Welcome to Social Media June 2010

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Talk on 3rd June 2010 for Nottingham Writers Studio on an introduction to social media in the context of writing and blogging.

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Welcome to Social Media June 2010

  1. 1. SOCIAL MEDIA<br />
  2. 2. About me<br /><ul><li> Digital strategist, growing businesses through strategic planning and marketing
  3. 3. Digital content producer, online marketer & website manager since 2000
  4. 4. Founded CreativeNottingham.com, new blog for creatives in Nottingham
  5. 5. Trained as a musician, toured Europe with many alternative bands
  6. 6. A leading theremin player</li></li></ul><li>Yesterday’s social media technologies<br />
  7. 7. Today’s social media technologies<br />
  8. 8. Today’s social media applications<br />
  9. 9.
  10. 10. Social media content<br />
  11. 11. Your social graph<br />
  12. 12. Game-changer<br />“When we change how we communicate, we change society.”<br />Clay Shirky, Here Comes Everybody<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. Social media is a new name for an old thing<br />“Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” (gmarketing.com)<br />
  18. 18. Isn’t the web inherently social?<br />Usenet Newsgroup, established 1981 (now Google Groups)<br />
  19. 19. Isn’t the web inherently social?<br />Google Wave, collaborative communication tool, launched Sept 2009<br />
  20. 20. Old media: lean back<br />
  21. 21. New media – lean forward<br />
  22. 22. Old media: New media<br />
  23. 23. “Markets are conversations. When you think of the internet, think of a table for two.” The Cluetrain Manifesto<br />
  24. 24.
  25. 25.
  26. 26.
  27. 27. Social media is conversational<br />
  28. 28. The social media shamrock<br />
  29. 29. How does social media marketing work?<br />100 passionate users<br />1000 true fans<br />
  30. 30. The seven roads of social media<br />Generate new work<br />Customer service<br />3. Improve customer retention<br />4. Increase your knowledge<br />5. Align with your competitors<br />6. Establish authority as an expert<br />7. Do business more productivelyPCM Creative www.pcmcreative.co.uk<br />
  31. 31. The 5 C’s of online marketing<br />
  32. 32. Strategies: POST<br />
  33. 33. Strategies: SEAT<br />
  34. 34. Case study: Building a community<br />
  35. 35. Case study: Getting noticed<br />
  36. 36. Case study: Building a brand<br />
  37. 37. Case study: Building an audience<br />
  38. 38. Intertextual work: Mess is Lore<br />
  39. 39.
  40. 40. Social media tools for writers<br />RSS<br />
  41. 41. Social media tools for writers<br />Bookmarking (Digg, Delicious)<br />RSS<br />
  42. 42. Social media tools for writers<br />Bookmarking (Digg, Delicious)<br />RSS<br />Google alerts<br />
  43. 43. Social media tools for writers<br />Bookmarking (Digg, Delicious)<br />RSS<br />Google alerts<br />
  44. 44. Thank you. Over to you.<br />Contact Me:susi@digitalconsultant.co.uk<br />Tel: 07981 222799Twitter: @susioneillSkype: susi.oneillweb: www.digitalconsultant.co.uk<br />

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