it PROGAMS “The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges. More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E. DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 15. Fix your 3 CAMPUS VISITS “P” basics! PROGAMS Parking Plumbing Place DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS?That Connect with Best Fits Students TargetX
  • 16. 10 Tenets of “Experiences” CAMPUS VISITS PROGAMS 1. Integrate Four E’s 2.Aesthetics/Esthetics 3. Real and Authentic 4. Customization 5. Sensory Engagement 6. Emotional Engagement 7. Anchored in Stories (not stats) 8. Signature Moment 9. Themes 10. Mix in Memorabilia DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 17. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 18. Tips for your student guides/ambassadors:CAMPUS VISITS PROGAMS Don’t be a “Tourbot” Be present Set the expectation Choose your attitude Tell stories not stats Watch your pronouns Close the deal Have fun! DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 19. Lynn University CAMPUS VISITS PROGAMSBoca Raton, FloridaPrivatePrivate, four year national liberal arts college1660 undergraduatesAffiliated with the United Methodist Church24% students from 45 states and 13 countries1415 international students from 78 nations123 lushly landscaped acres Change LivesMember of the Colleges Thatwith six fresh water lakes175 acresHosted the last 2012 Presidential DebateThis “Shangri-La north of Little Rock”proudly has no greek community DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 20. Lynn University CAMPUS VISITS PROGAMSBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countries“It’s all about the community!”Member of the Colleges That Change Lives175 acresThis “Shangri-La north of Little Rock”proudly has no greek community DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 21. Lynn University CAMPUS VISITS PROGAMSBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countries“It’s all about the community!”Member of the Colleges That Change Lives175 acres LUNCH AT LYNNThis “Shangri-La north of Little Rock”proudly has no greek community DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 22. CAMPUS VISITS PROGAMS 1600+ student visits 14% increase in visits Enrolled largest freshmen class in five years Read the Inside Higher Ed Article DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 23. Hendrix College CAMPUS VISITS PROGAMSConway, Arkansas (Little Rock suburb of 58,900)Private, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acresThis “Shangri-La north of Little Rock”proudly has no greek community DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 24. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 25. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 26. 2000+ visitorsCAMPUS VISITS60% accepted students visit PROGAMS 30% yield rate on visit 10 Hendrix Experience Days 6 Paid Interns managing 120 Volunteer HEAT -airport shuttle drivers -campus walker guides -lunch hosts -residential walkers -logisitics -arranging overnights DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 27. CAMPUS VISITS PROGAMS “Sense of the Butt!” DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 28. CAMPUS VISITS PROGAMS “Sense of the Butt!” All families have lunch DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 29. CAMPUS VISITS PROGAMS “Sense of the Butt!” National Signature Moment DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 30. CAMPUS VISITS PROGAMS “Sense of the Butt!” National momentum Increased enrollment Better profile Increased visit and yield Improved retention rate DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 31. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSSouthern Methodist UniversityDallas, TexasPublic, student-focused research university with 12Dallas, (founded in 1911 by United Methodist Church)Private Texascolleges and schools offering 97 bachelor’s, 85 master’sPrivate (founded in 1911 by United universitiesRanks in top one-fourth of nationalMethodist Church)and 35 doctoral degrees Future”11,000 in“Bigone-fourth states and 50 countries, top Hair and BigRanks students from 50 of national universities857 acres11,000 students from 50 states and 50 countries,6,662 are undergraduate165 buildings6,662 are undergraduate8 colleges and schools8 colleges237 acres and schools3 campuses (Dallas, Plano and Taos, NM)101 buildings237 acres (Dallas campus)101 buildingsFourth largest university in Texas“Academic Entreprenuership”Home to 10 libraries including the“A green light to greatness.”George W. Bush Presidential Library DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 32. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSDallas, TexasPublic, student-focused research university with 12Private (founded in 1911 by United Methodist Church)colleges and schools offering 97 bachelor’s, 85 master’sRanks in top one-fourth of national universitiesand 35 doctoral degrees11,000 students from 50 states and 50 countries,857 acres6,662 are undergraduate165 buildings8 colleges and schools237 acres101 buildingsFourth largest university in Texas“Intellectual Entreprenuership”Home to 10 libraries including the“A green light to greatness.”George W. Bush Presidential LibraryCAMPUS VISIT PROGAMS CONNECT DOES YOUR CAMPUS VISIT Jeff Kallay WITH BEST FIT STUDENTS?That Connect with Best Fits Students TargetX
  • 33. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSDallas, TexasPublic, student-focused research university with 12Private (founded in 1911 by United Methodist Church)colleges and schools offering 97 bachelor’s, 85 master’sRanks in top one-fourth of national universitiesand 35 doctoral degrees11,000 students from 50 states and 50 countries,857 acres6,662 are undergraduate165 buildings8 colleges and schools237 acres101 buildings “Big Hair and Big Future”Fourth largest university in Texas“Academic Entreprenuership”Home to 10 libraries including the“A green light to greatness.”George W. Bush Presidential Library DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 34. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSPublic, student-focused research university with 12colleges and schools offering 97 bachelor’s, 85 master’sand 35 doctoral degrees857 acres165 buildings “Life is too short to go to college on an ugly campus.” R. Gerald Turner, SMU PresidentFourth largest university in Texas“A green light to greatness.” DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 35. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSPublic, student-focused research university with 12colleges and schools offering 97 bachelor’s, 85 master’sand 35 doctoral degrees857 acres165 buildingsFourth largest university in Texas“A green light to greatness.”The building is part of the message Mary Wright Admission Center, TCU DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 36. University of North Texas CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12colleges and schools offering 97 bachelor’s, 85 master’sand 35 doctoral degrees857 acres165 buildingsFourth largest university in Texaswith “A green light to greatness.” DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 37. CAMPUS VISITS PROGAMS= 20,200 visitors 22 Eagle Ambassadors (paid) 2250 tours given DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 38. Eagle AmbassadorsCAMPUS VISITS PROGAMS= DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 39. Mass Customization Eagle AmbassadorsCAMPUS VISITS PROGAMS= DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 40. Eagle AmbassadorsCAMPUS VISITS PROGAMS=General Tours Transfer ToursGraduate ToursGroup Tours VIP Tours DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 41. Eagle AmbassadorsCAMPUS VISITS PROGAMS=Evening Tours Athlete ToursPrivate Tours Academic Tours Specialty Tours DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 42. Eagle AmbassadorsCAMPUS VISITS PROGAMS= DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 43. Mass Transportation Eagle AmbassadorsCAMPUS VISITS PROGAMS= DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 44. Eagle Ambassadors CAMPUS The BIG VISITS PROGAMS Prospective Students = Picture Parents/Guests EXPO students Total Tours Given9000675045002250 0 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 45. =CAMPUS to Enrolled Ambassadors Eagle ProspectVISITS PROGAMS Non-Tour Takers Yield Rate Comparison Tour Takers40.00%30.00%20.00%10.00% 0% 2008 2009 2010 2011 2012 DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 46. Georgetown College CAMPUS VISITS PROGAMSGeorgetown, KentuckyPrivate, four year national liberal arts collegeChristian, Baptist AffliatedLive. Learn. Believe.1,116 undergraduate students104 acres45 buildingsImproving the campus visit at the speed of light DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 47. CAMPUS VISITS PROGAMS Agents of Change DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 48. CAMPUS VISITS PROGAMS Agents of Change DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 49. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 50. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 51. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 52. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 53. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 54. CAMPUS VISITS PROGAMS Agents of Change DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 55. CAMPUS VISITS PROGAMS Agents of Change DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 56. CAMPUS VISITS PROGAMS Navigate Admissions Parking Better DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 57. CAMPUS VISITS PROGAMS Agents of Change Create a Sense of Place DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 58. CAMPUS VISITS PROGAMS Exterior Aesthetic Improvements DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 59. CAMPUS VISITS PROGAMS Interior Aesthetic Improvements DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 60. CAMPUS VISITS PROGAMS DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 61. CAMPUS VISITS PROGAMS “We want to show that Georgetown is a fun loving campus community.” DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 62. CAMPUS VISITS PROGAMS Agents of Change Faculty support and campus wide momentum Improved Staff morale Increased visit numbers Increased applications from those who visit DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 63. Birmingham-Southern College CAMPUS VISITS PROGAMSPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1305 studentsMember of the Colleges That Change Lives175 “Hilltop” acresTwo years ago faced a $20 million budget shortage DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 64. CAMPUS VISITS PROGAMSwatch video at this link or http://vimeo.com/61026911#at=0 DOES YOUR CAMPUS VISIT CONNECT Jeff Kallay WITH BEST FIT STUDENTS? TargetX
  • 65. www.targetx.com www.targetx.comiThink Blog, Recruitment Minute & more Jeff Kallay VP, Consulting TargetX
  • 66. DOES YOUR CAMPUS VISIT CONNECTWITH BEST FIT STUDENTS? Download PDF Version with Hyperlinks:www.targetx.com/slideshare/kyacac2013 kallay@targetx.com Jeff Kallay VP, Consulting TargetX

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