SW Regional College Board "Campus Visit Programs that Connect with Best Fit Students"

1. CAMPUS VISIT PROGAMS
That Connect with Best Fits Students
Fred Wes Jennifer
Baker Waggoner McLendon
Moderated by Jeff Kallay

2. CAMPUS
250
Worked with VISITS PROGAMS
campuses!
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

3. CAMPUS VISITS PROGAMS
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

4. Our passion toVISITS PROGAMS
CAMPUS help campus visits be:
Authentic
Engaging
Memorable
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

5. CAMPUS VISITS PROGAMS
Most influencial information in application process
Campus Visit 65%
Parents/Family Members 39%
Current Students/Graduates 33%
Website 26%
Printed Materials 25%
Guidance Counselor 24%
Admissions Staff 24%
Arts & Science Group Student Poll
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

6. CAMPUS VISITS PROGAMS
84% Use the web most heavily
in researching colleges
71%
Say the campus visit is
the most trusted source
of information
Eduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Education
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

7. CAMPUS VISITS PROGAMS
Noel Levitz
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

8. CAMPUS VISITS PROGAMS
But most college tour scripts
are numbingly similar, and
information is not really the
point. Students and their
families are looking for the
ineffable moment when,
through some alchemy of
atmosphere, setting or vibe,
they suddenly know this is
the place for them.
Read the LA Times Article
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

9. Have a full time Campus Visit Director...
CAMPUS VISITS PROGAMS
And, get them active @ www.civsa.org
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

10. “It’s all about the experience!
CAMPUS VISITS PROGAMS
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

11. Integration of the Four E’s / Experiences
CAMPUS VISITS PROGAMS
Absorption
Entertainment Education
Passive Active
Participation Participation
Esthetic Escape
Immersion
Strategic Horizons, “The Experience Economy”
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

12. CAMPUS VISITSfelt right!”
“I visited and it PROGAMS
“The study by the Association of Higher Education
Facilities Officers sought to determine “the relative
importance of an institution’s physical assets on a
student’s choice of school,” so they surveyed about
16,000 students from 46 colleges.
More than half the respondents indicated that the
“attractiveness of the campus” was essential or
very important in their decision where to attend
school. Students said that poorly maintained open
spaces played a key role. And 50 percent either
strongly agreed or agreed with the statement,
“When I first saw the campus, I knew this was the
right college for me.”
The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

13. Fix your
3
CAMPUS VISITS
“P” basics! PROGAMS
Parking
Plumbing
Place
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

14. 10 Tenets of “Experiences”
CAMPUS VISITS PROGAMS
1. Integrate Four E’s
2.Aesthetics/Esthetics
3. Real and Authentic
4. Customization
5. Sensory Engagement
6. Emotional Engagement
7. Anchored in Stories (not stats)
8. Signature Moment
9. Themes
10. Mix in Memorabilia
CAMPUS VISIT PROGAMS Jeff Kallay, Targe
That Connect with Best Fits Students

15. CAMPUS VISITS PROGAMS
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

16. Tips for your student guides/ambassadors:
CAMPUS VISITS PROGAMS
Don’t be a “Tourbot”
Be present
Set the expectation
Choose your attitude
Tell stories not stats
Watch your pronouns
Close the deal
Have fun!
CAMPUS VISIT PROGAMS Jeff Kallay, TargetX
That Connect with Best Fits Students

17. CAMPUS VISIT PROGAMS
That Connect with Best Fits Students
Fred Director of
Baker
Admission
From Skeptic to Champion of
“The Hendrix Experience”

18. Conway, Arkansas (Little Rock suburb of 58,900)
CAMPUS VISITS PROGAMS
Private, four year national liberal arts college
Affiliated with the United Methodist Church
1388 students from 45 states and 13 countries
Member of the Colleges That Change Lives
175 acres
This “Shangri-La north of Little Rock”
proudly has no greek community
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

19. CAMPUS VISITS PROGAMS
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

20. CAMPUS VISITS PROGAMS
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

21. 2000+ visitors
CAMPUS VISITS60% accepted students visit
PROGAMS
30% yield rate on visit
10 Hendrix Experience Days
6 Paid Interns managing
120 Volunteer HEAT
-airport shuttle drivers
-campus walker guides
-lunch hosts
-residential walkers
-logisitics
-arranging overnights
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

22. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

23. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
All families have lunch
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

24. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
National Signature Moment
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

25. CAMPUS VISITS PROGAMS
“Sense of the Butt!”
National momentum
Increased enrollment
Better profile
Increased visit and yield
Improved retention rate
CAMPUS VISIT PROGAMS Fred Baker, Hendrix
That Connect with Best Fits Students

26. CAMPUS VISIT PROGAMS
That Connect with Best Fits Students
Wes Dean of
Waggoner Undergraduate
Admission
Big Picture Thinking and Doing

27. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Dallas, Texas
Public, student-focused research university with 12
Private (founded in 1911 by United Methodist Church)
colleges and schools offering 97 bachelor’s, 85 master’s
Ranks in top one-fourth of national universities
and 35 doctoral degrees Future”
“Big Hair and Big
11,000 students from 50 states and 50 countries,
857 acres
6,662 are undergraduate
165 buildings
8 colleges and schools
3 campuses
237 acres (Dallas, Plano and Taos, NM)
237 acres (Dallas campus)
101 buildings
101 buildings
Fourth largest university in Texas
“Academic Entreprenuership”
Home to 10 libraries including the
“A green light to greatness.”
George W. Bush Presidential Library
CAMPUS VISIT PROGAMS Wes Waggoner, SMU
That Connect with Best Fits Students

28. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Dallas, Texas
Public, student-focused research university with 12
Private (founded in 1911 by United Methodist Church)
colleges and schools offering 97 bachelor’s, 85 master’s
Ranks in top one-fourth of national universities
and 35 doctoral degrees
11,000 students from 50 states and 50 countries,
857 acres
6,662 are undergraduate
165 buildings
8 colleges and schools
237 acres
101 buildings
Fourth largest university in Texas
“Intellectual Entreprenuership”
Home to 10 libraries including the
“A green light to greatness.”
George W. Bush Presidential Library
CAMPUS VISIT PROGAMS Wes Waggoner, SMU
That Connect with Best Fits Students

29. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Dallas, Texas
Public, student-focused research university with 12
Private (founded in 1911 by United Methodist Church)
colleges and schools offering 97 bachelor’s, 85 master’s
Ranks in top one-fourth of national universities
and 35 doctoral degrees
11,000 students from 50 states and 50 countries,
857 acres
6,662 are undergraduate
165 buildings
8 colleges and schools
237 acres
101 buildings
“Big Hair and Big Future”
Fourth largest university in Texas
“Academic Entreprenuership”
Home to 10 libraries including the
“A green light to greatness.”
George W. Bush Presidential Library
CAMPUS VISIT PROGAMS Wes Waggoner, SMU
That Connect with Best Fits Students

30. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Public, student-focused research university with 12
colleges and schools offering 97 bachelor’s, 85 master’s
and 35 doctoral degrees
857 acres
165 buildings
“Life is too short
to go to college on
an ugly campus.”
R. Gerald Turner, SMU President
Fourth largest university in Texas
“A green light to greatness.”
CAMPUS VISIT PROGAMS Wes Waggoner, SMU
That Connect with Best Fits Students

31. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Public, student-focused research university with 12
colleges and schools offering 97 bachelor’s, 85 master’s
and 35 doctoral degrees
857 acres
165 buildings
Fourth largest university in Texas
“A green light to greatness.”
The building is part of the message Mary Wright Admission Center, TCU
CAMPUS VISIT PROGAMS Wes Waggoner, SMU
That Connect with Best Fits Students

32. CAMPUS VISIT PROGAMS
That Connect with Best Fits Students
Jennifer Visit Experience
McLendon
Manager
Her Eagle Ambassadors Soar!

33. Denton, Texas (suburban DFW city of 117,187)
CAMPUS VISITS PROGAMS
Public, student-focused research university with 12
colleges and schools offering 97 bachelor’s, 85 master’s
and 35 doctoral degrees
857 acres
165 buildings
Fourth largest university in Texas
with “A green light to greatness.”
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

34. CAMPUS VISITS PROGAMS
=
20,200 visitors
22 Eagle
Ambassadors
(paid)
2250 tours given
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

35. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

36. Mass Customization
Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

37. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
General Tours Transfer Tours
Graduate Tours
Group Tours VIP Tours
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

38. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
Evening Tours Athlete Tours
Private Tours Academic Tours
Specialty Tours
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

39. Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

40. Mass Transportation
Eagle Ambassadors
CAMPUS VISITS PROGAMS
=
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

41. Eagle Ambassadors
CAMPUS
The BIG VISITS PROGAMS
Prospective Students
= Picture Parents/Guests
EXPO students
Total Tours Given
9000
6750
4500
2250
0
00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

42. CAMPUS
= to Enrolled Ambassadors
Eagle
ProspectVISITS PROGAMS Non-Tour Takers
Yield Rate Comparison Tour Takers
40.00%
30.00%
20.00%
10.00%
0%
2008 2009 2010 2011 2012
CAMPUS VISIT PROGAMS Jennifer McLendon
That Connect with Best Fits Students UNT

43. CAMPUS VISIT PROGAMS
That Connect with Best Fits Students
Fred Wes Jennifer
Baker Waggoner McLendon
slideshare.net/targetx/SWCB Moderated by Jeff Kallay