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Future trends in digital marketing

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Talk for Creative Industries Network, Derby on future marketing trends: mobile marketing, augmented and virutal reality, social marketing and content.

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Future trends in digital marketing

  1. 1. Creative Industries Network, Derby 11th November 2010 Susi O’Neill The digital opportunity: Current and future trends
  2. 2. The digital opportunity: Current and future trends 1. Web 1.0 > 3.0 2. Augmented & Virtual Reality 3. The Mobile Web 4. Social Content
  3. 3. The digital opportunity: Current and future trends 1. Web 1.0 > 3.0
  4. 4. We’re not in Kansas anymore
  5. 5. Access over ownershipImage
  6. 6. Modular, customisable systems
  7. 7. Proprietary Systems
  8. 8. Customisable web Geocities (1994-2009)
  9. 9. Customisable > Generic Web MySpace (2003-2011)
  10. 10. Generic web Facebook (2004-present)
  11. 11. Rise of the digital native
  12. 12. Prosumer (Consumer as producer)
  13. 13. People Power
  14. 14. Source: Altimeter
  15. 15. Comparing Digital Natives
  16. 16. With Silver Surfers Forrester: 2009
  17. 17. Photo Globalisation
  18. 18. The adoption curve
  19. 19. Digital marketing adoption Augment & virtual reality 3D Mobile apps Pervasive computing Cloud computing Prosumers Social marketing Web 2.0 Rich media content E-commerce Email marketing Web accessibility Online support Search marketing Website E-Brochure
  20. 20. “Your product will only survive in a crowded marketplace if you stop advertising and start innovating. The old ways of marketing are dead – and being safe is now risky” Seth Godin, Purple Cow
  21. 21. Old media: lean back
  22. 22. New media – lean forward
  23. 23. Old media: New media
  24. 24. Web 1.0
  25. 25. Marta Strikland
  26. 26. The digital opportunity: Current and future trends 1. Web 1.0 > 3.0 2. Augmented & Virtual Reality
  27. 27. The virtuality continuum
  28. 28. The virtuality continuum Google Goggles Kinect Virtual worlds Second Life 3D Film
  29. 29. Augmented reality Esquire Magazine Molson Dry beer Dutch AR safety campaign Google Goggles search
  30. 30. Virtual reality Clip: Crystal Maze
  31. 31. Virtual reality: gaming Xbox Kinect
  32. 32. New screens Skinput: human skin data
  33. 33. Pervasive computing (The internet of things)
  34. 34. The digital opportunity: Current and future trends 1. Web 1.0 > 3.0 2. Augmented & Virtual Reality 3. The Mobile Web
  35. 35. The mobile web
  36. 36. Location, Location, Location
  37. 37. The social web goes mobile
  38. 38. Third Spaces
  39. 39. The digital opportunity: Current and future trends 1. Web 1.0 > 3.0 2. Augmented & Virtual Reality 3. The Mobile Web 4. Social Content
  40. 40. Social content and communities
  41. 41. From direct to personalised marketing David Wilcox, The Social Reporter
  42. 42. Social media accounts for 1/6 of time online
  43. 43. Public is the new default “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.
  44. 44. Public is the new default Mark Zuckerberg, Facebook Founder (26)
  45. 45. Your customers on social media
  46. 46. Return on investment (direct marketing) Customer interaction End sale Digital activity •Metrics: Website traffic from social platforms On site conversion from social marketing Size of network (fans, followers, friends)
  47. 47. Return on engagement (relationship marketing) interaction Reduced cost/ Increased saleConversation •Metrics: Website traffic from social platforms Quality of network (relevancy and influence) Volume and percentage of network interaction
  48. 48. Sentiment analysis Social Mention
  49. 49. Blendtec: Will it blend? Video
  50. 50. We haz an iPad strategy? Alice in Wonderland
  51. 51. The rise in social gaming Farmville: Population 80 Million World of Warcraft: Population: 11
  52. 52. Two Screen TV#EmbarrassingBodies
  53. 53. Alternative Reality Games Dark Knight Viral
  54. 54. Signal to noise ratio
  55. 55. Tastemakers Navigating the data overload
  56. 56. Tastemakers Gatekeepers Navigating the data overload
  57. 57. Tastemakers Gatekeepers Curators Navigating the data overload
  58. 58. Thank you Susi O’Neill, Digital Consultant www.digitalconsultant.co.uk Twitter @susioneill LinkedIn/Facebook @susioneill email: susi@digitalconsultant.co.uk Tel: 07981 222799
  59. 59. www.creative-exchange.co.uk The digital opportunity: Current and future trends

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