Jumping into Social Media, for
HR Pros.
April 9, 2009
Jessica Lee
APCO Worldwide + Fistful of Talent

MY social media timeline

CLOSE
YOUR
EYES.

here’s what i see.
+

but here’s what MANY see.
+

Recruiting Community
-Industry
- Source candidates
-Peers, fellow HR pros
-Relationship building
for what
though?
Professional Personal
Development Branding

social
media’s
fundamental
principles

participation and conversation

i have 826 friends.

let go of
control.
influence
or lead.

social media principles.
• Participation + conversation matters
• Popularity doesn’t matter.
• You can’t control; you can influence.
• Authenticity rules.

Recruiting Community
-Industry
- Source candidates
-Peers, fellow HR pros
-Relationship building
for what
though?
Professional Personal
Development Branding

begin as an
organization
jump in as an
individual

social media
starter pack

• basics: create an account, tweet about yourself, your
company &/or industry, link to job postings
• intermediate: communicate w/ candidates, use
hashtags
• advanced: company specific account – toggle
between personal/company account

• basics: create a personal profile, add company name
+ industry + position, connect w/ candidates
• intermediate: find and participate in groups
• advanced: create a business page for your careers
or industry

• basics: create a profile, connect w/ candidates, post
jobs
• intermediate: involve yourself in groups, talk about
your company & industry
• advanced: build a community for your industry,
communicate w/ candidates

• basics: read other
blogs
• intermediate: read
many blogs, use
Google reader,
participate in the
community
• advanced: start your
own blog, build a
community