1. Using Psychology to Maximise Your
Impact & Build Your Personal Brand
MARLO MARTIN
EDUCATOR | FACILITATOR | SPEAKER | REGISTERED COUNSELLOR
2. Focus
WHAT IS PERSONAL BRANDING?
WHY IS IT IMPORTANT?
HOW do I DISCOVER my personal brand?
LEVERAGING your brand
Proactive NETWORKING
Managing your SOCIAL MEDIA presence
LEGACY and your PERSONAL BRAND
3.
4. “At Starbucks, I’ve always said we’re not in the coffee
business serving people, we’re in the people business
servicing coffee.” – Howard Schultz (Starbucks CEO)
6. WHAT IS PERSONAL BRANDING?
HOW you PRESENT yourself online & offline.
What you are KNOWN for.
Means by which people REMEMBER you.
Builds PERCEIVED VALUE.
7. HOW do I DISCOVER my personal brand?
Self-awareness Psychological-mindedness
Understanding and getting to
KNOW YOURSELF
Refers to a person's capacity for self-
reflection, introspection and personal
insight
8. Your Career Sweet Spot
Strengths
Interests
Personality
Values
Education
Experience
Aptitude
9. How do I become more self-aware?
CONSULT Career Coach, Registered Career Counsellor,
Psychometrist or Psychologist
Gallup Clifton StrengthsFinder 2.0 online assessment
Self-assessment questions to enhance self-awareness
12. Proactive NETWORKING
Adopt a GIVING MINDSET Authentic connections
Social Psychology – LAW OF RECIPROCITY
Create success for yourself Help someone else become
successful.
14. Managing your social media presence
PARTICIPATE IN GROUPS
CONNECT
PUBLISH ARTICLES
SHARE ARTICLES
COMMENT AND SHARE
YOUR VIEWPOINT
PROFILE COMPLETE
HELPS IN BUILDING
YOUR BRAND
15. Managing your social media presence
TWITTER
140 characters
Participate in TWITTER TALKS
#twitter #JobAdviceSA
Follow companies and
recruitment websites
Follow individuals you admire
LinkedIn URL in Twitter Profile
MAKE VALUABLE UPDATES
FACEBOOK
JOIN INDUSTRY GROUPS AND
PARTICIPATE
MARKETING CAMPAIGNS OR ADS
CREATE YOUR OWN PAGE OR GROUP
16. Managing your social media presence
Credit: http://www.go-publish-yourself.com/
Blogging (WordPress, Squarespace)
Guest Blogging
Online Course Creation (Thinkific, Teachable,
Udemy)
Resource – Phil Ebiner (Video School Online)
17. LEGACY and your PERSONAL BRAND
It’s your 90th birthday and looking back at your life and all
that you’ve achieved and acquired. What matters to you
most? Make a list.
It’s my 90th birthday today…
Credit: http://dmingear-irsc.weebly.com/uploads/2/4/4/0/24408602/life_on_purpose.pdf
18. Pablo Picasso – Story of Value
Credit: http://moralstories26.com/inspirational-stories-about-
hard-work-pablo-picasso-painting/
19. “All of us need to understand the importance of
branding. We are CEOs of our own companies: Me
Inc. To be in business today, our most important job
is to be head marketer for the brand called - You.” –
Tom Peters
20. Connect with Me
LinkedIn – Marlo Martin
Twitter – @Marlo_Martin1
Instagram - @marlo_martin1
E-mail – martinmarlo@yahoo.com
Future Business Page and Blog – RESILIENT SHIFT
Instagram and Twitter – @resilient_shift