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Welcome to Social Media June 2010
 

Welcome to Social Media June 2010

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Talk on 3rd June 2010 for Nottingham Writers Studio on an introduction to social media in the context of writing and blogging.

Talk on 3rd June 2010 for Nottingham Writers Studio on an introduction to social media in the context of writing and blogging.

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    Welcome to Social Media June 2010 Welcome to Social Media June 2010 Presentation Transcript

    • SOCIAL MEDIA
    • About me
      • Digital strategist, growing businesses through strategic planning and marketing
      • Digital content producer, online marketer & website manager since 2000
      • Founded CreativeNottingham.com, new blog for creatives in Nottingham
      • Trained as a musician, toured Europe with many alternative bands
      • A leading theremin player
    • Yesterday’s social media technologies
    • Today’s social media technologies
    • Today’s social media applications
    • Social media content
    • Your social graph
    • Game-changer
      “When we change how we communicate, we change society.”
      Clay Shirky, Here Comes Everybody
    • Social media is a new name for an old thing
      “Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” (gmarketing.com)
    • Isn’t the web inherently social?
      Usenet Newsgroup, established 1981 (now Google Groups)
    • Isn’t the web inherently social?
      Google Wave, collaborative communication tool, launched Sept 2009
    • Old media: lean back
    • New media – lean forward
    • Old media: New media
    • “Markets are conversations. When you think of the internet, think of a table for two.” The Cluetrain Manifesto
    • Social media is conversational
    • The social media shamrock
    • How does social media marketing work?
      100 passionate users
      1000 true fans
    • The seven roads of social media
      Generate new work
      Customer service
      3. Improve customer retention
      4. Increase your knowledge
      5. Align with your competitors
      6. Establish authority as an expert
      7. Do business more productivelyPCM Creative www.pcmcreative.co.uk
    • The 5 C’s of online marketing
    • Strategies: POST
    • Strategies: SEAT
    • Case study: Building a community
    • Case study: Getting noticed
    • Case study: Building a brand
    • Case study: Building an audience
    • Intertextual work: Mess is Lore
    • Social media tools for writers
      RSS
    • Social media tools for writers
      Bookmarking (Digg, Delicious)
      RSS
    • Social media tools for writers
      Bookmarking (Digg, Delicious)
      RSS
      Google alerts
    • Social media tools for writers
      Bookmarking (Digg, Delicious)
      RSS
      Google alerts
    • Thank you. Over to you.
      Contact Me:susi@digitalconsultant.co.uk
      Tel: 07981 222799Twitter: @susioneillSkype: susi.oneillweb: www.digitalconsultant.co.uk